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Aweber vs HubSpot Comparison: Which One Is Right For You?

SpecsAweberHubSpot
Designed ForBloggers, business owners and email marketers in need of a reliable email marketing and marketing automation platform.Marketers that need an all-in-one marketing platform for blogging, SEO, social media, email marketing and marketing automation. Since HubSpot Marketing integrates with other HubSpot tools, it's a good choice if your business already uses HubSpot CRM or Sales.
Email Marketing Automation
ContactsUp to 500 contacts on basic $19/month plan. Plans available for up to 25,000 subscribers per month, with custom quotes available for higher volume senders.Up to 100 contacts on Basic plan, with additional contacts available for $100/month per 1,000.
Email VolumeUnlimited emails on all plans.Email volume capped at 10x contact tier limit on all plans (eg. 1,000 emails per 100 contacts).
UsersNot provided on AWeber websiteUser roles available on Pro and Enterprise plans.
Email CoursesUnlimited autoresponder series on all plans.Email autoresponders are only available on Pro and Enterprise plans.
Automation RulesUnlimited automation features on all plans.Marketing automation is only available on Pro and Enterprise plans. Event-based automation triggers are an Enterprise-only feature.
Responsive Email TemplatesMore than 700 responsive, customizable email templates are included.Hundreds of pre-existing responsive templates available in the HubSpot Marketplace.
Email Split TestingA/B email split testing is possible.A/B email split testing is only available for Enterprise customers.
Lead ScoringNoneLead scoring based on customizable scoring criteria.
SMS Marketing AutomationAutomated SMS and voice messaging is available via the Call Loop integration.HubSpot does not natively support SMS automation. However, a HubSpot & SMS by Zapier integration is available.
Direct Mail AutomationAWeber does not support direct mail automation.HubSpot does not natively support direct mail automation. However, providers such as ZenDirect and Thankster integrate with HubSpot.
UI and UsabilitySimple but powerful UI designed for users with little or no technical expertise.HubSpot Marketing has a clean and simple UI that's easy to learn in just a few hours.
Automation Workflow BuilderSimple automation workflow builder with drag-and-drop user interface.Automation workflows are created using simple action templates and logic, such as if/then branches and rules such as "send an email on X."
Email Course BuilderCreating autoresponders and email newsletters is quick and simple. HubSpot doesn't include a separate email course builder, but autoresponder courses can easily be created using simple automation rules.
Forms & Landing Pages
Form BuilderWeb form builder with 700+ responsive templates, custom color and A/B testing.Dynamic opt-in lead generation forms with one-click embedding.
Landing Page BuilderNo landing page editor, however AWeber does integrate with landing page software such as Instapage and Leadpages.WYSIWYG landing page editor with simple UI and a variety of customization options.
Landing Page TemplatesNo landing page templates.More than 68 free and paid landing page template packs available from the HubSpot Marketplace.
WordPress PluginSeveral in-house and third party WordPress plugins for opt-in form creation.HubSpot WordPress plugin makes integrating HubSpot with your WordPress website quick and simple.
Integrations100+ integrations with contest, data and analytics, landing page, membership, SMS, support and e-commerce software.More than 50 integrations with event, helpdesk, remarketing, CRM, accounting and landing page software.
Zapier IntegrationSupported.Supported.
PricingMonthly fee, starting from $19 per month for up to 500 subscribers. Free 30 day trial available.Monthly fee, starting from $200 per month for HubSpot Marketing's Basic plan. Free 30 day trial available.
Minimum Contract TermNo minimum contract. All plans are month to month with cancellation at any time.One year.
Joining/Training FeeNo joining fee.Mandatory $600 to $5,000 onboarding fee.
Refund/Guarantee30 day money-back guarantee.No refunds are available for early cancellations.
SupportPersonalized support via email, phone and live chat, plus online knowledge base, free webinars and video tutorials. Live support available from 8AM-8PM ET Monday to Friday and 9AM-5PM ET Saturday and Sunday.Personalized support via email, as well as HubSpot training videos and online support resources. 1-800 number available for urgent, same-day support.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

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I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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