| Specs | Constant Contact | Convertkit |
|---|---|---|
| Designed For | Bloggers, business owners and email marketers in need of a user-friendly email marketing and marketing automation system. | Bloggers, content marketers and small businesses with an online presence. |
| Email Marketing Automation | ||
| Contacts | Plans start from 500 contacts, with pricing available on request for users with lists of 100,000+ contacts. | Up to 1,000 contacts on the most affordable plan. Plans available for up to 9,000 contacts. |
| Email Volume | Unlimited emails on all plans. | Unlimited emails on all plans. |
| Users | Up to three users on Lite plan, 25 users on Small Business and unlimited users on Enterprise plan. | Not provided on ConvertKit website |
| Email Courses | Unlimited autoresponder series on all plans. | Unlimited email courses on all plans. |
| Automation Rules | Unlimited automation funnels on all plans. | Unlimited automation rules on all plans. |
| Responsive Email Templates | A huge selection of responsive email templates are included, with a free design customization service for Plus and Enterprise level customers. | Email templates are responsive and customizable. |
| Email Split Testing | A/B email split testing is possible. | Not provided on ConvertKit website |
| Lead Scoring | Dynamic, customized lead scoring. | None. |
| SMS Marketing Automation | Automated SMS and subscription via SMS are available. | ConvertKit does not support SMS automation. |
| Direct Mail Automation | ActiveCampaign does not support direct mail automation, although integration with direct mail tools is possible using Zapier. | ConvertKit does not support direct mail automation. |
| UI and Usability | Designed for non-technical users, with a clean UI and simple email/automation interface. | Designed for bloggers and "non-techy" users, with an intuitive and simple user interface. |
| Automation Workflow Builder | Automation workflow builder uses simple yes/no conditions and rules that users with no programmming experience can understand. | Creating automation rules is quick and easy, even for new users with no experience. |
| Email Course Builder | Drag-and-drop email builder with data-driven segmentation and useful campaign insights. | Emails can be dragged and dropped into a course from a simple, user-friendly UI. |
| Forms & Landing Pages | ||
| Form Builder | Form builder with inline, floating box, modal pop-up and floating bar display modes. | Opt-in form builder lets you create responsive forms with incentives for opting in. |
| Landing Page Builder | No landing page builder, although integrations are available for software like Instapage and LeadPages. | Visual landing page editor with color, pattern and custom CSS options. |
| Landing Page Templates | No landing page templates, although templates are available for third-party software. | Three lightweight, simple landing pages are available to customize. |
| WordPress Plugin | ActiveCampaign WordPress plugin lets you add contact forms to pages, posts and sidebars and add tracking to your WordPress website. | Simple WordPress plugin lets you add call to action forms to posts and pages. |
| Integrations | More than 150 apps and integrations, ranging from scheduling tools to landing page software. | Over 30 integrations with landing page software, eCommerce tools, membership website platforms and more. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, starting from $9 per month for up to 500 contacts. Pricing available on request for high-volume email marketers. Free 14 day trial available. | Monthly fee, starting from $29 per month for 1,000 subscribers. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | No minimum contract. Plans start from one month. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | No full or partial refunds. | 30-day refund policy, with refund available via email. |
| Support | Personalized support via phone, email and chat, as well as video walkthroughs, user community and one-on-one training. | Personalized email support and concierge service for new users. |
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