• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • Reviews
    • The Best ConvertKit Alternatives: Your Top 5 Options to Consider
    • ConvertKit vs ActiveCampaign: Which One Keeps Its Promise?
    • ConvertKit vs Drip: Which Email Marketing Automation Software Has the Edge?
    • Convertkit vs Leadpages: The Ultimate Showdown
    • vbout vs HubSpot marketing
    • ConvertKit vs. MailChimp: What’s Best for Bloggers, Marketers & Online Businesses?
    • ConvertKit vs Keap (formerly Infusionsoft): Which Marketing Automation Tool is Best?
    • Keap (fka Infusionsoft) Review & Discount Code
    • Ontraport Review & Discount Coupon
    • ClickFunnels vs Leadpages: One Is Great for PPC, the Other Does Everything
    • ClickFunnels vs ONTRAPORT : one is all-in-one sales funnel, the other is CRM + visual campaign builder
    • ClickFunnels vs Infusionsoft Comparison: The Newcomer Challenges the Incumbent
    • Clickfunnels vs Instapage: Two GREAT Softwares with Very Different Uses
    • ClickFunnels vs Mailchimp : all-in-one-sales funnel software, vs simple email marketing platform
    • Leadpages vs Instapage: Review, Comparison and Discount
    • Leadpages vs Clickfunnels vs Instapage: Which Marketing Automation Tool is Best?
    • ActiveCampaign Vs. Aweber Comparison: Which One Is Better For You?
    • Aweber vs Mailchimp vs GetResponse
    • Legalzoom Alternatives: What Did We Like More?
    • Rocket Lawyer vs Legal Zoom: What We Liked More, and Why
    • SamCart vs ClickFunnels: Why You Might Need Both
    • The Best ClickFunnels Alternatives
    • Instapage Review – Is it a long term landing page solution?
  • Blog
  • About Us
    • Contact Us
    • Privacy Policy
    • Write for Us
  • Web Hosting
    • Best WordPress Hosting That You Need To Read Today
    • Best Shared Web Hosting Services: Benefits and Drawbacks
    • Best Cloud Web Hosting Solution That’s Right For You

ActiveCampaign vs HubSpot Comparison: Which One Is Right For You?

SpecsActiveCampaignHubSpot
Designed ForBloggers, business owners and email marketers in need of a user-friendly email marketing and marketing automation system.Marketers that need an all-in-one marketing platform for blogging, SEO, social media, email marketing and marketing automation. Since HubSpot Marketing integrates with other HubSpot tools, it's a good choice if your business already uses HubSpot CRM or Sales.
Email Marketing Automation
ContactsPlans start from 500 contacts, with pricing available on request for users with lists of 100,000+ contacts.Up to 100 contacts on Basic plan, with additional contacts available for $100/month per 1,000.
Email VolumeUnlimited emails on all plans.Email volume capped at 10x contact tier limit on all plans (eg. 1,000 emails per 100 contacts).
UsersUp to three users on Lite plan, 25 users on Small Business and unlimited users on Enterprise plan.User roles available on Pro and Enterprise plans.
Email CoursesUnlimited autoresponder series on all plans.Email autoresponders are only available on Pro and Enterprise plans.
Automation RulesUnlimited automation funnels on all plans.Marketing automation is only available on Pro and Enterprise plans. Event-based automation triggers are an Enterprise-only feature.
Responsive Email TemplatesA huge selection of responsive email templates are included, with a free design customization service for Plus and Enterprise level customers.Hundreds of pre-existing responsive templates available in the HubSpot Marketplace.
Email Split TestingA/B email split testing is possible.A/B email split testing is only available for Enterprise customers.
Lead ScoringDynamic, customized lead scoring.Lead scoring based on customizable scoring criteria.
SMS Marketing AutomationAutomated SMS and subscription via SMS are available.HubSpot does not natively support SMS automation. However, a HubSpot & SMS by Zapier integration is available.
Direct Mail AutomationActiveCampaign does not support direct mail automation, although integration with direct mail tools is possible using Zapier.HubSpot does not natively support direct mail automation. However, providers such as ZenDirect and Thankster integrate with HubSpot.
UI and UsabilityDesigned for non-technical users, with a clean UI and simple email/automation interface.HubSpot Marketing has a clean and simple UI that's easy to learn in just a few hours.
Automation Workflow BuilderAutomation workflow builder uses simple yes/no conditions and rules that users with no programmming experience can understand.Automation workflows are created using simple action templates and logic, such as if/then branches and rules such as "send an email on X."
Email Course BuilderDrag-and-drop email builder with data-driven segmentation and useful campaign insights.HubSpot doesn't include a separate email course builder, but autoresponder courses can easily be created using simple automation rules.
Forms & Landing Pages
Form BuilderForm builder with inline, floating box, modal pop-up and floating bar display modes.Dynamic opt-in lead generation forms with one-click embedding.
Landing Page BuilderNo landing page builder, although integrations are available for software like Instapage and LeadPages.WYSIWYG landing page editor with simple UI and a variety of customization options.
Landing Page TemplatesNo landing page templates, although templates are available for third-party software.More than 68 free and paid landing page template packs available from the HubSpot Marketplace.
WordPress PluginActiveCampaign WordPress plugin lets you add contact forms to pages, posts and sidebars and add tracking to your WordPress website.HubSpot WordPress plugin makes integrating HubSpot with your WordPress website quick and simple.
IntegrationsMore than 150 apps and integrations, ranging from scheduling tools to landing page software.More than 50 integrations with event, helpdesk, remarketing, CRM, accounting and landing page software.
Zapier IntegrationSupported.Supported.
PricingMonthly fee, starting from $9 per month for up to 500 contacts. Pricing available on request for high-volume email marketers. Free 14 day trial available.Monthly fee, starting from $200 per month for HubSpot Marketing's Basic plan. Free 30 day trial available.
Minimum Contract TermNo minimum contract. Plans start from one month.One year.
Joining/Training FeeNo joining fee.Mandatory $600 to $5,000 onboarding fee.
Refund/GuaranteeNo full or partial refunds.No refunds are available for early cancellations.
SupportPersonalized support via phone, email and chat, as well as video walkthroughs, user community and one-on-one training.Personalized support via email, as well as HubSpot training videos and online support resources. 1-800 number available for urgent, same-day support.

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

View my recommendations for you in the sidebar below..

Footer

Affiliate Disclosure

GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Copyright © 2023 - ZIZZ, LLC. ALL RIGHTS RESERVED