| Specs | Aweber | Instapage |
|---|---|---|
| Designed For | Bloggers, business owners and email marketers in need of a reliable email marketing and marketing automation platform. | Digital marketers in need of a powerful landing page tool for AdWords, Facebook Ads and other PPC platforms that integrates with email marketing and payment processing software. |
| Email Marketing Automation | ||
| Contacts | Up to 500 contacts on basic $19/month plan. Plans available for up to 25,000 subscribers per month, with custom quotes available for higher volume senders. | No email marketing features. |
| Email Volume | Unlimited emails on all plans. | No email marketing features. |
| Users | Not provided on AWeber website | Not provided on Instapage website |
| Email Courses | Unlimited autoresponder series on all plans. | No email marketing features. |
| Automation Rules | Unlimited automation features on all plans. | No email marketing automation features. |
| Responsive Email Templates | More than 700 responsive, customizable email templates are included. | No email marketing features. |
| Email Split Testing | A/B email split testing is possible. | Not provided on Instapage website |
| Lead Scoring | None | No lead scoring. |
| SMS Marketing Automation | Automated SMS and voice messaging is available via the Call Loop integration. | Automated SMS is available via the Instapage Autopilot integration. |
| Direct Mail Automation | AWeber does not support direct mail automation. | Automated direct mail is available via the Instapage Autopilot integration. |
| UI and Usability | Simple but powerful UI designed for users with little or no technical expertise. | Designed for marketers, with a WYSIWYG page editor that requires no HTML or CSS skills. |
| Automation Workflow Builder | Simple automation workflow builder with drag-and-drop user interface. | No email marketing automation features. |
| Email Course Builder | Creating autoresponders and email newsletters is quick and simple. | No email marketing features. |
| Forms & Landing Pages | ||
| Form Builder | Web form builder with 700+ responsive templates, custom color and A/B testing. | Powerful, user-friendly form builder lets you create forms with multiple fields, dropdown lists, digital asset delivery and other features in minutes. |
| Landing Page Builder | No landing page editor, however AWeber does integrate with landing page software such as Instapage and Leadpages. | WYSIWYG landing page editor with contextual element editing, more than 5,000 fonts, 33 million stock photos and graphics, custom CSS and more. |
| Landing Page Templates | No landing page templates. | 100+ fully customizable landing pages for lead generation, event registration, product sales and mobile app downloads. |
| WordPress Plugin | Several in-house and third party WordPress plugins for opt-in form creation. | Instapage WordPress plugin lets you push Instapage landing pages to your WordPress website. |
| Integrations | 100+ integrations with contest, data and analytics, landing page, membership, SMS, support and e-commerce software. | More than 25 integrations with email marketing tools, analytics software, webinar apps, CRMs and social networks. |
| Zapier Integration | Supported. | Zapier integration available for Premium users. |
| Pricing | Monthly fee, starting from $19 per month for up to 500 subscribers. Free 30 day trial available. | Monthly fee, starting from $29 per month for the Basic plan. Free 30 day trial available. |
| Minimum Contract Term | No minimum contract. All plans are month to month with cancellation at any time. | No minimum contract. Plans start from one month. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | 30 day money-back guarantee. | Refunds available for users that cancel within 24 hours of purchase. |
| Support | Personalized support via email, phone and live chat, plus online knowledge base, free webinars and video tutorials. Live support available from 8AM-8PM ET Monday to Friday and 9AM-5PM ET Saturday and Sunday. | Personalized support via email, plus video tutorials and access to the Instapage online community. Live chat available for Professional and Premium customers. |
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