| Specs | ActiveCampaign | Constant Contact |
|---|---|---|
| Designed For | Bloggers, business owners and email marketers in need of a user-friendly email marketing and marketing automation system. | Bloggers and small business owners seeking an easy-to-use email marketing platform with great templates and training resources. |
| Email Marketing Automation | ||
| Contacts | Plans start from 500 contacts, with pricing available on request for users with lists of 100,000+ contacts. | Up to 500 contacts on $20 per month plan. Plans available for up to 10,000 subscribers, with custom quotes available for higher volume senders. |
| Email Volume | Unlimited emails on all plans. | Unlimited emails on all plans. |
| Users | Up to three users on Lite plan, 25 users on Small Business and unlimited users on Enterprise plan. | Up to nine additional users per account. |
| Email Courses | Unlimited autoresponder series on all plans. | Unlimited autoresponders on all Email Plus plans. |
| Automation Rules | Unlimited automation funnels on all plans. | Automation features available on Email Plus plans. |
| Responsive Email Templates | A huge selection of responsive email templates are included, with a free design customization service for Plus and Enterprise level customers. | Hundreds of responsive, customizable email templates with drag-and-drop email builder. |
| Email Split Testing | A/B email split testing is possible. | A/B email split testing is possible using separate test lists. |
| Lead Scoring | Dynamic, customized lead scoring. | None. |
| SMS Marketing Automation | Automated SMS and subscription via SMS are available. | Automated SMS is available via the Constant Contact Ez Texting integration. |
| Direct Mail Automation | ActiveCampaign does not support direct mail automation, although integration with direct mail tools is possible using Zapier. | Direct mail services available via the Constant Contact Marketplace. |
| UI and Usability | Designed for non-technical users, with a clean UI and simple email/automation interface. | Designed for email marketers that prefer straightforward autoresponder campaigns to advanced, behavioral email marketing. |
| Automation Workflow Builder | Automation workflow builder uses simple yes/no conditions and rules that users with no programmming experience can understand. | Automation for birthday and anniversary emails in addition to autoresponders. |
| Email Course Builder | Drag-and-drop email builder with data-driven segmentation and useful campaign insights. | Simple autoresponder interface with engagement reports and drag-and-drop email builder. |
| Forms & Landing Pages | ||
| Form Builder | Form builder with inline, floating box, modal pop-up and floating bar display modes. | Simple form builder with logo and color customization. |
| Landing Page Builder | No landing page builder, although integrations are available for software like Instapage and LeadPages. | Simplistic event landing page builder. Integrates with LeadPages and Instapage for advanced landing page creation. |
| Landing Page Templates | No landing page templates, although templates are available for third-party software. | Hundreds of landing page templates available with LeadPages or Instapage integrations. |
| WordPress Plugin | ActiveCampaign WordPress plugin lets you add contact forms to pages, posts and sidebars and add tracking to your WordPress website. | User-friendly Constant Contact WordPress plugin makes integrating with WordPress simple. |
| Integrations | More than 150 apps and integrations, ranging from scheduling tools to landing page software. | 273+ free and paid integrations and apps available from the Constant Contact Marketplace. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, starting from $9 per month for up to 500 contacts. Pricing available on request for high-volume email marketers. Free 14 day trial available. | Monthly fee, starting from $20 per month for 500 subscribers. Free 60 day trial available. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | No minimum contract. Plans start from one month. Discounts for annual contract. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | No full or partial refunds. | Refunds available for primary products (Email Marketing, EventSpot, Social Campaigns or Online Survey) within 30 days of purchase. |
| Support | Personalized support via phone, email and chat, as well as video walkthroughs, user community and one-on-one training. | Personalized support via chat, email and phone. Online user community with FAQs and instructional blog posts. Phone support available from 7AM to 11PM ET Monday to Thursday and 7AM to 9PM ET Friday. |
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