|Bloggers, business owners and email marketers in need of a user-friendly email marketing and marketing automation system.
|Small and medium-sized businesses in need of a complete CRM and marketing automation platform.
|Email Marketing Automation
|Plans start from 500 contacts, with pricing available on request for users with lists of 100,000+ contacts.
|1,000 contacts on Starter plan. Plans available for 3,000, 5,000, 7,500 and 10,000+ contacts.
|Unlimited emails on all plans.
|Unlimited emails on all plans.
|Up to three users on Lite plan, 25 users on Small Business and unlimited users on Enterprise plan.
|Unlimited users on all plans.
|Unlimited autoresponder series on all plans.
|Unlimited email courses on all plans.
|Unlimited automation funnels on all plans.
|Unlimited automation rules on all plans.
|Responsive Email Templates
|A huge selection of responsive email templates are included, with a free design customization service for Plus and Enterprise level customers.
|Responsive email templates and EasyBuilder email layout builder.
|Email Split Testing
|A/B email split testing is possible.
|A/B split testing for emails available.
|Dynamic, customized lead scoring.
|Lead scoring based on contact and activity data.
|SMS Marketing Automation
|Automated SMS and subscription via SMS are available.
|GreenRope supports automated SMS and MMS marketing.
|Direct Mail Automation
|ActiveCampaign does not support direct mail automation, although integration with direct mail tools is possible using Zapier.
|GreenRope does not support direct mail automation.
|UI and Usability
|Designed for non-technical users, with a clean UI and simple email/automation interface.
|Designed for marketers, with a simple, albeit somewhat dated user interface.
|Automation Workflow Builder
|Automation workflow builder uses simple yes/no conditions and rules that users with no programmming experience can understand.
|Automation workflows are easy to build, with a visualization tool to view your marketing automation process.
|Email Course Builder
|Drag-and-drop email builder with data-driven segmentation and useful campaign insights.
|Drag and drop email builder, with tagging, group management and simple email course interface.
|Forms & Landing Pages
|Form builder with inline, floating box, modal pop-up and floating bar display modes.
|Embeddable forms with custom CSS support.
|Landing Page Builder
|No landing page builder, although integrations are available for software like Instapage and LeadPages.
|Complete responsive website builder with support for online stores, information websites and more.
|Landing Page Templates
|No landing page templates, although templates are available for third-party software.
|160 customizable website and landing page templates available.
|ActiveCampaign WordPress plugin lets you add contact forms to pages, posts and sidebars and add tracking to your WordPress website.
|GreenRope Analytics Plugin available.
|More than 150 apps and integrations, ranging from scheduling tools to landing page software.
|12 integrations with Salesforce, WordPress, QuickBooks, Evernote and other software.
|Monthly fee, starting from $9 per month for up to 500 contacts. Pricing available on request for high-volume email marketers. Free 14 day trial available.
|Monthly fee, starting from $149 per month for up to 1,000 contacts. Free 14 day trial available on request.
|Minimum Contract Term
|No minimum contract. Plans start from one month.
|Cancellation requires 30 days advance notice.
|No joining fee.
|Mandatory account setup fee. $399 Standard Account Setup and $499 Premium Account Setup available.
|No full or partial refunds.
|Unused payments refunded upon cancellation.
|Personalized support via phone, email and chat, as well as video walkthroughs, user community and one-on-one training.
|Online FAQs, guides and webinars, as well as personalized email and phone support. Design and marketing consulting services available from $90 per hour. Phone and live chat available 24/7.