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Aweber vs Instapage Comparison: Which One Is Right For You?

SpecsAweberInstapage
Designed ForBloggers, business owners and email marketers in need of a reliable email marketing and marketing automation platform.Digital marketers in need of a powerful landing page tool for AdWords, Facebook Ads and other PPC platforms that integrates with email marketing and payment processing software.
Email Marketing Automation
ContactsUp to 500 contacts on basic $19/month plan. Plans available for up to 25,000 subscribers per month, with custom quotes available for higher volume senders.No email marketing features.
Email VolumeUnlimited emails on all plans.No email marketing features.
UsersNot provided on AWeber websiteNot provided on Instapage website
Email CoursesUnlimited autoresponder series on all plans.No email marketing features.
Automation RulesUnlimited automation features on all plans.No email marketing automation features.
Responsive Email TemplatesMore than 700 responsive, customizable email templates are included.No email marketing features.
Email Split TestingA/B email split testing is possible.Not provided on Instapage website
Lead ScoringNoneNo lead scoring.
SMS Marketing AutomationAutomated SMS and voice messaging is available via the Call Loop integration.Automated SMS is available via the Instapage Autopilot integration.
Direct Mail AutomationAWeber does not support direct mail automation.Automated direct mail is available via the Instapage Autopilot integration.
UI and UsabilitySimple but powerful UI designed for users with little or no technical expertise.Designed for marketers, with a WYSIWYG page editor that requires no HTML or CSS skills.
Automation Workflow BuilderSimple automation workflow builder with drag-and-drop user interface.No email marketing automation features.
Email Course BuilderCreating autoresponders and email newsletters is quick and simple. No email marketing features.
Forms & Landing Pages
Form BuilderWeb form builder with 700+ responsive templates, custom color and A/B testing.Powerful, user-friendly form builder lets you create forms with multiple fields, dropdown lists, digital asset delivery and other features in minutes.
Landing Page BuilderNo landing page editor, however AWeber does integrate with landing page software such as Instapage and Leadpages.WYSIWYG landing page editor with contextual element editing, more than 5,000 fonts, 33 million stock photos and graphics, custom CSS and more.
Landing Page TemplatesNo landing page templates.100+ fully customizable landing pages for lead generation, event registration, product sales and mobile app downloads.
WordPress PluginSeveral in-house and third party WordPress plugins for opt-in form creation.Instapage WordPress plugin lets you push Instapage landing pages to your WordPress website.
Integrations100+ integrations with contest, data and analytics, landing page, membership, SMS, support and e-commerce software.More than 25 integrations with email marketing tools, analytics software, webinar apps, CRMs and social networks.
Zapier IntegrationSupported.Zapier integration available for Premium users.
PricingMonthly fee, starting from $19 per month for up to 500 subscribers. Free 30 day trial available.Monthly fee, starting from $29 per month for the Basic plan. Free 30 day trial available.
Minimum Contract TermNo minimum contract. All plans are month to month with cancellation at any time.No minimum contract. Plans start from one month.
Joining/Training FeeNo joining fee.No joining fee.
Refund/Guarantee30 day money-back guarantee.Refunds available for users that cancel within 24 hours of purchase.
SupportPersonalized support via email, phone and live chat, plus online knowledge base, free webinars and video tutorials. Live support available from 8AM-8PM ET Monday to Friday and 9AM-5PM ET Saturday and Sunday.Personalized support via email, plus video tutorials and access to the Instapage online community. Live chat available for Professional and Premium customers.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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Affiliate Disclosure

GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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