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MailChimp vs Simplero Comparison: Which One Is Right For You?

SpecsMailChimpSimplero
Designed ForBloggers and small business owners in need of a simple, user friendly email marketing platform. Marketers seeking a free email marketing platform.Marketers and information product creators in need of email marketing and automation software.
Email Marketing Automation
ContactsUp to 2,000 subscribers on free plan. Custom plans available for up to millions of subscribers.2,500 contacts on Starter plan. Plans available for 15,000, 50,000 and unlimited contacts.
Email VolumeUp to 12,000 emails per month on free plan. Paid plans offer unlimited emails.25,000 emails per month on Starter plan. Plans available for 100,000, 400,000 and 500,000 emails per month.
UsersAdditional users with custom permissions can be added to all MailChimp accounts.Not provided on Simplero website
Email CoursesUnlimited autoresponder series on all plans except free plan.Unlimited email autoresponder series in all plans.
Automation RulesUnlimited autoresponder series on all plans.Email automation available in Basic, Professional and Unlimited plans.
Responsive Email TemplatesPre-build responsive email templates are included, as well as an email designer tool.Email templates are responsive and customizable, with support for embedded video and custom CSS.
Email Split TestingA/B email split testing is available, with up to three variables per test.Not provided on Simplero website
Lead ScoringLead scoring and segmentation using "Goal" -- MailChimp's behavioral tracking script.None.
SMS Marketing AutomationMailChimp supports SMS marketing automation via the Text Marketer integration.Simplero supports SMS marketing, with 500-5,000 monthly SMS messages available depending on your plan.
Direct Mail AutomationMailChimp does not natively support direct mail automation. However, a MailChimp & Direct Mail Zapier integration is available.Simplero does not support direct mail automation.
UI and UsabilityClean, user-friendly interface designed for people without coding or technical knowledge.Designed for marketers and product developers, with a clean and simple user interface.
Automation Workflow BuilderEasy-to-use automation workflow builder with pre-built automations and a variety of preset automation workflows.If/then rules make creating triggers and automation rules simple, even if you have no code or marketing automation experience.
Email Course BuilderEmail autoresponder courses are easy to create, schedule and configure.Email autoresponders are easy to create and modify using the Simplero Automation Engine.
Forms & Landing Pages
Form BuilderForm builder with custom buttons, images, drop-down boxes, and more. Embedded and pop-up forms can be created.Opt-in forms are easy to create and embed.
Landing Page BuilderMailChimp does not have a landing page builder. However, it integrates with Instapage, Leadpages and other landing page tools.Responsive landing page builder with support for custom colors, fonts and graphics.
Landing Page TemplatesNo landing pages included with MailChimp.Not provided on Simplero website
WordPress PluginMailChimp for WordPress lets you add great looking opt-in forms to your WordPress website in just a few clicks.None.
IntegrationsMore than 700 integrations with landing page, analytics, CRM and payment processing software.Limited integrations for Zapier, MailChimp and other software.
Zapier IntegrationSupported.Supported.
PricingFree for under 2,000 subscribers. Paid plans start from $10 per month.Monthly fee, starting from $83 per month for up to 2,500 contacts. Automations available on $125 per month Basic plan and above. Never-ending free trial with restrictions available.
Minimum Contract TermNo minimum contract. Plans start from one month. Pay-as-you-go email credits are also available.No minimum contract.
Joining/Training FeeNo joining fee.No joining fee.
Refund/GuaranteeMailChimp will refund a prorated portion of your monthly prepayment or reimburse you for unused Email Credits if your account is closed without cause.Not provided on Simplero website
SupportPersonalized support via email, as well as online support resources.Personalized support via email, plus online FAQs, guides and video tutorials.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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Affiliate Disclosure

GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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