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ActiveCampaign vs Instapage Comparison: Which One Is Right For You?

SpecsActiveCampaignInstapage
Designed ForBloggers, business owners and email marketers in need of a user-friendly email marketing and marketing automation system.Digital marketers in need of a powerful landing page tool for AdWords, Facebook Ads and other PPC platforms that integrates with email marketing and payment processing software.
Email Marketing Automation
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ContactsPlans start from 500 contacts, with pricing available on request for users with lists of 100,000+ contacts.No email marketing features.
Email VolumeUnlimited emails on all plans.No email marketing features.
UsersUp to three users on Lite plan, 25 users on Small Business and unlimited users on Enterprise plan.Not provided on Instapage website
Email CoursesUnlimited autoresponder series on all plans.No email marketing features.
Automation RulesUnlimited automation funnels on all plans.No email marketing automation features.
Responsive Email TemplatesA huge selection of responsive email templates are included, with a free design customization service for Plus and Enterprise level customers.No email marketing features.
Email Split TestingA/B email split testing is possible.Not provided on Instapage website
Lead ScoringDynamic, customized lead scoring.No lead scoring.
SMS Marketing AutomationAutomated SMS and subscription via SMS are available.Automated SMS is available via the Instapage Autopilot integration.
Direct Mail AutomationActiveCampaign does not support direct mail automation, although integration with direct mail tools is possible using Zapier.Automated direct mail is available via the Instapage Autopilot integration.
UI and UsabilityDesigned for non-technical users, with a clean UI and simple email/automation interface.Designed for marketers, with a WYSIWYG page editor that requires no HTML or CSS skills.
Automation Workflow BuilderAutomation workflow builder uses simple yes/no conditions and rules that users with no programmming experience can understand.No email marketing automation features.
Email Course BuilderDrag-and-drop email builder with data-driven segmentation and useful campaign insights.No email marketing features.
Forms & Landing Pages
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Form BuilderForm builder with inline, floating box, modal pop-up and floating bar display modes.Powerful, user-friendly form builder lets you create forms with multiple fields, dropdown lists, digital asset delivery and other features in minutes.
Landing Page BuilderNo landing page builder, although integrations are available for software like Instapage and LeadPages.WYSIWYG landing page editor with contextual element editing, more than 5,000 fonts, 33 million stock photos and graphics, custom CSS and more.
Landing Page TemplatesNo landing page templates, although templates are available for third-party software.100+ fully customizable landing pages for lead generation, event registration, product sales and mobile app downloads.
WordPress PluginActiveCampaign WordPress plugin lets you add contact forms to pages, posts and sidebars and add tracking to your WordPress website.Instapage WordPress plugin lets you push Instapage landing pages to your WordPress website.
IntegrationsMore than 150 apps and integrations, ranging from scheduling tools to landing page software.More than 25 integrations with email marketing tools, analytics software, webinar apps, CRMs and social networks.
Zapier IntegrationSupported.Zapier integration available for Premium users.
PricingMonthly fee, starting from $9 per month for up to 500 contacts. Pricing available on request for high-volume email marketers. Free 14 day trial available.Monthly fee, starting from $29 per month for the Basic plan. Free 30 day trial available.
Minimum Contract TermNo minimum contract. Plans start from one month.No minimum contract. Plans start from one month.
Joining/Training FeeNo joining fee.No joining fee.
Refund/GuaranteeNo full or partial refunds.Refunds available for users that cancel within 24 hours of purchase.
SupportPersonalized support via phone, email and chat, as well as video walkthroughs, user community and one-on-one training.Personalized support via email, plus video tutorials and access to the Instapage online community. Live chat available for Professional and Premium customers.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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Affiliate Disclosure

GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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