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ClickFunnels vs MailChimp Comparison: Which One Is Right For You?

Find your software in 30 seconds or less

Who is mailchimp For?

Best for e-commerce owners or the marketing department of a larger business

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  • Plans start FREE
  • Built-In Split Testing Included
  • 7 Landing Page Integrations Included
  • No Set up Fee
  • Refund is not guaranteed
  • No Landing Page Builder Included

Who is clickfunnels For?

  • ​14 days Free Trial
  • Built-In Split Testing Included
  • Landing Page Builder Included
  • No Set-up Fee
  • 30-Day Money-Back Guarantee
  • No Landing Page Integrations

Best for marketers and product/course developers and beginners

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SpecsClickFunnelsMailChimp
Designed ForMarketers and product/course developers in need of a complete sales and marketing funnel system.Bloggers and small business owners in need of a simple, user friendly email marketing platform. Marketers seeking a free email marketing platform.
Email Marketing AutomationView Product View Product
ContactsUnlimited contacts on all plans.Up to 2,000 subscribers on free plan. Custom plans available for up to millions of subscribers.
Email VolumeUnlimited emails on all plans.Up to 12,000 emails per month on free plan. Paid plans offer unlimited emails.
UsersNot provided on ClickFunnels websiteAdditional users with custom permissions can be added to all MailChimp accounts.
Email CoursesUnlimited autoresponder series in $297/month plan.Unlimited autoresponder series on all plans except free plan.
Automation RulesUnlimited automation funnels in $297/month plan.Unlimited autoresponder series on all plans.
Responsive Email TemplatesEmail templates are responsive and customizable.Pre-build responsive email templates are included, as well as an email designer tool.
Email Split TestingNot provided on ClickFunnels websiteA/B email split testing is available, with up to three variables per test.
Lead ScoringAvailable in Etison Suite.Lead scoring and segmentation using "Goal" -- MailChimp's behavioral tracking script.
SMS Marketing AutomationAutomated SMS is available via the ClickFunnels Twilio integration.MailChimp supports SMS marketing automation via the Text Marketer integration.
Direct Mail AutomationClickFunnels does not support direct mail automation.MailChimp does not natively support direct mail automation. However, a MailChimp & Direct Mail Zapier integration is available.
UI and UsabilityDesigned for marketers and "non-techy" users, with a simple and logical user interface.Clean, user-friendly interface designed for people without coding or technical knowledge.
Automation Workflow BuilderActionetics allows you to set up automation workflows based on purchasing behavior and other user filters.Easy-to-use automation workflow builder with pre-built automations and a variety of preset automation workflows.
Email Course BuilderEmails use simple formatting and can be organized into a sequence from a clean, straightforward UI.Email autoresponder courses are easy to create, schedule and configure.
Forms & Landing PagesView Product View Product
Form BuilderNo embeddable forms, but landing page editor can be used to create simple opt-in pages.Form builder with custom buttons, images, drop-down boxes, and more. Embedded and pop-up forms can be created.
Landing Page BuilderVisual landing page editor with WYSIWYG interface and support for custom CSS.MailChimp does not have a landing page builder. However, it integrates with Instapage, Leadpages and other landing page tools.
Landing Page TemplatesSix pre-built "funnel-in-a-box" templates for lead capture and other stages of a sales funnel.No landing pages included with MailChimp.
WordPress PluginUser-friendly WordPress plugin lets you import ClickFunnels funnel pages to your WordPress website and even use a ClickFunnels page as your homepage.MailChimp for WordPress lets you add great looking opt-in forms to your WordPress website in just a few clicks.
IntegrationsMore than 20 integrations with auto-responders, shopping cart software and more.More than 700 integrations with landing page, analytics, CRM and payment processing software.
Zapier IntegrationSupportedSupported.
PricingMonthly fee, starting from $97 per month for up to 20,000 contacts. Free 14 day trial available.Free for under 2,000 subscribers. Paid plans start from $10 per month.
Minimum Contract TermNo minimum contract. Plans start from one month.No minimum contract. Plans start from one month. Pay-as-you-go email credits are also available.
Joining/Training FeeNo joining fee.No joining fee.
Refund/Guarantee30-day refund policy, with refund available via email.MailChimp will refund a prorated portion of your monthly prepayment or reimburse you for unused Email Credits if your account is closed without cause.
SupportPersonalized support via email and chat, as well as the detailed ClickFunnels support resources.Personalized support via email, as well as online support resources.

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Primary Sidebar

Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

View my recommendations for you in the sidebar below..

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Affiliate Disclosure

GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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