| Specs | Aweber | HubSpot |
|---|---|---|
| Designed For | Bloggers, business owners and email marketers in need of a reliable email marketing and marketing automation platform. | Marketers that need an all-in-one marketing platform for blogging, SEO, social media, email marketing and marketing automation. Since HubSpot Marketing integrates with other HubSpot tools, it's a good choice if your business already uses HubSpot CRM or Sales. |
| Email Marketing Automation | ||
| Contacts | Up to 500 contacts on basic $19/month plan. Plans available for up to 25,000 subscribers per month, with custom quotes available for higher volume senders. | Up to 100 contacts on Basic plan, with additional contacts available for $100/month per 1,000. |
| Email Volume | Unlimited emails on all plans. | Email volume capped at 10x contact tier limit on all plans (eg. 1,000 emails per 100 contacts). |
| Users | Not provided on AWeber website | User roles available on Pro and Enterprise plans. |
| Email Courses | Unlimited autoresponder series on all plans. | Email autoresponders are only available on Pro and Enterprise plans. |
| Automation Rules | Unlimited automation features on all plans. | Marketing automation is only available on Pro and Enterprise plans. Event-based automation triggers are an Enterprise-only feature. |
| Responsive Email Templates | More than 700 responsive, customizable email templates are included. | Hundreds of pre-existing responsive templates available in the HubSpot Marketplace. |
| Email Split Testing | A/B email split testing is possible. | A/B email split testing is only available for Enterprise customers. |
| Lead Scoring | None | Lead scoring based on customizable scoring criteria. |
| SMS Marketing Automation | Automated SMS and voice messaging is available via the Call Loop integration. | HubSpot does not natively support SMS automation. However, a HubSpot & SMS by Zapier integration is available. |
| Direct Mail Automation | AWeber does not support direct mail automation. | HubSpot does not natively support direct mail automation. However, providers such as ZenDirect and Thankster integrate with HubSpot. |
| UI and Usability | Simple but powerful UI designed for users with little or no technical expertise. | HubSpot Marketing has a clean and simple UI that's easy to learn in just a few hours. |
| Automation Workflow Builder | Simple automation workflow builder with drag-and-drop user interface. | Automation workflows are created using simple action templates and logic, such as if/then branches and rules such as "send an email on X." |
| Email Course Builder | Creating autoresponders and email newsletters is quick and simple. | HubSpot doesn't include a separate email course builder, but autoresponder courses can easily be created using simple automation rules. |
| Forms & Landing Pages | ||
| Form Builder | Web form builder with 700+ responsive templates, custom color and A/B testing. | Dynamic opt-in lead generation forms with one-click embedding. |
| Landing Page Builder | No landing page editor, however AWeber does integrate with landing page software such as Instapage and Leadpages. | WYSIWYG landing page editor with simple UI and a variety of customization options. |
| Landing Page Templates | No landing page templates. | More than 68 free and paid landing page template packs available from the HubSpot Marketplace. |
| WordPress Plugin | Several in-house and third party WordPress plugins for opt-in form creation. | HubSpot WordPress plugin makes integrating HubSpot with your WordPress website quick and simple. |
| Integrations | 100+ integrations with contest, data and analytics, landing page, membership, SMS, support and e-commerce software. | More than 50 integrations with event, helpdesk, remarketing, CRM, accounting and landing page software. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, starting from $19 per month for up to 500 subscribers. Free 30 day trial available. | Monthly fee, starting from $200 per month for HubSpot Marketing's Basic plan. Free 30 day trial available. |
| Minimum Contract Term | No minimum contract. All plans are month to month with cancellation at any time. | One year. |
| Joining/Training Fee | No joining fee. | Mandatory $600 to $5,000 onboarding fee. |
| Refund/Guarantee | 30 day money-back guarantee. | No refunds are available for early cancellations. |
| Support | Personalized support via email, phone and live chat, plus online knowledge base, free webinars and video tutorials. Live support available from 8AM-8PM ET Monday to Friday and 9AM-5PM ET Saturday and Sunday. | Personalized support via email, as well as HubSpot training videos and online support resources. 1-800 number available for urgent, same-day support. |
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