| Specs | Contactually | Leadpages |
|---|---|---|
| Designed For | Real estate and sales professionals in need of a combined CRM and sales platform. | Digital marketers in need of a powerful landing page tool for AdWords, Facebook Ads and other PPC platforms with analytics, payment processing and email marketing integrations. |
| Email Marketing Automation | ||
| Contacts | Unlimited email contacts on all plans. | No email marketing features. |
| Email Volume | Up to 50 emails per day on Basic plan, or 300 per day on Professional plan. | No email marketing features. |
| Users | Additional users can be added from $29 per month, depending on plan. | Not provided on Leadpages website |
| Email Courses | Simple automated email courses can be created using Programs. | No email marketing features. |
| Automation Rules | Sales automation using Programs. | No email marketing automation features. |
| Responsive Email Templates | Text-based email. | No email marketing features. |
| Email Split Testing | Not provided. | Not provided on Leadpages website |
| Lead Scoring | Relationship Point Average (RPA) score system. | No lead scoring. |
| SMS Marketing Automation | Native SMS automation is not included, however, Contactually integrates with SMS by Zapier. | Leadpages does not support direct mail automation, although you can collect leads via SMS using LeadDigits. |
| Direct Mail Automation | Native direct mail automation is not included, however, Contactually integrates with Direct Mail using Zapier. | Leadpages does not support direct mail automation. |
| UI and Usability | Designed for sales professionals, with an intuitive and user-friendly UI. | Designed for marketers, with a UI and landing page builder that non-designers can quickly master. |
| Automation Workflow Builder | Automation workflows are created in Programs, which uses a simple trigger-based system. | No email marketing automation features. |
| Email Course Builder | Simple ScaleMail interface makes sending personalized emails from Contactually quick and easy. | No email marketing features. |
| Forms & Landing Pages | ||
| Form Builder | No embeddable forms. | LeadBoxes editor with custom color, text, spacing and CSS options. |
| Landing Page Builder | No landing page builder. | One of the most powerful landing page builders available today, with a drag-and-drop interface that makes creating and customizing your landing page quick and easy. |
| Landing Page Templates | No landing page templates. | Hundreds of free and premium templates available in the Leadpages Marketplace. |
| WordPress Plugin | No WordPress plugin. | Leadpages WordPress Connector makes adding landing pages to WordPress a quick and simple process. |
| Integrations | More than 23 integrations with real estate, messaging, phone and productivity software. | More than 40 integrations with analytics software, email marketing platforms, CMSes, payment processors and marketing automation tools. |
| Zapier Integration | Supported. | No Zapier integration. |
| Pricing | Monthly fee, starting from $29 per user per month. Free 14 day trial available. | Monthly fee, starting from $25 per month for the Standard plan. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | No minimum contract. Plans start from one month. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | No refunds after cancellation. | All plans come with a 30 day money-back guarantee. |
| Support | Personalized support via email, as well as Contactually Academy help and training resources. | Personalized support via email plus online guides and support resources. Live chat available for Pro and Advanced members. Phone support available for Advanced members only. |
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