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ActiveCampaign vs Ontraport Comparison: Which One Is Right For You?

SpecsActiveCampaignOntraport
Designed ForBloggers, business owners and email marketers in need of a user-friendly email marketing and marketing automation system.Small and medium-sized businesses with an established sales and marketing process and revenue of $100,000 or more.
Email Marketing Automation
ContactsPlans start from 500 contacts, with pricing available on request for users with lists of 100,000+ contacts.Up to 1,000 contacts on the most affordable plan. Plans available for up to 100,000 contacts. Additional contacts available from $99 per 100,000.
Email VolumeUnlimited emails on all plans.Unlimited emails on Basic Plan. Up to 100,000 emails per month on Pro and Team plan. Additional emails available from $99 per 100,000.
UsersUp to three users on Lite plan, 25 users on Small Business and unlimited users on Enterprise plan.One user on Basic plan. Pro and Team plans offer two and 10 users, respectively. Additional users available from $47 per user per month.
Email CoursesUnlimited autoresponder series on all plans.Unlimited email courses on all plans.
Automation RulesUnlimited automation funnels on all plans.Unlimited automation rules on all plans.
Responsive Email TemplatesA huge selection of responsive email templates are included, with a free design customization service for Plus and Enterprise level customers.Email templates are responsive and customizable.
Email Split TestingA/B email split testing is possible.Support for 1-4 email variations per split test with full performance reporting.
Lead ScoringDynamic, customized lead scoring.Lead scoring based on user profile and behavior, with score degradation.
SMS Marketing AutomationAutomated SMS and subscription via SMS are available.Ontraport supports two-way SMS communication.
Direct Mail AutomationActiveCampaign does not support direct mail automation, although integration with direct mail tools is possible using Zapier.Ontraport supports automated postcard marketing. PURLs are supported.
UI and UsabilityDesigned for non-technical users, with a clean UI and simple email/automation interface.Designed for beginners and experienced marketers alike, with a huge range of features packed into an intuitive and sensible interface.
Automation Workflow BuilderAutomation workflow builder uses simple yes/no conditions and rules that users with no programmming experience can understand.Creating multi-channel automation rules is a simple process that requires no programming or marketing automation skills.
Email Course BuilderDrag-and-drop email builder with data-driven segmentation and useful campaign insights.ONTRAmail email builder makes creating emails and organizing email courses a simple process that requires no prior email marketing experience.
Forms & Landing Pages
Form BuilderForm builder with inline, floating box, modal pop-up and floating bar display modes.ONTRAforms form builder offers a variety of customizable web forms and lightbox lead capture forms.
Landing Page BuilderNo landing page builder, although integrations are available for software like Instapage and LeadPages.ONTRApages landing page builder makes creating responsive, mobile-ready landing pages a simple process.
Landing Page TemplatesNo landing page templates, although templates are available for third-party software.Massive variety of templates, from squeeze pages to countdowns, "coming soon" pages, lead capture pages and more.
WordPress PluginActiveCampaign WordPress plugin lets you add contact forms to pages, posts and sidebars and add tracking to your WordPress website.Simple integration with WordPress using the PilotPress and ONTRApages plugins.
IntegrationsMore than 150 apps and integrations, ranging from scheduling tools to landing page software.More than 66 integrations with landing page software, helpdesks, CMSes, social networks, e-commerce software and more.
Zapier IntegrationSupported.Supported.
PricingMonthly fee, starting from $9 per month for up to 500 contacts. Pricing available on request for high-volume email marketers. Free 14 day trial available.Monthly fee, starting from $79 per month for the Basic plan.
Minimum Contract TermNo minimum contract. Plans start from one month.No minimum contract. Plans start from one month.
Joining/Training FeeNo joining fee.No joining fee.
Refund/GuaranteeNo full or partial refunds.90 day money-back guarantee with Basic, Pro and Team plans.
SupportPersonalized support via phone, email and chat, as well as video walkthroughs, user community and one-on-one training.Personalized email, phone and live chat support, with optional concierge service for users. Phone support available during US business hours.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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Affiliate Disclosure

GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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