Best Landing Page Software

​

Why choosing OptimizePress over a free landing page creator, you may ask? Here are listed some of the reasons why OptimizePress may be the right offer for you.

Within the realm of landing page builder generators it is one of the cheapest options starting at 97$ and it’s capable to create powerful designs. It is the perfect match for online businesses who would like to have beautiful pages on their site but have a strict budget at the same time .

Moreover, if you opt for the Pro membership you will get access to a comprehensive library of landing page designs

OptimizePress is an interesting offer on the landing page maker market, and yet it has also some flaws. Its capabilities don’t match what some of its more expensive competitors offer, such as Thrive Themes, Leadpages and Clickfunnels. Its developers have a long way to go to be able to get to the same level of the other companies.

​

First of all, the landing page editor is a pixel-precise drag and drop tool, which is a must if you are serious about building landing pages that win customers ( cheap landing pages can’t do that ). You enter a working space where the editor takes the major part of your screen, as the space for toolbars and sidebars is minimized. 

Are you perhaps working on more than one page at the same time? No problem, thanks to carefully placed tabs you can jump from one page to the other without the need of abandoning your workflow. On the left you can find large and clear buttons.

You can access every element on the editor with a help window that will provide a quick access to a tutorial page, often with video. When it comes to user experience, Landingi offers a space that is clear and crisp without leaving behind important features.

As soon as you have finished a landing page you can jump on your dashboard and click preview from the settings. Unfortunately there is no preview button in the editor.

Going back to user experience, Landingi offers a highly intuitive interface that others don’t. You can see immediately which elements will be displayed above and below the fold, thanks to a fold line marker. There’s also the choice to highlight a color of your liking so you don’t have to make the same action over and over again. You will also find keyboard shortcuts and right click functionality for basic actions like duplicate and delete.

Even the best free landing page creator can provide you with templates for your page, but Landingi goes one step further by offering you templates for buttons and forms.

One of the main aspects when it comes to create landing pages is the need to implement A/B testing. Landingi gives you the freedom to choose the percentage of traffic to send to each variant. You will see after a certain time the winning landing page, or you can choose by yourself which one to pick.

If your site is built on WordPress, then Thrive is the plugin the suits best your needs, thanks to its features and competitive price.

When using Thrive Landing Pages editor a new tab will open up outside of the WordPress dashboard providing a large canvas to work in. A weakness that could be pointed out about Thrive is that the editor comes a with a column-based drag and drop function, not a pixel precise drag and drop feature, which usually performs better than the first.

This happens because you don’t have the ability to insert the element on the page exactly where you want them to be, they have to fit into a column. Anyway, this column-based drag and drop editor remains one of the best seen so far on the market. It also provides a slider that makes sizing images easier. When using the editor you are always aware where an element will find its place. On top of this, 

Thrive provides you with some handy alignment options. There is a useful Thrive feature to add a column by dragging an element to the side of a row. All these elements mixed together present a great user experience. Its use is highly intuitive, Thrive provides a big number of features, and using it never becomes daunting. If you think you need an extra help while handling Thrive you will find well made, easy to understand video tutorials that cover every aspect of the tool and a comprehensive knowledge base.

For your needs, ONTRApages will work wonders.

ONTRApages is a page-block builder and provides a well-designed interface. You can’t customize individual elements like headlines or image, but you can create your landing page by blocks or pre-designed, multi-element horizontal page sections. It is not a drag and drop editor, but is powered as a static builder with many features that help you personalize your creation.

Let’s go back to the block elements. You can build your landing page thanks to page blocks, that are an already designed collection of individual elements. Since you can’t customize the space you are given on the canvas, you have to manage 5 to 10 block sectors with which you are going to bring your landing page to life.

Even though this could be seen as a limitation, ONTRApages gives you access to a lot of differently styled template blocks for every section. From a user point of view, the best part of working with ONTRApages is the possibility to scroll through different page block options on the page in the editor. A quick example: if you want to insert a testimonial on your page, you can go through ONTRApage templates and choose the most appropriate one; then, you insert it on a block section. You can also click right to see the next testimonial block style and keep sifting through the options until you find the best one.

​

What about returning customers? A well optimized landing page may trigger your visitors to engage more with your brand and increase your revenue at the same time. They may be convinced to make a purchase thanks only to that single landing page.

So, without further ado, let’s see which is the best landing page software for ecommerce. Kickoff Labs sets itself as one of the best landing page builder for ecommerce.

First of all, it comes with two editors. The first one is a static editor, its templates do not offer much room for customization. You have a limited choice regarding text, images, background, colors and forms. It’s good to know that almost 90% of Kickoff’s templates (50+) are for the static editor.

Besides the static editor, Kickoff has launched a new editor, which is still in beta, but features many more option than the previous one. This editor blends the functionality of a page block editor and a column-based drag and drop editor. You can move on your canvas pre-designed page blocks and at the same time you can edit these blocks within a certain limit. Right now, Kickoff offers 9 templates for its new editor.

When working with the new editor, you will have more space to move, drag and drop the elements on the canvas, as it employs a minimalist design. To provide an even better user experience, this second editor is very intuitive to use. You have to play around with page blocks to create the landing page you wanted, and they offer many professionally-designed page blocks to add to your page. It’s important to underline that you can’t add sections wherever you want though. On the other hand, you can choose the preferred size for your elements, and this is a feature not common among Kickoff’s competitors.

Since it is still in beta, the editor may freeze from time to time. Keep in mind to save and reload your project often.

While talking about the features it’s important to note that Kickoff labs provides a vast choise of lead capture tools including advanced options like exit intent pop ups and welcome mats. They may not be used at the start of your project, but this landing page software also offers a countdown timer, custom favicon, privacy statement templates and contests.

What if you are running a marketing campaign and you need to split test your page? A/B Testing as well as Facebook and WordPress publishing is available in the premium plans. Another detail that sets apart Kickoff Labs from the competition is the feature they call “Viral Boost”. Basically it is a system in which visitors turned into leads receive a personal referral tracking link to share on social media. Contests are also another feature that makes Kickoff Labs suitable for an ecommerce sites. Contests, reward tracking and leaderboards for referrals are all part of the contest module.

What about design? Kickoff Labs provides its templates, its editor and interface with a beautiful design.

Even though you can’t personalize or add custom fonts, you will find tons of Google fonts already present in the system.

Besides a traditional library full of templates, you will find also an incon library, image library and image color overlay tool to help users maximize the design of their templates. The design employed by Kickoff Labs does really stand out.