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ClickFunnels vs ONTRAPORT : one is all-in-one-sales funnel software, the other is CRM + visual campaign builder

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Who is ONTRAPORT For?

Best for small to medium businesses with an established sales and marketing processes

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  • Basic plan: $79/month, 1000 contacts, 1 user
  • Plus plan: $147/month, 2500 contracts, 2 users
  • Pro plan: $297/month, 10,000 contracts, 3 users
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    Enterprise plan: $497/month, 20,000 contacts, 5 users
  • Unlimited marketing email courses on all plans
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    Unlimited automation rules on all plans
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    Email templates are responsive and customizable
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    Supports two-way SMS communication, automated postcard marketing and PURLs (personalized URLs)

Who is clickfunnels For?

  • Create landing page builder with Drag and Drop interface 
  • Offers free trial of 14 days
  • Multiple plans starting at $97 per month
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    Includes a builder and several Funnel templates
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    Includes Smart shopping cart encouraging 1 click upsells
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    Collects customer names and email
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    Integrates with Facebook and Email for marketing automation
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    Includes Email builder in all ClickFunnels plans except for the most basic plan​

Best for small businesses looking to create all-in-one sales funnel and landing page builder

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ClickFunnels (Visit Website) and ONTRAPORT (Visit Website) are both marketing tools that help marketers and entrepreneurs scale and grow their businesses.

ClickFunnels is a platform that allows you to build high-converting sales funnels to generate leads, create one-click upsells and webinars, grow your sales, and more. They’re a one-stop shop, and they come with many templates, plenty of integrations to streamline your marketing efforts.

Ontraport is an all-in-one solution incorporating CRM, marketing automation, advanced marketing tracking and more..

ONTRAPORT is designed for beginners and experienced marketers alike. With a huge range of features packed into an intuitive interface. ONTRAPORT gives you the ability to view all your company’s data in one place without the need for spreadsheets or manual calculation.

In this section, we walk you through the features of these two marketing tools, and discuss their pros and cons. Using this information, you can evaluate both tools, and decide which one serves your needs better!

Clickfunnels-vs-ontraport


You can use both clickfunnels and ONTRAPORT to create landing pages. Both come with ready-made templates, and an easy-to-use drag-and-drop editor. You can also use either tool to create autoresponder campaigns.

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Features: ClickFunnels

LANDING PAGES

To create your landing page on ClickFunnels, you first choose a sales funnel from the pre-built options:

  1. Bestseller Book Funnel
  2. Product Launch Funnel
  3. Perfect Webinar Funnel
  4. The “Real Stuff” Funnel
  5. Fishbowl Funnel
  6. Networking Marketing Bridge Funnel

Once you choose your sales funnel, you can use the ClickFunnels page editor to set up a landing page as part of your funnel. You can choose from the option pages to generate leads and build sales pages, upsell pages, webinar event pages, membership sites, and much more.

You can customize your landing page by adding buttons, audio, and video. You also have access to surveys, SMS sign-ups, pricing tables, user logins, affiliate links, and more. If you want your customers to make a purchase on your landing page, there are many order-related elements that will get the job done, such as order forms, order summaries, order confirmations and upsells.

The ClickFunnels platform makes it easy for you to have individual landing pages set up and running quickly. It also provides a framework and a structure for your whole sales funnel.

ClickFunnels gives business owners and marketers an easy, no-fuss way of setting up a sales funnel. Here are the pros and cons to keep in mind if you’re thinking of using ClickFunnels.

Pros & Cons of ClickFunnels

ClickFunnels gives business owners and marketers an easy, fuss-free way of setting up a sales funnel. Here are a few pros and cons to keep in mind if you’re thinking of using ClickFunnels.

Pros

  • You can easily tie all sales components together and set up your entire funnel in a single afternoon.
  • ClickFunnels includes several pre-built sales funnels, so you have a structured framework to follow easily.
  • ClickFunnels provides free training materials and ongoing weekly webinars to get new users up to speed.

Cons

  • There are many options and possibilities with Clickfunnels. This option-rich tool might be a little advanced for new bloggers who want to build up a subscriber list.

Overall: ClickFunnels

If you’re trying to build a sales funnel, but you’re overwhelmed with its complexity, then ClickFunnels is a great all-in-one solution. It allows you to view and manage all sales elements using a single dashboard.

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Features: ONTRAPORT

ONTRAPORT is an autoresponder and a CRM tool in a single package. It offers a powerful visual marketing platform that shows how your entire sales process works on one single campaign map.

ONTRAPORT features a variety of customizable web forms, lightbox lead captured forms and variety of landing page templates. You save time with ready-to-go marketing campaigns. Or you can create your own campaigns from start to finish with a few clicks using Ontraport’s intuitive visual campaign builder.

ONTRAPORT has more than 66 integrations with landing page software, helpdesks, social networks, e-commerce software and more. ONTRAPORT also supports Zapier integration.

Pros & Cons of ONTRAPORT

Pros

  • Visual Campaign mapping
  • Real-time results reporting
  • Robust marketing tracking
  • Map your entire customer journey
  • Many pre-built landing page templates
  • Responsive interfaces to drive engagements and referrals

Cons

  • Ontraport Pro costs $297/month (which is not cheap, generally speaking). The high cost might be a barrier for some smaller businesses. However, Ontraport is a top-tier marketing automation tool with its excellent visual campaign builder and performance reporting.

Overall: ONTRAPORT

ONTRAPORT allows you to build your campaigns from scratch or choose from a library of templates that include pre-designed pages, emails and everything else you need to launch your campaigns quickly.

ONTRAPORT has built-in visual reporting that reveals real-time information about your marketing performance. At a glance you see all the pertinent information about a customer – where, who and when the conversion occurs. You also get to see their lifetime value – all tied back to your marketing activity.

ONTRAPORT gives you the information to make well-informed, data-based decisions quickly.

Get ONTRAPORT if......

You have a live sales team that needs a visual way to manage the leads in their sales pipeline and also triggers automation.

ONTRAPORT has its own dedicated Internet Protocol addresses, which means that your E-mail delivery rate is excellent and allows you to easily avoid the spam box.

ONTRAPORT provides integration with mobile platforms and WordPress, personalized landing pages, postcards and personalized URLs, meaning that you don’t need worry about purchasing extra third party extensions. To make it even better for the user, ONTRAPORT also includes 2 hours of consultation.

ONTRAPORT costs more than ClickFunnels which might be a barrier for some smaller businesses and entrepreneurs. However, ONTRAPORT outpaces the marketing automation capabilities of ClickFunnels with its visual campaign builder and performance reporting.

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Get ClickFunnels if......

You’re tired of building and managing your funnel from five different dashboards. ClickFunnels can help you streamline your funnel, and make it more effective. Clickfunnels is an all-in-one sales funnel application that lets you create landing pages, collect email addresses, follow up via email and SMS.

With ClickFunnels, you remove all the guesswork and trial and error by starting with a ClickFunnels template. Of course, you should still A/B test each element of your funnel and optimize it along the way, but you’re starting off with a funnel that’s well-designed and less likely to leak, right from the get-go.

Clickfunnels focuses mainly on templated funnels and email marketing.

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IN CONSLUSION:

If your marketing needs are primarily emails and funnels, then consider Clickfunnels which has more pre-designed E-mails and funnel templates than ONTRAPORT.

If you have plenty of integration needs, such as responsive application, PURLs and personalized landing pages, ONTRAPORT is a better choice for you.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

View my recommendations for you in the sidebar below..

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Affiliate Disclosure

GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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