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ClickFunnels vs Salesforce Comparison: Which One Is Right For You?

SpecsClickFunnelsSalesforce
Designed ForMarketers and product/course developers in need of a complete sales and marketing funnel system.SMEs and enterprise customers in need of a powerful marketing automation platform that integrates with other Salesforce software.
Email Marketing Automation
ContactsUnlimited contacts on all plans.All plans support up to 10,000 contacts.
Email VolumeUnlimited emails on all plans.Unlimited emails on all plans.
UsersNot provided on ClickFunnels websiteNot provided on Salesforce Pardot website
Email CoursesUnlimited autoresponder series in $297/month plan.Unlimited autoresponder series on all plans.
Automation RulesUnlimited automation funnels in $297/month plan.Up to 50 automation rules in Standard plan, 100 in Pro and 150 in Ultimate.
Responsive Email TemplatesEmail templates are responsive and customizable.Responsive email templates and intuitive email builder.
Email Split TestingNot provided on ClickFunnels websiteAvailable on Pro and Ultimate plans only.
Lead ScoringAvailable in Etison Suite.Lead scoring based on user activity and engagement.
SMS Marketing AutomationAutomated SMS is available via the ClickFunnels Twilio integration.Automated SMS is available via the SMS Magic Interact integration.
Direct Mail AutomationClickFunnels does not support direct mail automation.Salesforce Pardot does not natively support direct mail automation. However, print marketing automation is available via the PrintSF integration.
UI and UsabilityDesigned for marketers and "non-techy" users, with a simple and logical user interface.Salesforce Pardot is designed for enterprise users, and has a complicated but sensible interface that requires some getting used to.
Automation Workflow BuilderActionetics allows you to set up automation workflows based on purchasing behavior and other user filters.Automation workflow builder is built around a visual canvas, with events and time/behavioral triggers.
Email Course BuilderEmails use simple formatting and can be organized into a sequence from a clean, straightforward UI.Autoresponders are easy to create and configure.
Forms & Landing Pages
Form BuilderNo embeddable forms, but landing page editor can be used to create simple opt-in pages.Web-to-lead forms can be created, however there is no user-friendly form builder as in other marketing apps.
Landing Page BuilderVisual landing page editor with WYSIWYG interface and support for custom CSS.Landing page editor in Pardot allows for quick and simple landing page creation and customization.
Landing Page TemplatesSix pre-built "funnel-in-a-box" templates for lead capture and other stages of a sales funnel.Several pre-defined landing page templates are included in Pardot.
WordPress PluginUser-friendly WordPress plugin lets you import ClickFunnels funnel pages to your WordPress website and even use a ClickFunnels page as your homepage.Salesforce WordPress-to-lead plugin lets you automatically import CRM contacts from your WordPress website's contact form.
IntegrationsMore than 20 integrations with auto-responders, shopping cart software and more.Hundreds of apps and integrations with HR software, marketing tools, accounting and finance platforms, administration apps and more.
Zapier IntegrationSupportedSupported.
PricingMonthly fee, starting from $97 per month for up to 20,000 contacts. Free 14 day trial available.Monthly fee, from $1,000 per month for the Standard plan. Free personalized demo available.
Minimum Contract TermNo minimum contract. Plans start from one month.Annual contract.
Joining/Training FeeNo joining fee.No joining fee.
Refund/Guarantee30-day refund policy, with refund available via email.No refund after payment. Customers are required to pay the agreed upon amount for the duration of their contract.
SupportPersonalized support via email and chat, as well as the detailed ClickFunnels support resources.Personalized support via email, as well as access to the Salesforce Pardot Client Learning Center. Phone support is available with Ultimate plan. Support is available 24 hours a day from Monday to Friday, ending at 8PM EST on Friday evening.

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Primary Sidebar

Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

View my recommendations for you in the sidebar below..

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Affiliate Disclosure

GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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