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Aweber vs Salesforce Comparison: Which One Is Right For You?

SpecsAweberSalesforce
Designed ForBloggers, business owners and email marketers in need of a reliable email marketing and marketing automation platform.SMEs and enterprise customers in need of a powerful marketing automation platform that integrates with other Salesforce software.
Email Marketing Automation
ContactsUp to 500 contacts on basic $19/month plan. Plans available for up to 25,000 subscribers per month, with custom quotes available for higher volume senders.All plans support up to 10,000 contacts.
Email VolumeUnlimited emails on all plans.Unlimited emails on all plans.
UsersNot provided on AWeber websiteNot provided on Salesforce Pardot website
Email CoursesUnlimited autoresponder series on all plans.Unlimited autoresponder series on all plans.
Automation RulesUnlimited automation features on all plans.Up to 50 automation rules in Standard plan, 100 in Pro and 150 in Ultimate.
Responsive Email TemplatesMore than 700 responsive, customizable email templates are included.Responsive email templates and intuitive email builder.
Email Split TestingA/B email split testing is possible.Available on Pro and Ultimate plans only.
Lead ScoringNoneLead scoring based on user activity and engagement.
SMS Marketing AutomationAutomated SMS and voice messaging is available via the Call Loop integration.Automated SMS is available via the SMS Magic Interact integration.
Direct Mail AutomationAWeber does not support direct mail automation.Salesforce Pardot does not natively support direct mail automation. However, print marketing automation is available via the PrintSF integration.
UI and UsabilitySimple but powerful UI designed for users with little or no technical expertise.Salesforce Pardot is designed for enterprise users, and has a complicated but sensible interface that requires some getting used to.
Automation Workflow BuilderSimple automation workflow builder with drag-and-drop user interface.Automation workflow builder is built around a visual canvas, with events and time/behavioral triggers.
Email Course BuilderCreating autoresponders and email newsletters is quick and simple. Autoresponders are easy to create and configure.
Forms & Landing Pages
Form BuilderWeb form builder with 700+ responsive templates, custom color and A/B testing.Web-to-lead forms can be created, however there is no user-friendly form builder as in other marketing apps.
Landing Page BuilderNo landing page editor, however AWeber does integrate with landing page software such as Instapage and Leadpages.Landing page editor in Pardot allows for quick and simple landing page creation and customization.
Landing Page TemplatesNo landing page templates.Several pre-defined landing page templates are included in Pardot.
WordPress PluginSeveral in-house and third party WordPress plugins for opt-in form creation.Salesforce WordPress-to-lead plugin lets you automatically import CRM contacts from your WordPress website's contact form.
Integrations100+ integrations with contest, data and analytics, landing page, membership, SMS, support and e-commerce software.Hundreds of apps and integrations with HR software, marketing tools, accounting and finance platforms, administration apps and more.
Zapier IntegrationSupported.Supported.
PricingMonthly fee, starting from $19 per month for up to 500 subscribers. Free 30 day trial available.Monthly fee, from $1,000 per month for the Standard plan. Free personalized demo available.
Minimum Contract TermNo minimum contract. All plans are month to month with cancellation at any time.Annual contract.
Joining/Training FeeNo joining fee.No joining fee.
Refund/Guarantee30 day money-back guarantee.No refund after payment. Customers are required to pay the agreed upon amount for the duration of their contract.
SupportPersonalized support via email, phone and live chat, plus online knowledge base, free webinars and video tutorials. Live support available from 8AM-8PM ET Monday to Friday and 9AM-5PM ET Saturday and Sunday.Personalized support via email, as well as access to the Salesforce Pardot Client Learning Center. Phone support is available with Ultimate plan. Support is available 24 hours a day from Monday to Friday, ending at 8PM EST on Friday evening.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

View my recommendations for you in the sidebar below..

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Affiliate Disclosure

GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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