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Who is instapage For?
Best for PPC marketers looking for a customization solution
Who is clickfunnels For?
Best for marketers and product/course developers. Great for beginners!
Designed as a powerful all-in-one sales funnel application, ClickFunnels offers a huge range of tools for helping you build landing pages, add new users to your sales funnel and follow up with engaging, effective marketing content.
Since ClickFunnels easily integrates with a huge range of shopping carts and includes optional affiliate program apps and other tools, you can potentially use it to run your entire product-based online business.
While the huge range of features in ClickFunnels make it hard to replace it with one alternative, there are several tools available that can be used as alternative to specific parts of ClickFunnels for your business.
These ClickFunnels alternatives include Instapage and Leadpages, which can be used to build engaging, conversion-optimized landing pages for lead gen, and email marketing platforms like Infusionsoft and GetResponse for following up with your customers.
Below, we’ve listed our full reviews of these ClickFunnels alternatives, along with information on the unique features each tool offers, the monthly fees and other details you should know before building your online marketing toolkit.
Luckily, some of the applications below are available as a free trial, making it easy to compare them to ClickFunnels as part of a “test drive” before choosing which tools you like to use to run your business.
Instapage is a landing page tool that lets you quickly and easily design and publish world class, highly effective landing pages.
At first glance, Instapage doesn’t seem to have much in common with ClickFunnels. After all, one is a landing page design and development tool, while the other is an all-in-one sales and marketing funnel platform.
However, when used alongside a marketing automation tool like Infusionsoft or GetResponse and a checkout application, Instapage can be part of a powerful and effective alternative toolkit to ClickFunnels.
Opt-in forms and landing pages
As a specialized landing page design and optimization tool, Instapage dwarfs ClickFunnels from a landing page and opt-in form perspective.
The landing page tool in ClickFunnels is quick and easy to use, with elements like autoplaying video, custom headlines and body copy, eye-catching designs and e-commerce features such as the ability to sell your product directly from your landing page.
On the whole, the landing page builder in ClickFunnels prioritizes ease of use over power, and doesn’t quite have the same level of features as a dedicated landing page tool.
Instapage is designed specifically for landing page creation and optimization. It includes a huge range of landing page templates, all of which are easy to customize with video, images, heading and body copy, new page elements, custom buttons and other features.
If the 100+ standard Instapage templates aren’t enough, you can also pick up extra templates from websites like ThemeForest relatively cheaply.
The landing page builder in Instapage is extremely powerful, all without feeling complicated or difficult to use. It includes more than 5,000 fonts, 33 million stock photos and a drag-and-drop system for customizing the look and feel of your landing page.
Both ClickFunnels and Instapage include A/B testing tools to help you optimize your landing pages for specific goals. Duplicating pages, creating variations and staying on top of your A/B testing is simple and straightforward in either application.
Email marketing and automation
This is where ClickFunnels excels as an all-in-one tool. While ClickFunnels includes a complete sales funnel and email automation toolkit, Instapage only includes landing page design and A/B testing tools.
However, Instapage integrates with almost all of the most popular email marketing automation applications, such as Drip, GetResponse and Infusionsoft, making it easy to use Instapage as part of your email marketing automation toolkit.
From a price perspective, Instapage is far more affordable than ClickFunnels. The most basic Instapage plan starts from $29 per month and offers an unlimited amount of landing pages, visitors and domains.
However, it’s important to remember that you’ll need to pay for an email marketing automation platform alongside Instapage, which will add an additional $20+ to the monthly price, based on the size of your audience.
If you plan to sell products via email or your landing pages, you’ll also need a shopping cart tool, which is another monthly fee.
ClickFunnels, on the other hand, starts from $97 per month. This version includes all of the key features of ClickFunnels, but does not include the Actionetics email and text message marketing toolkit or Backpack affiliate program module.
For the full version of ClickFunnels, you’ll need to pay $297 per month. Both the basic and full versions of ClickFunnels are available as part of a 14-day free trial, giving you time to test the software before you decide whether or not to buy.
In short, ClickFunnels is an all-in-one tool that covers both landing pages and email marketing automation, whereas Instapage only offers landing page design and simple lead gen. However, Instapage can be used alongside other tools to create a complete email marketing toolkit.
If you’re looking for an all-in-one application that can manage every aspect of your sales funnel and marketing efforts, you’ll prefer ClickFunnels. However, if you need a more powerful landing page development tool for your PPC campaigns, you’ll find a lot to like about Instapage.
If you want to see how Clickfunnels compares to Instapage, click here
Like Instapage, Leadpages is a powerful landing page design and optimization tool that lets you quickly create professional quality landing pages without having to touch a single line of CSS or HTML.
While Leadpages can’t replace ClickFunnels entirely, it can be used as part of a lead gen and email marketing toolkit alongside tools such as Drip, GetResponse or Infusionsoft.
Opt-in forms and landing pages
Built around a drag-and-drop landing page builder, Leadpages is an excellent tool for designing and publishing landing pages for email list building, lead generation and funnel development.
The landing page builder in Leadpages is easy to use, with a variety of page elements to add to your page and simple customization options for features such as video, images, headings, color, buttons and more.
There are hundreds of landing page templates included with Leadpages, ranging from free page templates to paid templates available in the Leadpages Marketplace. These pages include email opt-in forms, webinar pages, sales pages and even complete lead generation minisites.
In addition to the landing page builder, Leadpages includes a huge amount of guides and other documentation to help you master landing page building and optimization.
ClickFunnels and Leadpages both include A/B testing tools to help you optimize your landing pages for optimal results. Overall, the landing page testing features in Leadpages are slightly more robust and detailed than the most simplistic analytics available in ClickFunnels.
Email marketing and automation
While ClickFunnels includes a full email marketing automation toolkit (albeit only as part of the $297/month Actionetics package) there are no email marketing or marketing automation tools included in Leadpages.
Like Instapage, Leadpages integrates with a wide range of marketing automation tools, letting you use is as part of a toolkit made up of several different applications. Right now, integrations are available for ActiveCampaign, AWeber, Constant Contact, Drip, ConvertKit, iContact and a variety of other small business and enterprise level automation platforms.
Available from just $25 per month, Leadpages is an extremely cost effective alternative to using ClickFunnels. Pro and Advanced packages, which add features like A/B testing and priority chat and email support, are available for $49 and $199 per month, respectively.
While Leadpages seems incredibly cheap compared to ClickFunnels, it’s important to remember that you’ll need to pay for a separate marketing automation tool and a checkout/product delivery platform if you plan to use your landing pages for email marketing or e-commerce.
At $97 per month for the basic version or ClickFunnels and $297 for the complete package with Backpack and Actionetics, Leadpages is definitely a cost effective alternative when paired with a good marketing automation tool.
If you’re looking for an all-in-one landing page and funnel management tool, you won’t find it in Leadpages. However, you will find a powerful landing page application that’s perfect for running PPC campaigns using Facebook Ads, Google Adwords and other advertising platforms.
Combined with an email marketing automation application, Leadpages is a great alternative to ClickFunnels that offers additional landing page features and a huge range of high quality page designs for you to choose from.
If you want to see how Clickfunnels compares to LeadPages, click here
As one of the most powerful online marketing toolkits on the market, Infusionsoft is an excellent alternative to ClickFunnels for mid-sized and large businesses that need more features, power and customization options than ClickFunnels allows.
Designed specifically for growing businesses and marketing teams, Infusionsoft offers a huge range of features, from landing page design and A/B testing to customer management, email marketing automation and more.
However, these features come at a cost. Infusionsoft is both the most expensive alternative to ClickFunnels on our list (especially for those with large lists) and the most difficult to use.
Opt-in forms and landing pages
Infusionsoft includes a powerful landing page and opt-in form builder that lets you create high quality, professional landing pages fairly quickly. While it isn’t as easy to use as Leadpages or Instapage, Infusionsoft’s landing page builder is quite intuitive and offers a variety of features.
Creating opt-in forms in Infusionsoft is easy. Using the campaign canvas, you can quickly and easily add new forms using the web form goal, with options for fields such as email address, phone number, radio buttons, captchas and more.
The form builder in Infusionsoft allows for simple customization, with options for fonts and text color, images and dynamic content.
Creating landing pages in Infusionsoft is a similar process. The Infusionsoft landing page builder includes a variety of layout and style options, with options to add custom images, video content and other items to your page from a simple drag-and-drop interface.
On the whole, the landing page builder in Infusionsoft is powerful and can be used to create a huge range of highly optimized and effective pages. While it’s still a user friendly tool that just about anyone to use, it doesn’t feel quite as intuitive as Instapage or Leadpages.
Email marketing and automation
From a power and functionality perspective, Infusionsoft is one of the best marketing automation tools available today. Campaigns are easy to create using a simple canvas-style work area, with automation rules for a wide variety of situations and events.
Using Infusionsoft’s campaign builder, you can quickly and easily create automation rules to add subscribers to a certain list after they visit a specific page on your website, purchase a product, request help or complete a huge range of other tasks.
Infusionsoft also includes several campaign templates, which let you get new campaigns up and running without the usual setup time.
For straightforward email marketing, Infusionsoft is massively powerful. It includes all the usual autoresponder creation tools, with eye-catching and effective email templates to help you give your emails a polished, professional look.
All of these features do come with a downside, which in the case of Infusionsoft is a somewhat steep learning curve. However, once you’ve found your way around Infusionsoft, the application itself is intuitive, straightforward and relatively easy to use.
Infusionsoft is priced from $99 per month, which includes up to 2,500 emails per month and a list size of 500 contact or less. The complete plan, which includes 10,000 contacts and up to 50,000 emails, is available for $379 per month.
In order to start using Infusionsoft, you’ll need to purchase a one-time Kickstart package, which is available from $999. The Kickstart package includes one-on-one training with an Infusionsoft coach to help your team get started with the software.
Although the complete version of Instapage is slightly more expensive than ClickFunnels ($379 per month vs. $297 for ClickFunnels with Backpack and Actionetics), its huge range of features make it a good alternative if you’re specifically interested in email marketing automation.
Infusionsoft is widely regarded as one of the most powerful email marketing automation tools on the market, and for good reason. With its high quality landing page builder and excellent email marketing tools, it’s a versatile platform that’s great for small and mid-sized businesses.
Compared to ClickFunnels, Infusionsoft offers substantially more email marketing power and a greater range of landing page design options, but lacks some of the funnel building features of ClickFunnels.
If you’re a solo marketer with a focus on funnel creation, you’ll enjoy the ease of use offered in ClickFunnels. However, if you’re part of a small or mid-sized business with a marketing team, you’ll find a lot more value in Infusionsoft.
If you want to see how Clickfunnels compares to Infusionsoft, click here
GetResponse is a landing page, email marketing and marketing automation application that can be a great alternative to ClickFunnels, especially if you’re a solo marketer or part of a small and growing business.
With intuitive landing page and opt-in form builders, a variety of great email templates and an excellent marketing automation system, GetResponse can be a powerful email marketing tool and a great addition to your small business toolkit.
Opt-in forms and landing pages
GetResponse features a user friendly landing page builder that lets you quickly and easily put together professional looking, conversion optimized landing pages for your website and PPC campaigns.
While the landing page templates included with GetResponse aren’t quite as impressive as the templates available for Instapage and Leadpages, there are hundreds of high quality templates for you to use as the foundation of your campaign.
The landing page builder in GetResponse is a simple drag-and-drop affair, with an intuitive user interface that makes adding custom text, images and video content quick and easy. Pages can be customized for mobile in a breeze using the mobile workspace option.
Like other landing page tools, GetResponse includes the ability to A/B test your landing pages to assess performance and optimize for conversions. There’s also a form builder that lets you put together eye-catching and effective opt-in forms in just a few clicks.
From a functionality perspective, the landing page builder in GetResponse performs similarly to its counterpart in ClickFunnels, albeit with a greater variety of templates to choose from.
Email marketing and automation
GetResponse is built from the ground up for easy email marketing and automation, making it a great alternative to ClickFunnels for marketers that want to communicate with their subscribers and use automation features to send highly targeted, specific content.
All in all, there are more than 500 email templates included in GetResponse, making it easy to create a professional looking campaign. All of the email templates included with GetResponse can be customized to match your needs, from background colors to images, video and more.
Like all email marketing applications, GetResponse offers email broadcasts and autoresponder sequences, with the option to schedule your emails a specific time after subscribers join your list and customize delivery for the optimal time of day.
GetResponse includes an intuitive marketing automation workflow system that allows you to put together complex workflows with ease. The workflow builder uses a drag-and-drop system with a huge range of options, from custom messages to other conditions, actions and filters.
All in all, creating email campaigns in GetResponse is a quick and easy process that anyone — even those without any email marketing or marketing automation experience — can complete in relatively little time.
Available from $15 per month, albeit without full marketing automation features, GetResponse is one of the most competitively priced email marketing platforms on the market. The Max version of GetResponse is available from $165 per month, with adjusting pricing based on your list size.
Compared to ClickFunnels, which is available from $97 per month and costs $297 per month for the full Backpack and Actionetics package, GetResponse is significantly more affordable, albeit with a slightly different set of features and focuses.
For marketers that need great landing pages and simple marketing automation, GetResponse is a great alternative to ClickFunnels. It’s aimed at a similar audience and includes all of the email marketing and marketing automation features you need to run and grow your business.
The only area in which GetResponse is lacking is product sales. While ClickFunnels is great for product-based online businesses, GetResponse requires integration with a shopping cart if you plan to use it as a marketing platform for your product-based business.
If you want to see how Clickfunnels compares to GetResponse, click here
What marketing tools do you use to run your business?
From ClickFunnels to GetResponse, the tools listed above can be massively helpful for running, growing and developing your business. However, they’re far from the only digital marketing tools available today for solo entrepreneurs, small businesses and enterprises.
What marketing tools do you use to run your business? If you use any of the applications above, or other tools we haven’t listed, let us know your favorite in the comments so that we can bring you even more marketing software content.
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