| Specs | Drip | Wishpond |
|---|---|---|
| Designed For | Bloggers and SaaS/product owners seeking a user-friendly, lightweight marketing automation system. | SMEs and marketers in need of an all-in-one landing page, email marketing and marketing automation platform. |
| Email Marketing Automation | ||
| Contacts | Plans starting from 100 contacts. | Up to 1,000 leads (contacts) on $44 per month Basic plan. Plans available for 2,500 and 10,000 leads, as well as custom plans with support for up to one million leads. |
| Email Volume | Unlimited emails on all plans. | Not provided on Wishpond website (I assume it's unlimited as no limit is mentioned) |
| Users | Not provided on Drip website | One account on Basic plan. Pro plan supports up to five users, with unlimited users on Growth plan. |
| Email Courses | Unlimited autoresponders on all plans. | Unlimited email autoresponders on all plans. |
| Automation Rules | Unlimited automation rules on all plans. | Unlimited automation workflows on all plans. |
| Responsive Email Templates | Liquid templating system with custom email templates. | Not provided on Wishpond website |
| Email Split Testing | A/B split testing for subject lines, send times and sender names. | Not provided on Wishpond website |
| Lead Scoring | Lead scoring based on website/email engagement. | Lead scoring based on activity and personal information. |
| SMS Marketing Automation | Drip does not support SMS marketing automation. However, subscription via SMS is available using the Textiful integration. | Wishpond does not support SMS marketing automation. However, integrations are available for SMS by Zapier and Octopush SMS. |
| Direct Mail Automation | Drip does not support direct mail automation. | Wishpond does not support direct mail automation. However, a Direct Mail Zapier integration is available. |
| UI and Usability | Designed for bloggers and SaaS/product owners, with an extremely lightweight and user-friendly interface. | Designed for marketers and SME users, with a clean interface and user-friendly features. |
| Automation Workflow Builder | User-friendly visual workflow builder with easily understandable yes/no logic and six different automation flow steps. | Automation workflows can be created with emails triggered after a time interval or based on user behavior such as visiting a specific page. Lead scoring is available based on user activity. |
| Email Course Builder | Three ways to send targeted emails: in a drip campaign, as a broadcast, or as a one-off event-based email. | Drip email campaigns are easy to set up, with specific intervals and/or send dates for spacing emails. |
| Forms & Landing Pages | ||
| Form Builder | Built-in form editor with four different opt-in form styles: widget, embedded, exit triggered and hosted. | Drag and drop form builder with a large variety of pre-built form templates. |
| Landing Page Builder | No landing page builder, although integrations are available for LeadPages and Instapage. | Drag and drop responsive landing page builder with simple controls for color, size, corner radius, opacity and other options. |
| Landing Page Templates | No landing page templates included. | More than 100 responsive landing page templates for lead capture, eBook download, webinar registration and more. |
| WordPress Plugin | Email Marketing by Drip WordPress plugin makes adding opt-in forms to your WordPress website a one-click process. | Two WordPress plugins: Landing Page Builder and Wishpond Social Contests. |
| Integrations | Dozens of integrations for software such as Instapage, LeadPages, Stripe, Zapier, PayPal, Shopify, Wistia and more. | More than 40 integrations with CRM tools, webinar apps and email marketing platforms. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, starting from $1 per month for up to 100 subscribers. Three week free trial available. | Monthly fee, starting from $44 per month for up to 1,000 leads. 14 day free trial available. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | No minimum contract. Plans start from one month. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | Drip guarantees that its software will help you grow your list and improve conversions. If not, you can request a refund for your most recent payment. | Full and partial refunds available on annual plans in certain circumstances. |
| Support | Personalized support via email. | Personalized support via email, with user guides and case studies available in Wishpond Academy. |
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