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ConstantContact vs Drip Comparison: Which One Is Right For You?

SpecsConstant ContactDrip
Designed ForBloggers, business owners and email marketers in need of a user-friendly email marketing and marketing automation system.Bloggers and SaaS/product owners seeking a user-friendly, lightweight marketing automation system.
Email Marketing Automation
ContactsPlans start from 500 contacts, with pricing available on request for users with lists of 100,000+ contacts.Plans starting from 100 contacts.
Email VolumeUnlimited emails on all plans.Unlimited emails on all plans.
UsersUp to three users on Lite plan, 25 users on Small Business and unlimited users on Enterprise plan.Not provided on Drip website
Email CoursesUnlimited autoresponder series on all plans.Unlimited autoresponders on all plans.
Automation RulesUnlimited automation funnels on all plans.Unlimited automation rules on all plans.
Responsive Email TemplatesA huge selection of responsive email templates are included, with a free design customization service for Plus and Enterprise level customers.Liquid templating system with custom email templates.
Email Split TestingA/B email split testing is possible.A/B split testing for subject lines, send times and sender names.
Lead ScoringDynamic, customized lead scoring.Lead scoring based on website/email engagement.
SMS Marketing AutomationAutomated SMS and subscription via SMS are available.Drip does not support SMS marketing automation. However, subscription via SMS is available using the Textiful integration.
Direct Mail AutomationActiveCampaign does not support direct mail automation, although integration with direct mail tools is possible using Zapier.Drip does not support direct mail automation.
UI and UsabilityDesigned for non-technical users, with a clean UI and simple email/automation interface.Designed for bloggers and SaaS/product owners, with an extremely lightweight and user-friendly interface.
Automation Workflow BuilderAutomation workflow builder uses simple yes/no conditions and rules that users with no programmming experience can understand.User-friendly visual workflow builder with easily understandable yes/no logic and six different automation flow steps.
Email Course BuilderDrag-and-drop email builder with data-driven segmentation and useful campaign insights.Three ways to send targeted emails: in a drip campaign, as a broadcast, or as a one-off event-based email.
Forms & Landing Pages
Form BuilderForm builder with inline, floating box, modal pop-up and floating bar display modes.Built-in form editor with four different opt-in form styles: widget, embedded, exit triggered and hosted.
Landing Page BuilderNo landing page builder, although integrations are available for software like Instapage and LeadPages.No landing page builder, although integrations are available for LeadPages and Instapage.
Landing Page TemplatesNo landing page templates, although templates are available for third-party software.No landing page templates included.
WordPress PluginActiveCampaign WordPress plugin lets you add contact forms to pages, posts and sidebars and add tracking to your WordPress website.Email Marketing by Drip WordPress plugin makes adding opt-in forms to your WordPress website a one-click process.
IntegrationsMore than 150 apps and integrations, ranging from scheduling tools to landing page software.Dozens of integrations for software such as Instapage, LeadPages, Stripe, Zapier, PayPal, Shopify, Wistia and more.
Zapier IntegrationSupported.Supported.
PricingMonthly fee, starting from $9 per month for up to 500 contacts. Pricing available on request for high-volume email marketers. Free 14 day trial available.Monthly fee, starting from $1 per month for up to 100 subscribers. Three week free trial available.
Minimum Contract TermNo minimum contract. Plans start from one month.No minimum contract. Plans start from one month.
Joining/Training FeeNo joining fee.No joining fee.
Refund/GuaranteeNo full or partial refunds.Drip guarantees that its software will help you grow your list and improve conversions. If not, you can request a refund for your most recent payment.
SupportPersonalized support via phone, email and chat, as well as video walkthroughs, user community and one-on-one training.Personalized support via email.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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Affiliate Disclosure

GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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