| Specs | ActiveCampaign | Wishpond |
|---|---|---|
| Designed For | Bloggers, business owners and email marketers in need of a user-friendly email marketing and marketing automation system. | SMEs and marketers in need of an all-in-one landing page, email marketing and marketing automation platform. |
| Email Marketing Automation | ||
| Contacts | Plans start from 500 contacts, with pricing available on request for users with lists of 100,000+ contacts. | Up to 1,000 leads (contacts) on $44 per month Basic plan. Plans available for 2,500 and 10,000 leads, as well as custom plans with support for up to one million leads. |
| Email Volume | Unlimited emails on all plans. | Not provided on Wishpond website (I assume it's unlimited as no limit is mentioned) |
| Users | Up to three users on Lite plan, 25 users on Small Business and unlimited users on Enterprise plan. | One account on Basic plan. Pro plan supports up to five users, with unlimited users on Growth plan. |
| Email Courses | Unlimited autoresponder series on all plans. | Unlimited email autoresponders on all plans. |
| Automation Rules | Unlimited automation funnels on all plans. | Unlimited automation workflows on all plans. |
| Responsive Email Templates | A huge selection of responsive email templates are included, with a free design customization service for Plus and Enterprise level customers. | Not provided on Wishpond website |
| Email Split Testing | A/B email split testing is possible. | Not provided on Wishpond website |
| Lead Scoring | Dynamic, customized lead scoring. | Lead scoring based on activity and personal information. |
| SMS Marketing Automation | Automated SMS and subscription via SMS are available. | Wishpond does not support SMS marketing automation. However, integrations are available for SMS by Zapier and Octopush SMS. |
| Direct Mail Automation | ActiveCampaign does not support direct mail automation, although integration with direct mail tools is possible using Zapier. | Wishpond does not support direct mail automation. However, a Direct Mail Zapier integration is available. |
| UI and Usability | Designed for non-technical users, with a clean UI and simple email/automation interface. | Designed for marketers and SME users, with a clean interface and user-friendly features. |
| Automation Workflow Builder | Automation workflow builder uses simple yes/no conditions and rules that users with no programmming experience can understand. | Automation workflows can be created with emails triggered after a time interval or based on user behavior such as visiting a specific page. Lead scoring is available based on user activity. |
| Email Course Builder | Drag-and-drop email builder with data-driven segmentation and useful campaign insights. | Drip email campaigns are easy to set up, with specific intervals and/or send dates for spacing emails. |
| Forms & Landing Pages | ||
| Form Builder | Form builder with inline, floating box, modal pop-up and floating bar display modes. | Drag and drop form builder with a large variety of pre-built form templates. |
| Landing Page Builder | No landing page builder, although integrations are available for software like Instapage and LeadPages. | Drag and drop responsive landing page builder with simple controls for color, size, corner radius, opacity and other options. |
| Landing Page Templates | No landing page templates, although templates are available for third-party software. | More than 100 responsive landing page templates for lead capture, eBook download, webinar registration and more. |
| WordPress Plugin | ActiveCampaign WordPress plugin lets you add contact forms to pages, posts and sidebars and add tracking to your WordPress website. | Two WordPress plugins: Landing Page Builder and Wishpond Social Contests. |
| Integrations | More than 150 apps and integrations, ranging from scheduling tools to landing page software. | More than 40 integrations with CRM tools, webinar apps and email marketing platforms. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, starting from $9 per month for up to 500 contacts. Pricing available on request for high-volume email marketers. Free 14 day trial available. | Monthly fee, starting from $44 per month for up to 1,000 leads. 14 day free trial available. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | No minimum contract. Plans start from one month. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | No full or partial refunds. | Full and partial refunds available on annual plans in certain circumstances. |
| Support | Personalized support via phone, email and chat, as well as video walkthroughs, user community and one-on-one training. | Personalized support via email, with user guides and case studies available in Wishpond Academy. |
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