| Specs | ClickFunnels | Drip |
|---|---|---|
| Designed For | Marketers and product/course developers in need of a complete sales and marketing funnel system. | Bloggers and SaaS/product owners seeking a user-friendly, lightweight marketing automation system. |
| Email Marketing Automation | ||
| Contacts | Unlimited contacts on all plans. | Plans starting from 100 contacts. |
| Email Volume | Unlimited emails on all plans. | Unlimited emails on all plans. |
| Users | Not provided on ClickFunnels website | Not provided on Drip website |
| Email Courses | Unlimited autoresponder series in $297/month plan. | Unlimited autoresponders on all plans. |
| Automation Rules | Unlimited automation funnels in $297/month plan. | Unlimited automation rules on all plans. |
| Responsive Email Templates | Email templates are responsive and customizable. | Liquid templating system with custom email templates. |
| Email Split Testing | Not provided on ClickFunnels website | A/B split testing for subject lines, send times and sender names. |
| Lead Scoring | Available in Etison Suite. | Lead scoring based on website/email engagement. |
| SMS Marketing Automation | Automated SMS is available via the ClickFunnels Twilio integration. | Drip does not support SMS marketing automation. However, subscription via SMS is available using the Textiful integration. |
| Direct Mail Automation | ClickFunnels does not support direct mail automation. | Drip does not support direct mail automation. |
| UI and Usability | Designed for marketers and "non-techy" users, with a simple and logical user interface. | Designed for bloggers and SaaS/product owners, with an extremely lightweight and user-friendly interface. |
| Automation Workflow Builder | Actionetics allows you to set up automation workflows based on purchasing behavior and other user filters. | User-friendly visual workflow builder with easily understandable yes/no logic and six different automation flow steps. |
| Email Course Builder | Emails use simple formatting and can be organized into a sequence from a clean, straightforward UI. | Three ways to send targeted emails: in a drip campaign, as a broadcast, or as a one-off event-based email. |
| Forms & Landing Pages | ||
| Form Builder | No embeddable forms, but landing page editor can be used to create simple opt-in pages. | Built-in form editor with four different opt-in form styles: widget, embedded, exit triggered and hosted. |
| Landing Page Builder | Visual landing page editor with WYSIWYG interface and support for custom CSS. | No landing page builder, although integrations are available for LeadPages and Instapage. |
| Landing Page Templates | Six pre-built "funnel-in-a-box" templates for lead capture and other stages of a sales funnel. | No landing page templates included. |
| WordPress Plugin | User-friendly WordPress plugin lets you import ClickFunnels funnel pages to your WordPress website and even use a ClickFunnels page as your homepage. | Email Marketing by Drip WordPress plugin makes adding opt-in forms to your WordPress website a one-click process. |
| Integrations | More than 20 integrations with auto-responders, shopping cart software and more. | Dozens of integrations for software such as Instapage, LeadPages, Stripe, Zapier, PayPal, Shopify, Wistia and more. |
| Zapier Integration | Supported | Supported. |
| Pricing | Monthly fee, starting from $97 per month for up to 20,000 contacts. Free 14 day trial available. | Monthly fee, starting from $1 per month for up to 100 subscribers. Three week free trial available. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | No minimum contract. Plans start from one month. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | 30-day refund policy, with refund available via email. | Drip guarantees that its software will help you grow your list and improve conversions. If not, you can request a refund for your most recent payment. |
| Support | Personalized support via email and chat, as well as the detailed ClickFunnels support resources. | Personalized support via email. |
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