| Specs | ActiveCampaign | Ontraport |
|---|---|---|
| Designed For | Bloggers, business owners and email marketers in need of a user-friendly email marketing and marketing automation system. | Small and medium-sized businesses with an established sales and marketing process and revenue of $100,000 or more. |
| Email Marketing Automation | ||
| Contacts | Plans start from 500 contacts, with pricing available on request for users with lists of 100,000+ contacts. | Up to 1,000 contacts on the most affordable plan. Plans available for up to 100,000 contacts. Additional contacts available from $99 per 100,000. |
| Email Volume | Unlimited emails on all plans. | Unlimited emails on Basic Plan. Up to 100,000 emails per month on Pro and Team plan. Additional emails available from $99 per 100,000. |
| Users | Up to three users on Lite plan, 25 users on Small Business and unlimited users on Enterprise plan. | One user on Basic plan. Pro and Team plans offer two and 10 users, respectively. Additional users available from $47 per user per month. |
| Email Courses | Unlimited autoresponder series on all plans. | Unlimited email courses on all plans. |
| Automation Rules | Unlimited automation funnels on all plans. | Unlimited automation rules on all plans. |
| Responsive Email Templates | A huge selection of responsive email templates are included, with a free design customization service for Plus and Enterprise level customers. | Email templates are responsive and customizable. |
| Email Split Testing | A/B email split testing is possible. | Support for 1-4 email variations per split test with full performance reporting. |
| Lead Scoring | Dynamic, customized lead scoring. | Lead scoring based on user profile and behavior, with score degradation. |
| SMS Marketing Automation | Automated SMS and subscription via SMS are available. | Ontraport supports two-way SMS communication. |
| Direct Mail Automation | ActiveCampaign does not support direct mail automation, although integration with direct mail tools is possible using Zapier. | Ontraport supports automated postcard marketing. PURLs are supported. |
| UI and Usability | Designed for non-technical users, with a clean UI and simple email/automation interface. | Designed for beginners and experienced marketers alike, with a huge range of features packed into an intuitive and sensible interface. |
| Automation Workflow Builder | Automation workflow builder uses simple yes/no conditions and rules that users with no programmming experience can understand. | Creating multi-channel automation rules is a simple process that requires no programming or marketing automation skills. |
| Email Course Builder | Drag-and-drop email builder with data-driven segmentation and useful campaign insights. | ONTRAmail email builder makes creating emails and organizing email courses a simple process that requires no prior email marketing experience. |
| Forms & Landing Pages | ||
| Form Builder | Form builder with inline, floating box, modal pop-up and floating bar display modes. | ONTRAforms form builder offers a variety of customizable web forms and lightbox lead capture forms. |
| Landing Page Builder | No landing page builder, although integrations are available for software like Instapage and LeadPages. | ONTRApages landing page builder makes creating responsive, mobile-ready landing pages a simple process. |
| Landing Page Templates | No landing page templates, although templates are available for third-party software. | Massive variety of templates, from squeeze pages to countdowns, "coming soon" pages, lead capture pages and more. |
| WordPress Plugin | ActiveCampaign WordPress plugin lets you add contact forms to pages, posts and sidebars and add tracking to your WordPress website. | Simple integration with WordPress using the PilotPress and ONTRApages plugins. |
| Integrations | More than 150 apps and integrations, ranging from scheduling tools to landing page software. | More than 66 integrations with landing page software, helpdesks, CMSes, social networks, e-commerce software and more. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, starting from $9 per month for up to 500 contacts. Pricing available on request for high-volume email marketers. Free 14 day trial available. | Monthly fee, starting from $79 per month for the Basic plan. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | No minimum contract. Plans start from one month. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | No full or partial refunds. | 90 day money-back guarantee with Basic, Pro and Team plans. |
| Support | Personalized support via phone, email and chat, as well as video walkthroughs, user community and one-on-one training. | Personalized email, phone and live chat support, with optional concierge service for users. Phone support available during US business hours. |
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