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ClickFunnels vs Drip Comparison: Which One Is Right For You?

SpecsClickFunnelsDrip
Designed ForMarketers and product/course developers in need of a complete sales and marketing funnel system.Bloggers and SaaS/product owners seeking a user-friendly, lightweight marketing automation system.
Email Marketing Automation
ContactsUnlimited contacts on all plans.Plans starting from 100 contacts.
Email VolumeUnlimited emails on all plans.Unlimited emails on all plans.
UsersNot provided on ClickFunnels websiteNot provided on Drip website
Email CoursesUnlimited autoresponder series in $297/month plan.Unlimited autoresponders on all plans.
Automation RulesUnlimited automation funnels in $297/month plan.Unlimited automation rules on all plans.
Responsive Email TemplatesEmail templates are responsive and customizable.Liquid templating system with custom email templates.
Email Split TestingNot provided on ClickFunnels websiteA/B split testing for subject lines, send times and sender names.
Lead ScoringAvailable in Etison Suite.Lead scoring based on website/email engagement.
SMS Marketing AutomationAutomated SMS is available via the ClickFunnels Twilio integration.Drip does not support SMS marketing automation. However, subscription via SMS is available using the Textiful integration.
Direct Mail AutomationClickFunnels does not support direct mail automation.Drip does not support direct mail automation.
UI and UsabilityDesigned for marketers and "non-techy" users, with a simple and logical user interface.Designed for bloggers and SaaS/product owners, with an extremely lightweight and user-friendly interface.
Automation Workflow BuilderActionetics allows you to set up automation workflows based on purchasing behavior and other user filters.User-friendly visual workflow builder with easily understandable yes/no logic and six different automation flow steps.
Email Course BuilderEmails use simple formatting and can be organized into a sequence from a clean, straightforward UI.Three ways to send targeted emails: in a drip campaign, as a broadcast, or as a one-off event-based email.
Forms & Landing Pages
Form BuilderNo embeddable forms, but landing page editor can be used to create simple opt-in pages.Built-in form editor with four different opt-in form styles: widget, embedded, exit triggered and hosted.
Landing Page BuilderVisual landing page editor with WYSIWYG interface and support for custom CSS.No landing page builder, although integrations are available for LeadPages and Instapage.
Landing Page TemplatesSix pre-built "funnel-in-a-box" templates for lead capture and other stages of a sales funnel.No landing page templates included.
WordPress PluginUser-friendly WordPress plugin lets you import ClickFunnels funnel pages to your WordPress website and even use a ClickFunnels page as your homepage.Email Marketing by Drip WordPress plugin makes adding opt-in forms to your WordPress website a one-click process.
IntegrationsMore than 20 integrations with auto-responders, shopping cart software and more.Dozens of integrations for software such as Instapage, LeadPages, Stripe, Zapier, PayPal, Shopify, Wistia and more.
Zapier IntegrationSupportedSupported.
PricingMonthly fee, starting from $97 per month for up to 20,000 contacts. Free 14 day trial available.Monthly fee, starting from $1 per month for up to 100 subscribers. Three week free trial available.
Minimum Contract TermNo minimum contract. Plans start from one month.No minimum contract. Plans start from one month.
Joining/Training FeeNo joining fee.No joining fee.
Refund/Guarantee30-day refund policy, with refund available via email.Drip guarantees that its software will help you grow your list and improve conversions. If not, you can request a refund for your most recent payment.
SupportPersonalized support via email and chat, as well as the detailed ClickFunnels support resources.Personalized support via email.

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Primary Sidebar

Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

View my recommendations for you in the sidebar below..

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Affiliate Disclosure

GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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