| Specs | Constant Contact | Drip |
|---|---|---|
| Designed For | Bloggers, business owners and email marketers in need of a user-friendly email marketing and marketing automation system. | Bloggers and SaaS/product owners seeking a user-friendly, lightweight marketing automation system. |
| Email Marketing Automation | ||
| Contacts | Plans start from 500 contacts, with pricing available on request for users with lists of 100,000+ contacts. | Plans starting from 100 contacts. |
| Email Volume | Unlimited emails on all plans. | Unlimited emails on all plans. |
| Users | Up to three users on Lite plan, 25 users on Small Business and unlimited users on Enterprise plan. | Not provided on Drip website |
| Email Courses | Unlimited autoresponder series on all plans. | Unlimited autoresponders on all plans. |
| Automation Rules | Unlimited automation funnels on all plans. | Unlimited automation rules on all plans. |
| Responsive Email Templates | A huge selection of responsive email templates are included, with a free design customization service for Plus and Enterprise level customers. | Liquid templating system with custom email templates. |
| Email Split Testing | A/B email split testing is possible. | A/B split testing for subject lines, send times and sender names. |
| Lead Scoring | Dynamic, customized lead scoring. | Lead scoring based on website/email engagement. |
| SMS Marketing Automation | Automated SMS and subscription via SMS are available. | Drip does not support SMS marketing automation. However, subscription via SMS is available using the Textiful integration. |
| Direct Mail Automation | ActiveCampaign does not support direct mail automation, although integration with direct mail tools is possible using Zapier. | Drip does not support direct mail automation. |
| UI and Usability | Designed for non-technical users, with a clean UI and simple email/automation interface. | Designed for bloggers and SaaS/product owners, with an extremely lightweight and user-friendly interface. |
| Automation Workflow Builder | Automation workflow builder uses simple yes/no conditions and rules that users with no programmming experience can understand. | User-friendly visual workflow builder with easily understandable yes/no logic and six different automation flow steps. |
| Email Course Builder | Drag-and-drop email builder with data-driven segmentation and useful campaign insights. | Three ways to send targeted emails: in a drip campaign, as a broadcast, or as a one-off event-based email. |
| Forms & Landing Pages | ||
| Form Builder | Form builder with inline, floating box, modal pop-up and floating bar display modes. | Built-in form editor with four different opt-in form styles: widget, embedded, exit triggered and hosted. |
| Landing Page Builder | No landing page builder, although integrations are available for software like Instapage and LeadPages. | No landing page builder, although integrations are available for LeadPages and Instapage. |
| Landing Page Templates | No landing page templates, although templates are available for third-party software. | No landing page templates included. |
| WordPress Plugin | ActiveCampaign WordPress plugin lets you add contact forms to pages, posts and sidebars and add tracking to your WordPress website. | Email Marketing by Drip WordPress plugin makes adding opt-in forms to your WordPress website a one-click process. |
| Integrations | More than 150 apps and integrations, ranging from scheduling tools to landing page software. | Dozens of integrations for software such as Instapage, LeadPages, Stripe, Zapier, PayPal, Shopify, Wistia and more. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, starting from $9 per month for up to 500 contacts. Pricing available on request for high-volume email marketers. Free 14 day trial available. | Monthly fee, starting from $1 per month for up to 100 subscribers. Three week free trial available. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | No minimum contract. Plans start from one month. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | No full or partial refunds. | Drip guarantees that its software will help you grow your list and improve conversions. If not, you can request a refund for your most recent payment. |
| Support | Personalized support via phone, email and chat, as well as video walkthroughs, user community and one-on-one training. | Personalized support via email. |
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