| Specs | Constant Contact | Hatchbuck |
|---|---|---|
| Designed For | Bloggers, business owners and email marketers in need of a user-friendly email marketing and marketing automation system. | Sales professionals and marketers seeking an all-in-one CRM and marketing automation platform. |
| Email Marketing Automation | ||
| Contacts | Plans start from 500 contacts, with pricing available on request for users with lists of 100,000+ contacts. | Up to 750 contacts on $59 per month Solo plan. Plans available for 1,500, 5,000, 15,000 and 15,000+ contacts. |
| Email Volume | Unlimited emails on all plans. | Unlimited emails on all plans. |
| Users | Up to three users on Lite plan, 25 users on Small Business and unlimited users on Enterprise plan. | One user on Solo plan. Plans available for two, five and unlimited users. |
| Email Courses | Unlimited autoresponder series on all plans. | Unlimited autoresponder series on all plans. |
| Automation Rules | Unlimited automation funnels on all plans. | Unlimited automation workflows on all plans. |
| Responsive Email Templates | A huge selection of responsive email templates are included, with a free design customization service for Plus and Enterprise level customers. | Large library of responsive email templates included. |
| Email Split Testing | A/B email split testing is possible. | Not provided on Hatchbuck website |
| Lead Scoring | Dynamic, customized lead scoring. | Lead scoring and tagging based on website tracking and activity. |
| SMS Marketing Automation | Automated SMS and subscription via SMS are available. | Hatchbuck does not support SMS marketing automation. However, SMS is available using the SMS by Zapier, Mobit and SMS Factor Zapier integrations. |
| Direct Mail Automation | ActiveCampaign does not support direct mail automation, although integration with direct mail tools is possible using Zapier. | Hatchbuck does not support direct mail automation. However, direct mail is available using the Direct Mail & Hatchbuck Zapier integration. |
| UI and Usability | Designed for non-technical users, with a clean UI and simple email/automation interface. | A simple, intuitive UI designed with sales and marketing professionals and non-technical users in mind. |
| Automation Workflow Builder | Automation workflow builder uses simple yes/no conditions and rules that users with no programmming experience can understand. | Automated marketing workflows are easy to create, with options to automatically tag leads as "hot" when they exhibit buying behavior. |
| Email Course Builder | Drag-and-drop email builder with data-driven segmentation and useful campaign insights. | Email courses are created as drip campaigns, with specific send intervals from the date a contact subscribed. |
| Forms & Landing Pages | ||
| Form Builder | Form builder with inline, floating box, modal pop-up and floating bar display modes. | Easy to use opt-in form builder with custom contact fields and font, color and width options. |
| Landing Page Builder | No landing page builder, although integrations are available for software like Instapage and LeadPages. | No landing page builder, although Hatchbuck forms can be integrated into Instapage and LeadPages landing pages. |
| Landing Page Templates | No landing page templates, although templates are available for third-party software. | No landing page templates. |
| WordPress Plugin | ActiveCampaign WordPress plugin lets you add contact forms to pages, posts and sidebars and add tracking to your WordPress website. | Hatchbuck for WordPress plugin makes it easy to add forms to sidebars, posts, pages and elsehwere on your WordPress website. |
| Integrations | More than 150 apps and integrations, ranging from scheduling tools to landing page software. | More than 26 integrations with e-commerce tools, payment processors, and accounting and sales apps. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, starting from $9 per month for up to 500 contacts. Pricing available on request for high-volume email marketers. Free 14 day trial available. | Monthly fee, starting from $59 per month for up to 750 contacts. Free live demo available. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | No minimum contract. Plans start from one month. |
| Joining/Training Fee | No joining fee. | No joining fee. Quick Start Program is included free with membership. |
| Refund/Guarantee | No full or partial refunds. | No refunds available for unused time following cancellation. |
| Support | Personalized support via phone, email and chat, as well as video walkthroughs, user community and one-on-one training. | Personalized support via email, plus online videos, webinars and help resources. |
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