• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • Reviews
    • The Best ConvertKit Alternatives: Your Top 5 Options to Consider
    • ConvertKit vs ActiveCampaign: Which One Keeps Its Promise?
    • ConvertKit vs Drip: Which Email Marketing Automation Software Has the Edge?
    • Convertkit vs Leadpages: The Ultimate Showdown
    • vbout vs HubSpot marketing
    • ConvertKit vs. MailChimp: What’s Best for Bloggers, Marketers & Online Businesses?
    • ConvertKit vs Keap (formerly Infusionsoft): Which Marketing Automation Tool is Best?
    • Keap (fka Infusionsoft) Review & Discount Code
    • Ontraport Review & Discount Coupon
    • ClickFunnels vs Leadpages: One Is Great for PPC, the Other Does Everything
    • ClickFunnels vs ONTRAPORT : one is all-in-one sales funnel, the other is CRM + visual campaign builder
    • ClickFunnels vs Infusionsoft Comparison: The Newcomer Challenges the Incumbent
    • Clickfunnels vs Instapage: Two GREAT Softwares with Very Different Uses
    • ClickFunnels vs Mailchimp : all-in-one-sales funnel software, vs simple email marketing platform
    • Leadpages vs Instapage: Review, Comparison and Discount
    • Leadpages vs Clickfunnels vs Instapage: Which Marketing Automation Tool is Best?
    • ActiveCampaign Vs. Aweber Comparison: Which One Is Better For You?
    • Aweber vs Mailchimp vs GetResponse
    • Legalzoom Alternatives: What Did We Like More?
    • Rocket Lawyer vs Legal Zoom: What We Liked More, and Why
    • SamCart vs ClickFunnels: Why You Might Need Both
    • The Best ClickFunnels Alternatives
    • Instapage Review – Is it a long term landing page solution?
  • Blog
  • About Us
    • Contact Us
    • Privacy Policy
    • Write for Us
  • Web Hosting
    • Best WordPress Hosting That You Need To Read Today
    • Best Shared Web Hosting Services: Benefits and Drawbacks
    • Best Cloud Web Hosting Solution That’s Right For You

ActiveCampaign vs Salesforce Comparison: Which One Is Right For You?

SpecsActiveCampaignSalesforce
Designed ForBloggers, business owners and email marketers in need of a user-friendly email marketing and marketing automation system.SMEs and enterprise customers in need of a powerful marketing automation platform that integrates with other Salesforce software.
Email Marketing Automation
ContactsPlans start from 500 contacts, with pricing available on request for users with lists of 100,000+ contacts.All plans support up to 10,000 contacts.
Email VolumeUnlimited emails on all plans.Unlimited emails on all plans.
UsersUp to three users on Lite plan, 25 users on Small Business and unlimited users on Enterprise plan.Not provided on Salesforce Pardot website
Email CoursesUnlimited autoresponder series on all plans.Unlimited autoresponder series on all plans.
Automation RulesUnlimited automation funnels on all plans.Up to 50 automation rules in Standard plan, 100 in Pro and 150 in Ultimate.
Responsive Email TemplatesA huge selection of responsive email templates are included, with a free design customization service for Plus and Enterprise level customers.Responsive email templates and intuitive email builder.
Email Split TestingA/B email split testing is possible.Available on Pro and Ultimate plans only.
Lead ScoringDynamic, customized lead scoring.Lead scoring based on user activity and engagement.
SMS Marketing AutomationAutomated SMS and subscription via SMS are available.Automated SMS is available via the SMS Magic Interact integration.
Direct Mail AutomationActiveCampaign does not support direct mail automation, although integration with direct mail tools is possible using Zapier.Salesforce Pardot does not natively support direct mail automation. However, print marketing automation is available via the PrintSF integration.
UI and UsabilityDesigned for non-technical users, with a clean UI and simple email/automation interface.Salesforce Pardot is designed for enterprise users, and has a complicated but sensible interface that requires some getting used to.
Automation Workflow BuilderAutomation workflow builder uses simple yes/no conditions and rules that users with no programmming experience can understand.Automation workflow builder is built around a visual canvas, with events and time/behavioral triggers.
Email Course BuilderDrag-and-drop email builder with data-driven segmentation and useful campaign insights.Autoresponders are easy to create and configure.
Forms & Landing Pages
Form BuilderForm builder with inline, floating box, modal pop-up and floating bar display modes.Web-to-lead forms can be created, however there is no user-friendly form builder as in other marketing apps.
Landing Page BuilderNo landing page builder, although integrations are available for software like Instapage and LeadPages.Landing page editor in Pardot allows for quick and simple landing page creation and customization.
Landing Page TemplatesNo landing page templates, although templates are available for third-party software.Several pre-defined landing page templates are included in Pardot.
WordPress PluginActiveCampaign WordPress plugin lets you add contact forms to pages, posts and sidebars and add tracking to your WordPress website.Salesforce WordPress-to-lead plugin lets you automatically import CRM contacts from your WordPress website's contact form.
IntegrationsMore than 150 apps and integrations, ranging from scheduling tools to landing page software.Hundreds of apps and integrations with HR software, marketing tools, accounting and finance platforms, administration apps and more.
Zapier IntegrationSupported.Supported.
PricingMonthly fee, starting from $9 per month for up to 500 contacts. Pricing available on request for high-volume email marketers. Free 14 day trial available.Monthly fee, from $1,000 per month for the Standard plan. Free personalized demo available.
Minimum Contract TermNo minimum contract. Plans start from one month.Annual contract.
Joining/Training FeeNo joining fee.No joining fee.
Refund/GuaranteeNo full or partial refunds.No refund after payment. Customers are required to pay the agreed upon amount for the duration of their contract.
SupportPersonalized support via phone, email and chat, as well as video walkthroughs, user community and one-on-one training.Personalized support via email, as well as access to the Salesforce Pardot Client Learning Center. Phone support is available with Ultimate plan. Support is available 24 hours a day from Monday to Friday, ending at 8PM EST on Friday evening.

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

View my recommendations for you in the sidebar below..

Footer

Affiliate Disclosure

GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Copyright © 2023 - ZIZZ, LLC. ALL RIGHTS RESERVED