| Specs | Aweber | Salesforce |
|---|---|---|
| Designed For | Bloggers, business owners and email marketers in need of a reliable email marketing and marketing automation platform. | SMEs and enterprise customers in need of a powerful marketing automation platform that integrates with other Salesforce software. |
| Email Marketing Automation | ||
| Contacts | Up to 500 contacts on basic $19/month plan. Plans available for up to 25,000 subscribers per month, with custom quotes available for higher volume senders. | All plans support up to 10,000 contacts. |
| Email Volume | Unlimited emails on all plans. | Unlimited emails on all plans. |
| Users | Not provided on AWeber website | Not provided on Salesforce Pardot website |
| Email Courses | Unlimited autoresponder series on all plans. | Unlimited autoresponder series on all plans. |
| Automation Rules | Unlimited automation features on all plans. | Up to 50 automation rules in Standard plan, 100 in Pro and 150 in Ultimate. |
| Responsive Email Templates | More than 700 responsive, customizable email templates are included. | Responsive email templates and intuitive email builder. |
| Email Split Testing | A/B email split testing is possible. | Available on Pro and Ultimate plans only. |
| Lead Scoring | None | Lead scoring based on user activity and engagement. |
| SMS Marketing Automation | Automated SMS and voice messaging is available via the Call Loop integration. | Automated SMS is available via the SMS Magic Interact integration. |
| Direct Mail Automation | AWeber does not support direct mail automation. | Salesforce Pardot does not natively support direct mail automation. However, print marketing automation is available via the PrintSF integration. |
| UI and Usability | Simple but powerful UI designed for users with little or no technical expertise. | Salesforce Pardot is designed for enterprise users, and has a complicated but sensible interface that requires some getting used to. |
| Automation Workflow Builder | Simple automation workflow builder with drag-and-drop user interface. | Automation workflow builder is built around a visual canvas, with events and time/behavioral triggers. |
| Email Course Builder | Creating autoresponders and email newsletters is quick and simple. | Autoresponders are easy to create and configure. |
| Forms & Landing Pages | ||
| Form Builder | Web form builder with 700+ responsive templates, custom color and A/B testing. | Web-to-lead forms can be created, however there is no user-friendly form builder as in other marketing apps. |
| Landing Page Builder | No landing page editor, however AWeber does integrate with landing page software such as Instapage and Leadpages. | Landing page editor in Pardot allows for quick and simple landing page creation and customization. |
| Landing Page Templates | No landing page templates. | Several pre-defined landing page templates are included in Pardot. |
| WordPress Plugin | Several in-house and third party WordPress plugins for opt-in form creation. | Salesforce WordPress-to-lead plugin lets you automatically import CRM contacts from your WordPress website's contact form. |
| Integrations | 100+ integrations with contest, data and analytics, landing page, membership, SMS, support and e-commerce software. | Hundreds of apps and integrations with HR software, marketing tools, accounting and finance platforms, administration apps and more. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, starting from $19 per month for up to 500 subscribers. Free 30 day trial available. | Monthly fee, from $1,000 per month for the Standard plan. Free personalized demo available. |
| Minimum Contract Term | No minimum contract. All plans are month to month with cancellation at any time. | Annual contract. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | 30 day money-back guarantee. | No refund after payment. Customers are required to pay the agreed upon amount for the duration of their contract. |
| Support | Personalized support via email, phone and live chat, plus online knowledge base, free webinars and video tutorials. Live support available from 8AM-8PM ET Monday to Friday and 9AM-5PM ET Saturday and Sunday. | Personalized support via email, as well as access to the Salesforce Pardot Client Learning Center. Phone support is available with Ultimate plan. Support is available 24 hours a day from Monday to Friday, ending at 8PM EST on Friday evening. |
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