| Specs | ActiveCampaign | Contactually |
|---|---|---|
| Designed For | Bloggers, business owners and email marketers in need of a user-friendly email marketing and marketing automation system. | Real estate and sales professionals in need of a combined CRM and sales platform. |
| Email Marketing Automation | ||
| Contacts | Plans start from 500 contacts, with pricing available on request for users with lists of 100,000+ contacts. | Unlimited email contacts on all plans. |
| Email Volume | Unlimited emails on all plans. | Up to 50 emails per day on Basic plan, or 300 per day on Professional plan. |
| Users | Up to three users on Lite plan, 25 users on Small Business and unlimited users on Enterprise plan. | Additional users can be added from $29 per month, depending on plan. |
| Email Courses | Unlimited autoresponder series on all plans. | Simple automated email courses can be created using Programs. |
| Automation Rules | Unlimited automation funnels on all plans. | Sales automation using Programs. |
| Responsive Email Templates | A huge selection of responsive email templates are included, with a free design customization service for Plus and Enterprise level customers. | Text-based email. |
| Email Split Testing | A/B email split testing is possible. | Not provided. |
| Lead Scoring | Dynamic, customized lead scoring. | Relationship Point Average (RPA) score system. |
| SMS Marketing Automation | Automated SMS and subscription via SMS are available. | Native SMS automation is not included, however, Contactually integrates with SMS by Zapier. |
| Direct Mail Automation | ActiveCampaign does not support direct mail automation, although integration with direct mail tools is possible using Zapier. | Native direct mail automation is not included, however, Contactually integrates with Direct Mail using Zapier. |
| UI and Usability | Designed for non-technical users, with a clean UI and simple email/automation interface. | Designed for sales professionals, with an intuitive and user-friendly UI. |
| Automation Workflow Builder | Automation workflow builder uses simple yes/no conditions and rules that users with no programmming experience can understand. | Automation workflows are created in Programs, which uses a simple trigger-based system. |
| Email Course Builder | Drag-and-drop email builder with data-driven segmentation and useful campaign insights. | Simple ScaleMail interface makes sending personalized emails from Contactually quick and easy. |
| Forms & Landing Pages | ||
| Form Builder | Form builder with inline, floating box, modal pop-up and floating bar display modes. | No embeddable forms. |
| Landing Page Builder | No landing page builder, although integrations are available for software like Instapage and LeadPages. | No landing page builder. |
| Landing Page Templates | No landing page templates, although templates are available for third-party software. | No landing page templates. |
| WordPress Plugin | ActiveCampaign WordPress plugin lets you add contact forms to pages, posts and sidebars and add tracking to your WordPress website. | No WordPress plugin. |
| Integrations | More than 150 apps and integrations, ranging from scheduling tools to landing page software. | More than 23 integrations with real estate, messaging, phone and productivity software. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, starting from $9 per month for up to 500 contacts. Pricing available on request for high-volume email marketers. Free 14 day trial available. | Monthly fee, starting from $29 per user per month. Free 14 day trial available. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | No minimum contract. Plans start from one month. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | No full or partial refunds. | No refunds after cancellation. |
| Support | Personalized support via phone, email and chat, as well as video walkthroughs, user community and one-on-one training. | Personalized support via email, as well as Contactually Academy help and training resources. |
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