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ActiveCampaign vs Simplero Comparison: Which One Is Right For You?

SpecsActiveCampaignSimplero
Designed ForBloggers, business owners and email marketers in need of a user-friendly email marketing and marketing automation system.Marketers and information product creators in need of email marketing and automation software.
Email Marketing Automation
ContactsPlans start from 500 contacts, with pricing available on request for users with lists of 100,000+ contacts.2,500 contacts on Starter plan. Plans available for 15,000, 50,000 and unlimited contacts.
Email VolumeUnlimited emails on all plans.25,000 emails per month on Starter plan. Plans available for 100,000, 400,000 and 500,000 emails per month.
UsersUp to three users on Lite plan, 25 users on Small Business and unlimited users on Enterprise plan.Not provided on Simplero website
Email CoursesUnlimited autoresponder series on all plans.Unlimited email autoresponder series in all plans.
Automation RulesUnlimited automation funnels on all plans.Email automation available in Basic, Professional and Unlimited plans.
Responsive Email TemplatesA huge selection of responsive email templates are included, with a free design customization service for Plus and Enterprise level customers.Email templates are responsive and customizable, with support for embedded video and custom CSS.
Email Split TestingA/B email split testing is possible.Not provided on Simplero website
Lead ScoringDynamic, customized lead scoring.None.
SMS Marketing AutomationAutomated SMS and subscription via SMS are available.Simplero supports SMS marketing, with 500-5,000 monthly SMS messages available depending on your plan.
Direct Mail AutomationActiveCampaign does not support direct mail automation, although integration with direct mail tools is possible using Zapier.Simplero does not support direct mail automation.
UI and UsabilityDesigned for non-technical users, with a clean UI and simple email/automation interface.Designed for marketers and product developers, with a clean and simple user interface.
Automation Workflow BuilderAutomation workflow builder uses simple yes/no conditions and rules that users with no programmming experience can understand.If/then rules make creating triggers and automation rules simple, even if you have no code or marketing automation experience.
Email Course BuilderDrag-and-drop email builder with data-driven segmentation and useful campaign insights.Email autoresponders are easy to create and modify using the Simplero Automation Engine.
Forms & Landing Pages
Form BuilderForm builder with inline, floating box, modal pop-up and floating bar display modes.Opt-in forms are easy to create and embed.
Landing Page BuilderNo landing page builder, although integrations are available for software like Instapage and LeadPages.Responsive landing page builder with support for custom colors, fonts and graphics.
Landing Page TemplatesNo landing page templates, although templates are available for third-party software.Not provided on Simplero website
WordPress PluginActiveCampaign WordPress plugin lets you add contact forms to pages, posts and sidebars and add tracking to your WordPress website.None.
IntegrationsMore than 150 apps and integrations, ranging from scheduling tools to landing page software.Limited integrations for Zapier, MailChimp and other software.
Zapier IntegrationSupported.Supported.
PricingMonthly fee, starting from $9 per month for up to 500 contacts. Pricing available on request for high-volume email marketers. Free 14 day trial available.Monthly fee, starting from $83 per month for up to 2,500 contacts. Automations available on $125 per month Basic plan and above. Never-ending free trial with restrictions available.
Minimum Contract TermNo minimum contract. Plans start from one month.No minimum contract.
Joining/Training FeeNo joining fee.No joining fee.
Refund/GuaranteeNo full or partial refunds.Not provided on Simplero website
SupportPersonalized support via phone, email and chat, as well as video walkthroughs, user community and one-on-one training.Personalized support via email, plus online FAQs, guides and video tutorials.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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Affiliate Disclosure

GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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