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Who is mailchimp For?
Best for e-commerce owners or the marketing department of a larger business
Who is clickfunnels For?
Best for marketers and product/course developers and beginners
| Specs | ClickFunnels | MailChimp |
|---|---|---|
| Designed For | Marketers and product/course developers in need of a complete sales and marketing funnel system. | Bloggers and small business owners in need of a simple, user friendly email marketing platform. Marketers seeking a free email marketing platform. |
| Email Marketing Automation | View Product | View Product |
| Contacts | Unlimited contacts on all plans. | Up to 2,000 subscribers on free plan. Custom plans available for up to millions of subscribers. |
| Email Volume | Unlimited emails on all plans. | Up to 12,000 emails per month on free plan. Paid plans offer unlimited emails. |
| Users | Not provided on ClickFunnels website | Additional users with custom permissions can be added to all MailChimp accounts. |
| Email Courses | Unlimited autoresponder series in $297/month plan. | Unlimited autoresponder series on all plans except free plan. |
| Automation Rules | Unlimited automation funnels in $297/month plan. | Unlimited autoresponder series on all plans. |
| Responsive Email Templates | Email templates are responsive and customizable. | Pre-build responsive email templates are included, as well as an email designer tool. |
| Email Split Testing | Not provided on ClickFunnels website | A/B email split testing is available, with up to three variables per test. |
| Lead Scoring | Available in Etison Suite. | Lead scoring and segmentation using "Goal" -- MailChimp's behavioral tracking script. |
| SMS Marketing Automation | Automated SMS is available via the ClickFunnels Twilio integration. | MailChimp supports SMS marketing automation via the Text Marketer integration. |
| Direct Mail Automation | ClickFunnels does not support direct mail automation. | MailChimp does not natively support direct mail automation. However, a MailChimp & Direct Mail Zapier integration is available. |
| UI and Usability | Designed for marketers and "non-techy" users, with a simple and logical user interface. | Clean, user-friendly interface designed for people without coding or technical knowledge. |
| Automation Workflow Builder | Actionetics allows you to set up automation workflows based on purchasing behavior and other user filters. | Easy-to-use automation workflow builder with pre-built automations and a variety of preset automation workflows. |
| Email Course Builder | Emails use simple formatting and can be organized into a sequence from a clean, straightforward UI. | Email autoresponder courses are easy to create, schedule and configure. |
| Forms & Landing Pages | View Product | View Product |
| Form Builder | No embeddable forms, but landing page editor can be used to create simple opt-in pages. | Form builder with custom buttons, images, drop-down boxes, and more. Embedded and pop-up forms can be created. |
| Landing Page Builder | Visual landing page editor with WYSIWYG interface and support for custom CSS. | MailChimp does not have a landing page builder. However, it integrates with Instapage, Leadpages and other landing page tools. |
| Landing Page Templates | Six pre-built "funnel-in-a-box" templates for lead capture and other stages of a sales funnel. | No landing pages included with MailChimp. |
| WordPress Plugin | User-friendly WordPress plugin lets you import ClickFunnels funnel pages to your WordPress website and even use a ClickFunnels page as your homepage. | MailChimp for WordPress lets you add great looking opt-in forms to your WordPress website in just a few clicks. |
| Integrations | More than 20 integrations with auto-responders, shopping cart software and more. | More than 700 integrations with landing page, analytics, CRM and payment processing software. |
| Zapier Integration | Supported | Supported. |
| Pricing | Monthly fee, starting from $97 per month for up to 20,000 contacts. Free 14 day trial available. | Free for under 2,000 subscribers. Paid plans start from $10 per month. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | No minimum contract. Plans start from one month. Pay-as-you-go email credits are also available. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | 30-day refund policy, with refund available via email. | MailChimp will refund a prorated portion of your monthly prepayment or reimburse you for unused Email Credits if your account is closed without cause. |
| Support | Personalized support via email and chat, as well as the detailed ClickFunnels support resources. | Personalized support via email, as well as online support resources. |
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