| Specs | ClickFunnels | Wishpond |
|---|---|---|
| Designed For | Marketers and product/course developers in need of a complete sales and marketing funnel system. | SMEs and marketers in need of an all-in-one landing page, email marketing and marketing automation platform. |
| Email Marketing Automation | ||
| Contacts | Unlimited contacts on all plans. | Up to 1,000 leads (contacts) on $44 per month Basic plan. Plans available for 2,500 and 10,000 leads, as well as custom plans with support for up to one million leads. |
| Email Volume | Unlimited emails on all plans. | Not provided on Wishpond website (I assume it's unlimited as no limit is mentioned) |
| Users | Not provided on ClickFunnels website | One account on Basic plan. Pro plan supports up to five users, with unlimited users on Growth plan. |
| Email Courses | Unlimited autoresponder series in $297/month plan. | Unlimited email autoresponders on all plans. |
| Automation Rules | Unlimited automation funnels in $297/month plan. | Unlimited automation workflows on all plans. |
| Responsive Email Templates | Email templates are responsive and customizable. | Not provided on Wishpond website |
| Email Split Testing | Not provided on ClickFunnels website | Not provided on Wishpond website |
| Lead Scoring | Available in Etison Suite. | Lead scoring based on activity and personal information. |
| SMS Marketing Automation | Automated SMS is available via the ClickFunnels Twilio integration. | Wishpond does not support SMS marketing automation. However, integrations are available for SMS by Zapier and Octopush SMS. |
| Direct Mail Automation | ClickFunnels does not support direct mail automation. | Wishpond does not support direct mail automation. However, a Direct Mail Zapier integration is available. |
| UI and Usability | Designed for marketers and "non-techy" users, with a simple and logical user interface. | Designed for marketers and SME users, with a clean interface and user-friendly features. |
| Automation Workflow Builder | Actionetics allows you to set up automation workflows based on purchasing behavior and other user filters. | Automation workflows can be created with emails triggered after a time interval or based on user behavior such as visiting a specific page. Lead scoring is available based on user activity. |
| Email Course Builder | Emails use simple formatting and can be organized into a sequence from a clean, straightforward UI. | Drip email campaigns are easy to set up, with specific intervals and/or send dates for spacing emails. |
| Forms & Landing Pages | ||
| Form Builder | No embeddable forms, but landing page editor can be used to create simple opt-in pages. | Drag and drop form builder with a large variety of pre-built form templates. |
| Landing Page Builder | Visual landing page editor with WYSIWYG interface and support for custom CSS. | Drag and drop responsive landing page builder with simple controls for color, size, corner radius, opacity and other options. |
| Landing Page Templates | Six pre-built "funnel-in-a-box" templates for lead capture and other stages of a sales funnel. | More than 100 responsive landing page templates for lead capture, eBook download, webinar registration and more. |
| WordPress Plugin | User-friendly WordPress plugin lets you import ClickFunnels funnel pages to your WordPress website and even use a ClickFunnels page as your homepage. | Two WordPress plugins: Landing Page Builder and Wishpond Social Contests. |
| Integrations | More than 20 integrations with auto-responders, shopping cart software and more. | More than 40 integrations with CRM tools, webinar apps and email marketing platforms. |
| Zapier Integration | Supported | Supported. |
| Pricing | Monthly fee, starting from $97 per month for up to 20,000 contacts. Free 14 day trial available. | Monthly fee, starting from $44 per month for up to 1,000 leads. 14 day free trial available. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | No minimum contract. Plans start from one month. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | 30-day refund policy, with refund available via email. | Full and partial refunds available on annual plans in certain circumstances. |
| Support | Personalized support via email and chat, as well as the detailed ClickFunnels support resources. | Personalized support via email, with user guides and case studies available in Wishpond Academy. |
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