|Bloggers, business owners and email marketers in need of a user-friendly email marketing and marketing automation system.
|Marketers that need an all-in-one marketing platform for blogging, SEO, social media, email marketing and marketing automation. Since HubSpot Marketing integrates with other HubSpot tools, it's a good choice if your business already uses HubSpot CRM or Sales.
|Email Marketing Automation
|Plans start from 500 contacts, with pricing available on request for users with lists of 100,000+ contacts.
|Up to 100 contacts on Basic plan, with additional contacts available for $100/month per 1,000.
|Unlimited emails on all plans.
|Email volume capped at 10x contact tier limit on all plans (eg. 1,000 emails per 100 contacts).
|Up to three users on Lite plan, 25 users on Small Business and unlimited users on Enterprise plan.
|User roles available on Pro and Enterprise plans.
|Unlimited autoresponder series on all plans.
|Email autoresponders are only available on Pro and Enterprise plans.
|Unlimited automation funnels on all plans.
|Marketing automation is only available on Pro and Enterprise plans. Event-based automation triggers are an Enterprise-only feature.
|Responsive Email Templates
|A huge selection of responsive email templates are included, with a free design customization service for Plus and Enterprise level customers.
|Hundreds of pre-existing responsive templates available in the HubSpot Marketplace.
|Email Split Testing
|A/B email split testing is possible.
|A/B email split testing is only available for Enterprise customers.
|Dynamic, customized lead scoring.
|Lead scoring based on customizable scoring criteria.
|SMS Marketing Automation
|Automated SMS and subscription via SMS are available.
|HubSpot does not natively support SMS automation. However, a HubSpot & SMS by Zapier integration is available.
|Direct Mail Automation
|ActiveCampaign does not support direct mail automation, although integration with direct mail tools is possible using Zapier.
|HubSpot does not natively support direct mail automation. However, providers such as ZenDirect and Thankster integrate with HubSpot.
|UI and Usability
|Designed for non-technical users, with a clean UI and simple email/automation interface.
|HubSpot Marketing has a clean and simple UI that's easy to learn in just a few hours.
|Automation Workflow Builder
|Automation workflow builder uses simple yes/no conditions and rules that users with no programmming experience can understand.
|Automation workflows are created using simple action templates and logic, such as if/then branches and rules such as "send an email on X."
|Email Course Builder
|Drag-and-drop email builder with data-driven segmentation and useful campaign insights.
|HubSpot doesn't include a separate email course builder, but autoresponder courses can easily be created using simple automation rules.
|Forms & Landing Pages
|Form builder with inline, floating box, modal pop-up and floating bar display modes.
|Dynamic opt-in lead generation forms with one-click embedding.
|Landing Page Builder
|No landing page builder, although integrations are available for software like Instapage and LeadPages.
|WYSIWYG landing page editor with simple UI and a variety of customization options.
|Landing Page Templates
|No landing page templates, although templates are available for third-party software.
|More than 68 free and paid landing page template packs available from the HubSpot Marketplace.
|ActiveCampaign WordPress plugin lets you add contact forms to pages, posts and sidebars and add tracking to your WordPress website.
|HubSpot WordPress plugin makes integrating HubSpot with your WordPress website quick and simple.
|More than 150 apps and integrations, ranging from scheduling tools to landing page software.
|More than 50 integrations with event, helpdesk, remarketing, CRM, accounting and landing page software.
|Monthly fee, starting from $9 per month for up to 500 contacts. Pricing available on request for high-volume email marketers. Free 14 day trial available.
|Monthly fee, starting from $200 per month for HubSpot Marketing's Basic plan. Free 30 day trial available.
|Minimum Contract Term
|No minimum contract. Plans start from one month.
|No joining fee.
|Mandatory $600 to $5,000 onboarding fee.
|No full or partial refunds.
|No refunds are available for early cancellations.
|Personalized support via phone, email and chat, as well as video walkthroughs, user community and one-on-one training.
|Personalized support via email, as well as HubSpot training videos and online support resources. 1-800 number available for urgent, same-day support.