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ConstantContact vs Hatchbuck Comparison: Which One Is Right For You?

SpecsConstant ContactHatchbuck
Designed ForBloggers, business owners and email marketers in need of a user-friendly email marketing and marketing automation system.Sales professionals and marketers seeking an all-in-one CRM and marketing automation platform.
Email Marketing Automation
ContactsPlans start from 500 contacts, with pricing available on request for users with lists of 100,000+ contacts.Up to 750 contacts on $59 per month Solo plan. Plans available for 1,500, 5,000, 15,000 and 15,000+ contacts.
Email VolumeUnlimited emails on all plans.Unlimited emails on all plans.
UsersUp to three users on Lite plan, 25 users on Small Business and unlimited users on Enterprise plan.One user on Solo plan. Plans available for two, five and unlimited users.
Email CoursesUnlimited autoresponder series on all plans.Unlimited autoresponder series on all plans.
Automation RulesUnlimited automation funnels on all plans.Unlimited automation workflows on all plans.
Responsive Email TemplatesA huge selection of responsive email templates are included, with a free design customization service for Plus and Enterprise level customers.Large library of responsive email templates included.
Email Split TestingA/B email split testing is possible.Not provided on Hatchbuck website
Lead ScoringDynamic, customized lead scoring.Lead scoring and tagging based on website tracking and activity.
SMS Marketing AutomationAutomated SMS and subscription via SMS are available.Hatchbuck does not support SMS marketing automation. However, SMS is available using the SMS by Zapier, Mobit and SMS Factor Zapier integrations.
Direct Mail AutomationActiveCampaign does not support direct mail automation, although integration with direct mail tools is possible using Zapier.Hatchbuck does not support direct mail automation. However, direct mail is available using the Direct Mail & Hatchbuck Zapier integration.
UI and UsabilityDesigned for non-technical users, with a clean UI and simple email/automation interface.A simple, intuitive UI designed with sales and marketing professionals and non-technical users in mind.
Automation Workflow BuilderAutomation workflow builder uses simple yes/no conditions and rules that users with no programmming experience can understand.Automated marketing workflows are easy to create, with options to automatically tag leads as "hot" when they exhibit buying behavior.
Email Course BuilderDrag-and-drop email builder with data-driven segmentation and useful campaign insights.Email courses are created as drip campaigns, with specific send intervals from the date a contact subscribed.
Forms & Landing Pages
Form BuilderForm builder with inline, floating box, modal pop-up and floating bar display modes.Easy to use opt-in form builder with custom contact fields and font, color and width options.
Landing Page BuilderNo landing page builder, although integrations are available for software like Instapage and LeadPages.No landing page builder, although Hatchbuck forms can be integrated into Instapage and LeadPages landing pages.
Landing Page TemplatesNo landing page templates, although templates are available for third-party software.No landing page templates.
WordPress PluginActiveCampaign WordPress plugin lets you add contact forms to pages, posts and sidebars and add tracking to your WordPress website.Hatchbuck for WordPress plugin makes it easy to add forms to sidebars, posts, pages and elsehwere on your WordPress website.
IntegrationsMore than 150 apps and integrations, ranging from scheduling tools to landing page software.More than 26 integrations with e-commerce tools, payment processors, and accounting and sales apps.
Zapier IntegrationSupported.Supported.
PricingMonthly fee, starting from $9 per month for up to 500 contacts. Pricing available on request for high-volume email marketers. Free 14 day trial available.Monthly fee, starting from $59 per month for up to 750 contacts. Free live demo available.
Minimum Contract TermNo minimum contract. Plans start from one month.No minimum contract. Plans start from one month.
Joining/Training FeeNo joining fee.No joining fee. Quick Start Program is included free with membership.
Refund/GuaranteeNo full or partial refunds.No refunds available for unused time following cancellation.
SupportPersonalized support via phone, email and chat, as well as video walkthroughs, user community and one-on-one training.Personalized support via email, plus online videos, webinars and help resources.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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Affiliate Disclosure

GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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