| Specs | ActiveCampaign | Instapage |
|---|---|---|
| Designed For | Bloggers, business owners and email marketers in need of a user-friendly email marketing and marketing automation system. | Digital marketers in need of a powerful landing page tool for AdWords, Facebook Ads and other PPC platforms that integrates with email marketing and payment processing software. |
| Email Marketing Automation | ||
| Contacts | Plans start from 500 contacts, with pricing available on request for users with lists of 100,000+ contacts. | No email marketing features. |
| Email Volume | Unlimited emails on all plans. | No email marketing features. |
| Users | Up to three users on Lite plan, 25 users on Small Business and unlimited users on Enterprise plan. | Not provided on Instapage website |
| Email Courses | Unlimited autoresponder series on all plans. | No email marketing features. |
| Automation Rules | Unlimited automation funnels on all plans. | No email marketing automation features. |
| Responsive Email Templates | A huge selection of responsive email templates are included, with a free design customization service for Plus and Enterprise level customers. | No email marketing features. |
| Email Split Testing | A/B email split testing is possible. | Not provided on Instapage website |
| Lead Scoring | Dynamic, customized lead scoring. | No lead scoring. |
| SMS Marketing Automation | Automated SMS and subscription via SMS are available. | Automated SMS is available via the Instapage Autopilot integration. |
| Direct Mail Automation | ActiveCampaign does not support direct mail automation, although integration with direct mail tools is possible using Zapier. | Automated direct mail is available via the Instapage Autopilot integration. |
| UI and Usability | Designed for non-technical users, with a clean UI and simple email/automation interface. | Designed for marketers, with a WYSIWYG page editor that requires no HTML or CSS skills. |
| Automation Workflow Builder | Automation workflow builder uses simple yes/no conditions and rules that users with no programmming experience can understand. | No email marketing automation features. |
| Email Course Builder | Drag-and-drop email builder with data-driven segmentation and useful campaign insights. | No email marketing features. |
| Forms & Landing Pages | ||
| Form Builder | Form builder with inline, floating box, modal pop-up and floating bar display modes. | Powerful, user-friendly form builder lets you create forms with multiple fields, dropdown lists, digital asset delivery and other features in minutes. |
| Landing Page Builder | No landing page builder, although integrations are available for software like Instapage and LeadPages. | WYSIWYG landing page editor with contextual element editing, more than 5,000 fonts, 33 million stock photos and graphics, custom CSS and more. |
| Landing Page Templates | No landing page templates, although templates are available for third-party software. | 100+ fully customizable landing pages for lead generation, event registration, product sales and mobile app downloads. |
| WordPress Plugin | ActiveCampaign WordPress plugin lets you add contact forms to pages, posts and sidebars and add tracking to your WordPress website. | Instapage WordPress plugin lets you push Instapage landing pages to your WordPress website. |
| Integrations | More than 150 apps and integrations, ranging from scheduling tools to landing page software. | More than 25 integrations with email marketing tools, analytics software, webinar apps, CRMs and social networks. |
| Zapier Integration | Supported. | Zapier integration available for Premium users. |
| Pricing | Monthly fee, starting from $9 per month for up to 500 contacts. Pricing available on request for high-volume email marketers. Free 14 day trial available. | Monthly fee, starting from $29 per month for the Basic plan. Free 30 day trial available. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | No minimum contract. Plans start from one month. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | No full or partial refunds. | Refunds available for users that cancel within 24 hours of purchase. |
| Support | Personalized support via phone, email and chat, as well as video walkthroughs, user community and one-on-one training. | Personalized support via email, plus video tutorials and access to the Instapage online community. Live chat available for Professional and Premium customers. |
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