There was a time where you could slap a simple blog in front of your users and see the conversion numbers go up, but this is no longer the case.
In your help comes the landing page , an essential tool in every marketer’s toolkit, now more than ever.
Landing pages have two main benefits: they can sensibly boost your ranking position on the search engines and turn your visitor into significant leads in a way that is more efficient than a simple blog. Here you can find what you have to consider in order to choose a landing page software.
HOW TO CHOOSE A LANDING PAGE SOFTWARE
HOW MANY LANDING PAGES DO YOU NEED TO BUILD
We have already seen how important landing pages are for your website for SEO purposes and lead generation.
The rule of thumb when it comes on how many landing pages to create for your website is: the more you set up the better!
So the first feature you have to check on a landing page builder is how many landing pages you are allowed to create.
COUNT ON HOW MANY FEATURES YOU CAN GET
How many of your competitors can you name that have crappy landing pages and still convert like crazy?
Not many, I suppose. And here’s why: a successful landing page follows a strict list of rules affecting the layout, its mobile responsiveness, colors, call to actions, videos.
When buying the right landing page generator, make sure it comes with responsive design and it’s easy to adjust to your needs.
NO MARKS ON YOUR LANDING PAGE
When creating a landing page it is essential that the software you have chosen cannot be detected as the creator of the page.
You want the page builder to white-label your page and all the pages you are going to create in the future.
SETTING UP A FREE SPLASH PAGE? THINK AGAIN
This is not a common feature as it may seem, but right now more and more landing page software companies are offering their users the ability to personalize their page.
This feature requires to track the visitor’s browsing behavior, email signature and how they use your website.
You may want to opt for the premium packages if you want this tool in your landing pages.
Have you ever found yourself building a perfect marketing strategy just to see it crumble in front of your eyes since you didn’t make enough research before implementing it?
Well, this rings true for landing pages as well. Even for free landing pages too.
You want your landing page builder to provide thorough analytics to be aware of underperforming pages and gain a better understanding of your clients thanks to the best performing pages.
iNTEGRATION WITH OTHER TOOLS
Most landing pages are created with the only purpose to capture a lead’s email.
It may take a little longer, but be sure you can use an opt-in form and be sure you can merge your email tools with those you use for your landing page creator.
What is the cheapest landing page builder?
If you are a marketer on a budget, going with OptimizePress is an ideal choice. It asks for a one time fee with no monthly recurring payments.
OptimizePress is a landing page builder thought to work exclusively with WordPress, so if you are using this popular CMS it would be a good choice for you.
As you are reading this article, OptimizePress plans offer an interesting price between 97$ and 297$. Keep in mind you would only pay once and every plan comes with a 30 day guar
Why choosing OptimizePress over a free landing page creator, you may ask? Here are listed some of the reasons why OptimizePress may be the right offer for you.
Within the realm of landing page builder generators it is one of the cheapest options starting at 97$ and it’s capable to create powerful designs. It is the perfect match for online businesses who would like to have beautiful pages on their site but have a strict budget at the same time .
Moreover, if you opt for the Pro membership you will get access to a comprehensive library of landing page designs
OptimizePress is an interesting offer on the landing page maker market, and yet it has also some flaws. Its capabilities don’t match what some of its more expensive competitors offer, such as Thrive Themes, Leadpages and Clickfunnels. Its developers have a long way to go to be able to get to the same level of the other companies.
What is the best landing page hosting?
Let’s talk about landing page hosting now. You want your page to be available online 24/7, to be accessible from every corner of the world and to be protected by hackers. Right now the best landing page hosting you can find on the market is Instapage.
Instapage hosts its clients’ landing pages on powerful Amazon Cloud Servers, which secure a fast, safe and secure hosting for your landing pages.
Since the technology behind Instapage is so powerful, your landing pages will never get downtime in any given moment.
A core offer of Instapage is providing unlimited Cloud hosting to all its users for a very cheap price. On top of that there is no limit on the number you can achieve while creating your landing pages. All of these pages will be hosted on their servers. No kind of free landing page hosting can offer such a service.
Best Overall landing page software
If you type “best landing page builder” on a search engine you may get more than twenty companies that offer the same tool, and yet it would be difficult to choose one that suits your needs.
After an extensive research and comparison between tools regarding features, intuitive design and pricing, one landing page software stood out from the crowd: Landingi.
Landingi provides an easy to access interface, and it loads fast. Users are presented with a simple yet powerful design that is unmatched by its competitors.
First of all, the landing page editor is a pixel-precise drag and drop tool, which is a must if you are serious about building landing pages that win customers ( cheap landing pages can’t do that ). You enter a working space where the editor takes the major part of your screen, as the space for toolbars and sidebars is minimized.
Are you perhaps working on more than one page at the same time? No problem, thanks to carefully placed tabs you can jump from one page to the other without the need of abandoning your workflow. On the left you can find large and clear buttons.
You can access every element on the editor with a help window that will provide a quick access to a tutorial page, often with video. When it comes to user experience, Landingi offers a space that is clear and crisp without leaving behind important features.
As soon as you have finished a landing page you can jump on your dashboard and click preview from the settings. Unfortunately there is no preview button in the editor.
Going back to user experience, Landingi offers a highly intuitive interface that others don’t. You can see immediately which elements will be displayed above and below the fold, thanks to a fold line marker. There’s also the choice to highlight a color of your liking so you don’t have to make the same action over and over again. You will also find keyboard shortcuts and right click functionality for basic actions like duplicate and delete.
Even the best free landing page creator can provide you with templates for your page, but Landingi goes one step further by offering you templates for buttons and forms.
One of the main aspects when it comes to create landing pages is the need to implement A/B testing. Landingi gives you the freedom to choose the percentage of traffic to send to each variant. You will see after a certain time the winning landing page, or you can choose by yourself which one to pick.
After split testing, another important task is to decide when and for how long a landing page will be live online. This feature is particularly important if you are going through many time-based campaigns. Landingi gives you this option. It also enables you to insert form fields in the thank you page.
In the Landingi library you can find over 100 templates, and surely you will find the one suitable to your needs. Landingi templates are beautifully built and efficient from a marketing viewpoint. Beyond the template library, you will find different countdown timer styles and pre-designed buttons and forms.
How about the pricing? Right now, you can purchase Landingi with the starter plan called “the Create Plan” which is 39$ per month, and you can get a 26% discount if you opt for the annual plan which costs 348$ per year. You can capture unlimited leads but this plan doesn’t include: CRM/sales integrations, marketing automation integrations, A/B split testing, Zapier integration, lead inbox or autoresponder.
The more expensive plan is the Automate Plan, which costs 69$ per month (again, you can get a 29% annual discount if you pay the yearly plan for 348$ ). This plan includes all the features and unlimited leads.
Best landing page software for small business
TO SELL MORE AND BOOST ROI
Are you small business that is expanding its presence online? Do you have a blog that is not converting in leads and sales as you expected? Well, you may want to add landing pages to your marketing toolkit, and what better landing page builder in WordPress than Thrive, which you may start using today?
As a small business you have to make every visitor count, and you have to improve your ROI for every minute you spend on your online marketing efforts. Thrive can give this and much more. A landing page that captures leads is just the start of your funnel. You want to introduce your visitors to an offer, make an impact on their emotions and convert them into loyal customers.
If your site is built on WordPress, then Thrive is the plugin the suits best your needs, thanks to its features and competitive price.
When using Thrive Landing Pages editor a new tab will open up outside of the WordPress dashboard providing a large canvas to work in. A weakness that could be pointed out about Thrive is that the editor comes a with a column-based drag and drop function, not a pixel precise drag and drop feature, which usually performs better than the first.
This happens because you don’t have the ability to insert the element on the page exactly where you want them to be, they have to fit into a column. Anyway, this column-based drag and drop editor remains one of the best seen so far on the market. It also provides a slider that makes sizing images easier. When using the editor you are always aware where an element will find its place. On top of this,
Thrive provides you with some handy alignment options. There is a useful Thrive feature to add a column by dragging an element to the side of a row. All these elements mixed together present a great user experience. Its use is highly intuitive, Thrive provides a big number of features, and using it never becomes daunting. If you think you need an extra help while handling Thrive you will find well made, easy to understand video tutorials that cover every aspect of the tool and a comprehensive knowledge base.
Best landing page software for small business
Landing pages are a crucial tool for bloggers as well as marketers and business people. Thanks to a landing page you could see your email marketing conversions skyrocket up to 50%.
And emails are just the start. By creating a landing page, which has the purpose to capture leads, you can give your visitor a glimpse on your product or courses you offer thanks to a simple opt-in like an ebook or a free course.
For your needs, ONTRApages will work wonders.
ONTRApages is a page-block builder and provides a well-designed interface. You can’t customize individual elements like headlines or image, but you can create your landing page by blocks or pre-designed, multi-element horizontal page sections. It is not a drag and drop editor, but is powered as a static builder with many features that help you personalize your creation.
Let’s go back to the block elements. You can build your landing page thanks to page blocks, that are an already designed collection of individual elements. Since you can’t customize the space you are given on the canvas, you have to manage 5 to 10 block sectors with which you are going to bring your landing page to life.
Even though this could be seen as a limitation, ONTRApages gives you access to a lot of differently styled template blocks for every section. From a user point of view, the best part of working with ONTRApages is the possibility to scroll through different page block options on the page in the editor. A quick example: if you want to insert a testimonial on your page, you can go through ONTRApage templates and choose the most appropriate one; then, you insert it on a block section. You can also click right to see the next testimonial block style and keep sifting through the options until you find the best one.
Best landing page software for ecommerce to increase sales
If you own an ecommerce, you know how crucial it is to display your merchandise as the best option over your competitor. You have only a few seconds to capture your visitors’ attention, and when they’re gone they’re gone for good. That is why creating landing pages for ecommerce is no longer an option , but an essential task of your day to day activities.
And yet, landing page builder software companies are providing very few options for ecommerce, when at the same time having a landing page can make or break that first impression and signifies a crucial moment in the customer journey.
What about returning customers? A well optimized landing page may trigger your visitors to engage more with your brand and increase your revenue at the same time. They may be convinced to make a purchase thanks only to that single landing page.
So, without further ado, let’s see which is the best landing page software for ecommerce. Kickoff Labs sets itself as one of the best landing page builder for ecommerce.
First of all, it comes with two editors. The first one is a static editor, its templates do not offer much room for customization. You have a limited choice regarding text, images, background, colors and forms. It’s good to know that almost 90% of Kickoff’s templates (50+) are for the static editor.
Besides the static editor, Kickoff has launched a new editor, which is still in beta, but features many more option than the previous one. This editor blends the functionality of a page block editor and a column-based drag and drop editor. You can move on your canvas pre-designed page blocks and at the same time you can edit these blocks within a certain limit. Right now, Kickoff offers 9 templates for its new editor.
When working with the new editor, you will have more space to move, drag and drop the elements on the canvas, as it employs a minimalist design. To provide an even better user experience, this second editor is very intuitive to use. You have to play around with page blocks to create the landing page you wanted, and they offer many professionally-designed page blocks to add to your page. It’s important to underline that you can’t add sections wherever you want though. On the other hand, you can choose the preferred size for your elements, and this is a feature not common among Kickoff’s competitors.
Since it is still in beta, the editor may freeze from time to time. Keep in mind to save and reload your project often.
While talking about the features it’s important to note that Kickoff labs provides a vast choise of lead capture tools including advanced options like exit intent pop ups and welcome mats. They may not be used at the start of your project, but this landing page software also offers a countdown timer, custom favicon, privacy statement templates and contests.
What if you are running a marketing campaign and you need to split test your page? A/B Testing as well as Facebook and WordPress publishing is available in the premium plans. Another detail that sets apart Kickoff Labs from the competition is the feature they call “Viral Boost”. Basically it is a system in which visitors turned into leads receive a personal referral tracking link to share on social media. Contests are also another feature that makes Kickoff Labs suitable for an ecommerce sites. Contests, reward tracking and leaderboards for referrals are all part of the contest module.
What about design? Kickoff Labs provides its templates, its editor and interface with a beautiful design.
Even though you can’t personalize or add custom fonts, you will find tons of Google fonts already present in the system.
Besides a traditional library full of templates, you will find also an incon library, image library and image color overlay tool to help users maximize the design of their templates. The design employed by Kickoff Labs does really stand out.
Let’s talk about price now. There are mainly two plans: the starter plan and the premium plan. With the starter plan at 39$ per month you have access to basic features and your landing pages can support up to 10000 unique visitors a month. If you opt for a yearly plan you will get a 31% discount (so you will pay 324$).
The premium plan costs 69$ per month and it will allow your landing page to get to 35000 unique visitors a month . You will have also access to premium features such ash A/B testing. If you decide to pay for an entire year you will pay 576$, with a 30% discount.
After these plans, the pricing goes up, but Kickoff Labs offers its visitors a 30 day free trial, with no credit card required.
So there you have it, a comprehensive guide on how to find the best landing page software for your needs. No matter if you want to play around with a squeeze page builder to match your design needs , you will surely find the right landing page builder for your business.