| Specs | Constant Contact | Infusionsoft |
|---|---|---|
| Designed For | Bloggers, business owners and email marketers in need of a user-friendly email marketing and marketing automation system. | Small and medium-sized businesses with an established sales and marketing process and revenue of $100,000 or more. |
| Email Marketing Automation | ||
| Contacts | Plans start from 500 contacts, with pricing available on request for users with lists of 100,000+ contacts. | Up to 2,500 contacts on the most affordable plan. Plans available for up to 20,000 contacts. |
| Email Volume | Unlimited emails on all plans. | Up to 12,500 emails on the most affordable plan. Plans available for up to 100,000 emails per month. |
| Users | Up to three users on Lite plan, 25 users on Small Business and unlimited users on Enterprise plan. | Three users on the most affordable plan. Support for 10 users on the $599/mo Team plan. |
| Email Courses | Unlimited autoresponder series on all plans. | Unlimited marketing automation courses on all plans. |
| Automation Rules | Unlimited automation funnels on all plans. | Unlimited automation rules on all plans. |
| Responsive Email Templates | A huge selection of responsive email templates are included, with a free design customization service for Plus and Enterprise level customers. | Email templates are responsive and customizable. Drag and drop email builder provided. |
| Email Split Testing | A/B email split testing is possible. | No built-in split testing feature, however split testing is possible using A/B audience tags. |
| Lead Scoring | Dynamic, customized lead scoring. | Lead scoring based on tags and user behavior. |
| SMS Marketing Automation | Automated SMS and subscription via SMS are available. | SMS marketing automation is available through integrations such as Fix Your Funnel SMS. |
| Direct Mail Automation | ActiveCampaign does not support direct mail automation, although integration with direct mail tools is possible using Zapier. | Direct mail automation is available through integrations such as DirectMailManager and Click2Mail. |
| UI and Usability | Designed for non-technical users, with a clean UI and simple email/automation interface. | Designed for experienced marketers, with a steeper learning curve than some other email marketing automation tools. |
| Automation Workflow Builder | Automation workflow builder uses simple yes/no conditions and rules that users with no programmming experience can understand. | Automation workflows can be configured based on user behavior, such as purchases, webpage visits and other events. |
| Email Course Builder | Drag-and-drop email builder with data-driven segmentation and useful campaign insights. | Email courses are managed in the Infusionsoft Campaign Builder, which has a simple drag-and-drop UI. |
| Forms & Landing Pages | ||
| Form Builder | Form builder with inline, floating box, modal pop-up and floating bar display modes. | Opt-in form builder lets you create responsive forms with hidden fields, captchas and more. |
| Landing Page Builder | No landing page builder, although integrations are available for software like Instapage and LeadPages. | User-friendly visual landing page editor with support for custom CSS. |
| Landing Page Templates | No landing page templates, although templates are available for third-party software. | Several landing page templates included, with third-party landing page tools available. |
| WordPress Plugin | ActiveCampaign WordPress plugin lets you add contact forms to pages, posts and sidebars and add tracking to your WordPress website. | No official WordPress plugin, however third-party WordPress plugins are available for some integrations. |
| Integrations | More than 150 apps and integrations, ranging from scheduling tools to landing page software. | Hundreds of integrations available from the Infusionsoft Marketplace. |
| Zapier Integration | Supported. | Zapier integration available for $20 per month. |
| Pricing | Monthly fee, starting from $9 per month for up to 500 contacts. Pricing available on request for high-volume email marketers. Free 14 day trial available. | Monthly fee, starting from $199 per month for up to 2,500 contacts. Full-featured edition available from $379 per month. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | Annual contract, billed monthly. Cancellation is possible up to 10 days before the next billing period. |
| Joining/Training Fee | No joining fee. | Compulsory Kickstart training and initiation package, priced from $699 to $1,699. |
| Refund/Guarantee | No full or partial refunds. | All subscription and Kickstart fees are nonrefundable. |
| Support | Personalized support via phone, email and chat, as well as video walkthroughs, user community and one-on-one training. | Personalized email, phone and live chat support. Live chat available 24/7. Phone support available from Monday to Friday, 6AM to 5PM Arizona time. |
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