| Specs | Contactually | Converkit |
|---|---|---|
| Designed For | Real estate and sales professionals in need of a combined CRM and sales platform. | Bloggers, content marketers and small businesses with an online presence. |
| Email Marketing Automation | ||
| Contacts | Unlimited email contacts on all plans. | Up to 1,000 contacts on the most affordable plan. Plans available for up to 9,000 contacts. |
| Email Volume | Up to 50 emails per day on Basic plan, or 300 per day on Professional plan. | Unlimited emails on all plans. |
| Users | Additional users can be added from $29 per month, depending on plan. | Not provided on ConvertKit website |
| Email Courses | Simple automated email courses can be created using Programs. | Unlimited email courses on all plans. |
| Automation Rules | Sales automation using Programs. | Unlimited automation rules on all plans. |
| Responsive Email Templates | Text-based email. | Email templates are responsive and customizable. |
| Email Split Testing | Not provided. | Not provided on ConvertKit website |
| Lead Scoring | Relationship Point Average (RPA) score system. | None. |
| SMS Marketing Automation | Native SMS automation is not included, however, Contactually integrates with SMS by Zapier. | ConvertKit does not support SMS automation. |
| Direct Mail Automation | Native direct mail automation is not included, however, Contactually integrates with Direct Mail using Zapier. | ConvertKit does not support direct mail automation. |
| UI and Usability | Designed for sales professionals, with an intuitive and user-friendly UI. | Designed for bloggers and "non-techy" users, with an intuitive and simple user interface. |
| Automation Workflow Builder | Automation workflows are created in Programs, which uses a simple trigger-based system. | Creating automation rules is quick and easy, even for new users with no experience. |
| Email Course Builder | Simple ScaleMail interface makes sending personalized emails from Contactually quick and easy. | Emails can be dragged and dropped into a course from a simple, user-friendly UI. |
| Forms & Landing Pages | ||
| Form Builder | No embeddable forms. | Opt-in form builder lets you create responsive forms with incentives for opting in. |
| Landing Page Builder | No landing page builder. | Visual landing page editor with color, pattern and custom CSS options. |
| Landing Page Templates | No landing page templates. | Three lightweight, simple landing pages are available to customize. |
| WordPress Plugin | No WordPress plugin. | Simple WordPress plugin lets you add call to action forms to posts and pages. |
| Integrations | More than 23 integrations with real estate, messaging, phone and productivity software. | Over 30 integrations with landing page software, eCommerce tools, membership website platforms and more. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, starting from $29 per user per month. Free 14 day trial available. | Monthly fee, starting from $29 per month for 1,000 subscribers. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | No minimum contract. Plans start from one month. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | No refunds after cancellation. | 30-day refund policy, with refund available via email. |
| Support | Personalized support via email, as well as Contactually Academy help and training resources. | Personalized email support and concierge service for new users. |
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