| Specs | ActiveCampaign | HubSpot |
|---|---|---|
| Designed For | Bloggers, business owners and email marketers in need of a user-friendly email marketing and marketing automation system. | Marketers that need an all-in-one marketing platform for blogging, SEO, social media, email marketing and marketing automation. Since HubSpot Marketing integrates with other HubSpot tools, it's a good choice if your business already uses HubSpot CRM or Sales. |
| Email Marketing Automation | ||
| Contacts | Plans start from 500 contacts, with pricing available on request for users with lists of 100,000+ contacts. | Up to 100 contacts on Basic plan, with additional contacts available for $100/month per 1,000. |
| Email Volume | Unlimited emails on all plans. | Email volume capped at 10x contact tier limit on all plans (eg. 1,000 emails per 100 contacts). |
| Users | Up to three users on Lite plan, 25 users on Small Business and unlimited users on Enterprise plan. | User roles available on Pro and Enterprise plans. |
| Email Courses | Unlimited autoresponder series on all plans. | Email autoresponders are only available on Pro and Enterprise plans. |
| Automation Rules | Unlimited automation funnels on all plans. | Marketing automation is only available on Pro and Enterprise plans. Event-based automation triggers are an Enterprise-only feature. |
| Responsive Email Templates | A huge selection of responsive email templates are included, with a free design customization service for Plus and Enterprise level customers. | Hundreds of pre-existing responsive templates available in the HubSpot Marketplace. |
| Email Split Testing | A/B email split testing is possible. | A/B email split testing is only available for Enterprise customers. |
| Lead Scoring | Dynamic, customized lead scoring. | Lead scoring based on customizable scoring criteria. |
| SMS Marketing Automation | Automated SMS and subscription via SMS are available. | HubSpot does not natively support SMS automation. However, a HubSpot & SMS by Zapier integration is available. |
| Direct Mail Automation | ActiveCampaign does not support direct mail automation, although integration with direct mail tools is possible using Zapier. | HubSpot does not natively support direct mail automation. However, providers such as ZenDirect and Thankster integrate with HubSpot. |
| UI and Usability | Designed for non-technical users, with a clean UI and simple email/automation interface. | HubSpot Marketing has a clean and simple UI that's easy to learn in just a few hours. |
| Automation Workflow Builder | Automation workflow builder uses simple yes/no conditions and rules that users with no programmming experience can understand. | Automation workflows are created using simple action templates and logic, such as if/then branches and rules such as "send an email on X." |
| Email Course Builder | Drag-and-drop email builder with data-driven segmentation and useful campaign insights. | HubSpot doesn't include a separate email course builder, but autoresponder courses can easily be created using simple automation rules. |
| Forms & Landing Pages | ||
| Form Builder | Form builder with inline, floating box, modal pop-up and floating bar display modes. | Dynamic opt-in lead generation forms with one-click embedding. |
| Landing Page Builder | No landing page builder, although integrations are available for software like Instapage and LeadPages. | WYSIWYG landing page editor with simple UI and a variety of customization options. |
| Landing Page Templates | No landing page templates, although templates are available for third-party software. | More than 68 free and paid landing page template packs available from the HubSpot Marketplace. |
| WordPress Plugin | ActiveCampaign WordPress plugin lets you add contact forms to pages, posts and sidebars and add tracking to your WordPress website. | HubSpot WordPress plugin makes integrating HubSpot with your WordPress website quick and simple. |
| Integrations | More than 150 apps and integrations, ranging from scheduling tools to landing page software. | More than 50 integrations with event, helpdesk, remarketing, CRM, accounting and landing page software. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, starting from $9 per month for up to 500 contacts. Pricing available on request for high-volume email marketers. Free 14 day trial available. | Monthly fee, starting from $200 per month for HubSpot Marketing's Basic plan. Free 30 day trial available. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | One year. |
| Joining/Training Fee | No joining fee. | Mandatory $600 to $5,000 onboarding fee. |
| Refund/Guarantee | No full or partial refunds. | No refunds are available for early cancellations. |
| Support | Personalized support via phone, email and chat, as well as video walkthroughs, user community and one-on-one training. | Personalized support via email, as well as HubSpot training videos and online support resources. 1-800 number available for urgent, same-day support. |
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