| Specs | ActiveCampaign | GreenRope |
|---|---|---|
| Designed For | Bloggers, business owners and email marketers in need of a user-friendly email marketing and marketing automation system. | Small and medium-sized businesses in need of a complete CRM and marketing automation platform. |
| Email Marketing Automation | ||
| Contacts | Plans start from 500 contacts, with pricing available on request for users with lists of 100,000+ contacts. | 1,000 contacts on Starter plan. Plans available for 3,000, 5,000, 7,500 and 10,000+ contacts. |
| Email Volume | Unlimited emails on all plans. | Unlimited emails on all plans. |
| Users | Up to three users on Lite plan, 25 users on Small Business and unlimited users on Enterprise plan. | Unlimited users on all plans. |
| Email Courses | Unlimited autoresponder series on all plans. | Unlimited email courses on all plans. |
| Automation Rules | Unlimited automation funnels on all plans. | Unlimited automation rules on all plans. |
| Responsive Email Templates | A huge selection of responsive email templates are included, with a free design customization service for Plus and Enterprise level customers. | Responsive email templates and EasyBuilder email layout builder. |
| Email Split Testing | A/B email split testing is possible. | A/B split testing for emails available. |
| Lead Scoring | Dynamic, customized lead scoring. | Lead scoring based on contact and activity data. |
| SMS Marketing Automation | Automated SMS and subscription via SMS are available. | GreenRope supports automated SMS and MMS marketing. |
| Direct Mail Automation | ActiveCampaign does not support direct mail automation, although integration with direct mail tools is possible using Zapier. | GreenRope does not support direct mail automation. |
| UI and Usability | Designed for non-technical users, with a clean UI and simple email/automation interface. | Designed for marketers, with a simple, albeit somewhat dated user interface. |
| Automation Workflow Builder | Automation workflow builder uses simple yes/no conditions and rules that users with no programmming experience can understand. | Automation workflows are easy to build, with a visualization tool to view your marketing automation process. |
| Email Course Builder | Drag-and-drop email builder with data-driven segmentation and useful campaign insights. | Drag and drop email builder, with tagging, group management and simple email course interface. |
| Forms & Landing Pages | ||
| Form Builder | Form builder with inline, floating box, modal pop-up and floating bar display modes. | Embeddable forms with custom CSS support. |
| Landing Page Builder | No landing page builder, although integrations are available for software like Instapage and LeadPages. | Complete responsive website builder with support for online stores, information websites and more. |
| Landing Page Templates | No landing page templates, although templates are available for third-party software. | 160 customizable website and landing page templates available. |
| WordPress Plugin | ActiveCampaign WordPress plugin lets you add contact forms to pages, posts and sidebars and add tracking to your WordPress website. | GreenRope Analytics Plugin available. |
| Integrations | More than 150 apps and integrations, ranging from scheduling tools to landing page software. | 12 integrations with Salesforce, WordPress, QuickBooks, Evernote and other software. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, starting from $9 per month for up to 500 contacts. Pricing available on request for high-volume email marketers. Free 14 day trial available. | Monthly fee, starting from $149 per month for up to 1,000 contacts. Free 14 day trial available on request. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | Cancellation requires 30 days advance notice. |
| Joining/Training Fee | No joining fee. | Mandatory account setup fee. $399 Standard Account Setup and $499 Premium Account Setup available. |
| Refund/Guarantee | No full or partial refunds. | Unused payments refunded upon cancellation. |
| Support | Personalized support via phone, email and chat, as well as video walkthroughs, user community and one-on-one training. | Online FAQs, guides and webinars, as well as personalized email and phone support. Design and marketing consulting services available from $90 per hour. Phone and live chat available 24/7. |
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