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ActiveCampaign vs Wishpond Comparison: Which One Is Right For You?

SpecsActiveCampaignWishpond
Designed ForBloggers, business owners and email marketers in need of a user-friendly email marketing and marketing automation system.SMEs and marketers in need of an all-in-one landing page, email marketing and marketing automation platform.
Email Marketing Automation
ContactsPlans start from 500 contacts, with pricing available on request for users with lists of 100,000+ contacts.Up to 1,000 leads (contacts) on $44 per month Basic plan. Plans available for 2,500 and 10,000 leads, as well as custom plans with support for up to one million leads.
Email VolumeUnlimited emails on all plans.Not provided on Wishpond website (I assume it's unlimited as no limit is mentioned)
UsersUp to three users on Lite plan, 25 users on Small Business and unlimited users on Enterprise plan.One account on Basic plan. Pro plan supports up to five users, with unlimited users on Growth plan.
Email CoursesUnlimited autoresponder series on all plans.Unlimited email autoresponders on all plans.
Automation RulesUnlimited automation funnels on all plans.Unlimited automation workflows on all plans.
Responsive Email TemplatesA huge selection of responsive email templates are included, with a free design customization service for Plus and Enterprise level customers.Not provided on Wishpond website
Email Split TestingA/B email split testing is possible.Not provided on Wishpond website
Lead ScoringDynamic, customized lead scoring.Lead scoring based on activity and personal information.
SMS Marketing AutomationAutomated SMS and subscription via SMS are available.Wishpond does not support SMS marketing automation. However, integrations are available for SMS by Zapier and Octopush SMS.
Direct Mail AutomationActiveCampaign does not support direct mail automation, although integration with direct mail tools is possible using Zapier.Wishpond does not support direct mail automation. However, a Direct Mail Zapier integration is available.
UI and UsabilityDesigned for non-technical users, with a clean UI and simple email/automation interface.Designed for marketers and SME users, with a clean interface and user-friendly features.
Automation Workflow BuilderAutomation workflow builder uses simple yes/no conditions and rules that users with no programmming experience can understand.Automation workflows can be created with emails triggered after a time interval or based on user behavior such as visiting a specific page. Lead scoring is available based on user activity.
Email Course BuilderDrag-and-drop email builder with data-driven segmentation and useful campaign insights.Drip email campaigns are easy to set up, with specific intervals and/or send dates for spacing emails.
Forms & Landing Pages
Form BuilderForm builder with inline, floating box, modal pop-up and floating bar display modes.Drag and drop form builder with a large variety of pre-built form templates.
Landing Page BuilderNo landing page builder, although integrations are available for software like Instapage and LeadPages.Drag and drop responsive landing page builder with simple controls for color, size, corner radius, opacity and other options.
Landing Page TemplatesNo landing page templates, although templates are available for third-party software.More than 100 responsive landing page templates for lead capture, eBook download, webinar registration and more.
WordPress PluginActiveCampaign WordPress plugin lets you add contact forms to pages, posts and sidebars and add tracking to your WordPress website.Two WordPress plugins: Landing Page Builder and Wishpond Social Contests.
IntegrationsMore than 150 apps and integrations, ranging from scheduling tools to landing page software.More than 40 integrations with CRM tools, webinar apps and email marketing platforms.
Zapier IntegrationSupported.Supported.
PricingMonthly fee, starting from $9 per month for up to 500 contacts. Pricing available on request for high-volume email marketers. Free 14 day trial available.Monthly fee, starting from $44 per month for up to 1,000 leads. 14 day free trial available.
Minimum Contract TermNo minimum contract. Plans start from one month.No minimum contract. Plans start from one month.
Joining/Training FeeNo joining fee.No joining fee.
Refund/GuaranteeNo full or partial refunds.Full and partial refunds available on annual plans in certain circumstances.
SupportPersonalized support via phone, email and chat, as well as video walkthroughs, user community and one-on-one training.Personalized support via email, with user guides and case studies available in Wishpond Academy.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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Affiliate Disclosure

GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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