| Specs | Convertkit | Simplero | ||
|---|---|---|---|---|
| Designed For | Bloggers, content marketers and small businesses with an online presence. | Information product creators, coaches in need of membership and email marketing automation. | ||
| Email Marketing Automation | ||||
| Contacts | Up to 1,000 contacts on the most affordable plan. Plans available for up to 9,000 contacts. | 2,500 contacts on Starter plan. Plans available for 15,000, 50,000 and unlimited contacts. | ||
| Email Volume | Unlimited emails on all plans. | 25,000 emails per month on Starter plan. Plans available for 100,000, 400,000 and 500,000 emails per month. | ||
| Users | You can setp-up user roles e.g admin, editor. | One membership site with multiple products and classes | ||
| Email Courses | Unlimited email courses on all plans. | Unlimited email autoresponder series in all plans. | ||
| Automation Rules | Unlimited automation rules on all plans. | Email automation available in Basic, Professional and Unlimited plans. | ||
| Responsive Email Templates | Email templates are responsive and customizable. | Email templates are responsive and customizable, with support for embedded video and custom CSS. | ||
| Email Split Testing | Via the Broadcast module, you can activate A/B testing using New Broadcast. | Manage and analyze contact behavior via segments and tags | ||
| Lead Scoring | None. | It tracks "hot" leads and "half-life" leads. | ||
| SMS Marketing Automation | ConvertKit does not support SMS automation. | Simplero supports SMS marketing, with 500-5,000 monthly SMS messages available depending on your plan. | ||
| Direct Mail Automation | ConvertKit does not support direct mail automation. | Simplero does not support direct mail automation. | ||
| UI and Usability | Designed for bloggers and "non-techy" users, with an intuitive and simple user interface. | Designed for marketers and product developers, with a clean and simple user interface. | ||
| Automation Workflow Builder | Creating automation rules is quick and easy, even for new users with no experience. | If/then rules make creating triggers and automation rules simple, even if you have no code or marketing automation experience. | ||
| Email Course Builder | Emails can be dragged and dropped into a course from a simple, user-friendly UI. | Email autoresponders are easy to create and modify using the Simplero Automation Engine. | ||
| Forms & Landing Pages | ||||
| Form Builder | Opt-in form builder lets you create responsive forms with incentives for opting in. | Opt-in forms are easy to create and embed. | ||
| Landing Page Builder | Visual landing page editor with color, pattern and custom CSS options. | Responsive landing page builder with support for custom colors, fonts and graphics. | ||
| Landing Page Templates | Three lightweight, simple landing pages are available to customize. | Customizable landing pages | ||
| WordPress Plugin | Simple WordPress plugin lets you add call to action forms to posts and pages. | Includes website builder, landing page builder, no plugins required. | ||
| Integrations | Over 30 integrations with landing page software, eCommerce tools, membership website platforms and more. | Integrations for Zapier, MailChimp. | ||
| Zapier Integration | Supported. | Supported. | ||
| Pricing | Monthly fee, starting from $29 per month for 1,000 subscribers. | Starting from $83 per month for up to 2,500 contacts. Automations available on $125 per month Basic plan and above. Try 14 days for $1. | ||
| Minimum Contract Term | No minimum contract. Plans start from one month. | No minimum contract. | ||
| Joining/Training Fee | No joining fee. | No joining fee. | ||
| Refund/Guarantee | 30-day refund policy, with refund available via email. | Try 14 days for $1. No contracts. Billed monthly. Cancel anytime. | ||
| Support | Personalized email support and concierge service for new users. | Personalized support via email, plus online FAQs, guides and video tutorials. |
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