| Specs | ActiveCampaign | Simplero |
|---|---|---|
| Designed For | Bloggers, business owners and email marketers in need of a user-friendly email marketing and marketing automation system. | Marketers and information product creators in need of email marketing and automation software. |
| Email Marketing Automation | ||
| Contacts | Plans start from 500 contacts, with pricing available on request for users with lists of 100,000+ contacts. | 2,500 contacts on Starter plan. Plans available for 15,000, 50,000 and unlimited contacts. |
| Email Volume | Unlimited emails on all plans. | 25,000 emails per month on Starter plan. Plans available for 100,000, 400,000 and 500,000 emails per month. |
| Users | Up to three users on Lite plan, 25 users on Small Business and unlimited users on Enterprise plan. | Not provided on Simplero website |
| Email Courses | Unlimited autoresponder series on all plans. | Unlimited email autoresponder series in all plans. |
| Automation Rules | Unlimited automation funnels on all plans. | Email automation available in Basic, Professional and Unlimited plans. |
| Responsive Email Templates | A huge selection of responsive email templates are included, with a free design customization service for Plus and Enterprise level customers. | Email templates are responsive and customizable, with support for embedded video and custom CSS. |
| Email Split Testing | A/B email split testing is possible. | Not provided on Simplero website |
| Lead Scoring | Dynamic, customized lead scoring. | None. |
| SMS Marketing Automation | Automated SMS and subscription via SMS are available. | Simplero supports SMS marketing, with 500-5,000 monthly SMS messages available depending on your plan. |
| Direct Mail Automation | ActiveCampaign does not support direct mail automation, although integration with direct mail tools is possible using Zapier. | Simplero does not support direct mail automation. |
| UI and Usability | Designed for non-technical users, with a clean UI and simple email/automation interface. | Designed for marketers and product developers, with a clean and simple user interface. |
| Automation Workflow Builder | Automation workflow builder uses simple yes/no conditions and rules that users with no programmming experience can understand. | If/then rules make creating triggers and automation rules simple, even if you have no code or marketing automation experience. |
| Email Course Builder | Drag-and-drop email builder with data-driven segmentation and useful campaign insights. | Email autoresponders are easy to create and modify using the Simplero Automation Engine. |
| Forms & Landing Pages | ||
| Form Builder | Form builder with inline, floating box, modal pop-up and floating bar display modes. | Opt-in forms are easy to create and embed. |
| Landing Page Builder | No landing page builder, although integrations are available for software like Instapage and LeadPages. | Responsive landing page builder with support for custom colors, fonts and graphics. |
| Landing Page Templates | No landing page templates, although templates are available for third-party software. | Not provided on Simplero website |
| WordPress Plugin | ActiveCampaign WordPress plugin lets you add contact forms to pages, posts and sidebars and add tracking to your WordPress website. | None. |
| Integrations | More than 150 apps and integrations, ranging from scheduling tools to landing page software. | Limited integrations for Zapier, MailChimp and other software. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, starting from $9 per month for up to 500 contacts. Pricing available on request for high-volume email marketers. Free 14 day trial available. | Monthly fee, starting from $83 per month for up to 2,500 contacts. Automations available on $125 per month Basic plan and above. Never-ending free trial with restrictions available. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | No minimum contract. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | No full or partial refunds. | Not provided on Simplero website |
| Support | Personalized support via phone, email and chat, as well as video walkthroughs, user community and one-on-one training. | Personalized support via email, plus online FAQs, guides and video tutorials. |
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