| Specs | Constant Contact | Leadpages |
|---|---|---|
| Designed For | Bloggers, business owners and email marketers in need of a user-friendly email marketing and marketing automation system. | Digital marketers in need of a powerful landing page tool for AdWords, Facebook Ads and other PPC platforms with analytics, payment processing and email marketing integrations. |
| Email Marketing Automation | ||
| Contacts | Plans start from 500 contacts, with pricing available on request for users with lists of 100,000+ contacts. | No email marketing features. |
| Email Volume | Unlimited emails on all plans. | No email marketing features. |
| Users | Up to three users on Lite plan, 25 users on Small Business and unlimited users on Enterprise plan. | Not provided on Leadpages website |
| Email Courses | Unlimited autoresponder series on all plans. | No email marketing features. |
| Automation Rules | Unlimited automation funnels on all plans. | No email marketing automation features. |
| Responsive Email Templates | A huge selection of responsive email templates are included, with a free design customization service for Plus and Enterprise level customers. | No email marketing features. |
| Email Split Testing | A/B email split testing is possible. | Not provided on Leadpages website |
| Lead Scoring | Dynamic, customized lead scoring. | No lead scoring. |
| SMS Marketing Automation | Automated SMS and subscription via SMS are available. | Leadpages does not support direct mail automation, although you can collect leads via SMS using LeadDigits. |
| Direct Mail Automation | ActiveCampaign does not support direct mail automation, although integration with direct mail tools is possible using Zapier. | Leadpages does not support direct mail automation. |
| UI and Usability | Designed for non-technical users, with a clean UI and simple email/automation interface. | Designed for marketers, with a UI and landing page builder that non-designers can quickly master. |
| Automation Workflow Builder | Automation workflow builder uses simple yes/no conditions and rules that users with no programmming experience can understand. | No email marketing automation features. |
| Email Course Builder | Drag-and-drop email builder with data-driven segmentation and useful campaign insights. | No email marketing features. |
| Forms & Landing Pages | ||
| Form Builder | Form builder with inline, floating box, modal pop-up and floating bar display modes. | LeadBoxes editor with custom color, text, spacing and CSS options. |
| Landing Page Builder | No landing page builder, although integrations are available for software like Instapage and LeadPages. | One of the most powerful landing page builders available today, with a drag-and-drop interface that makes creating and customizing your landing page quick and easy. |
| Landing Page Templates | No landing page templates, although templates are available for third-party software. | Hundreds of free and premium templates available in the Leadpages Marketplace. |
| WordPress Plugin | ActiveCampaign WordPress plugin lets you add contact forms to pages, posts and sidebars and add tracking to your WordPress website. | Leadpages WordPress Connector makes adding landing pages to WordPress a quick and simple process. |
| Integrations | More than 150 apps and integrations, ranging from scheduling tools to landing page software. | More than 40 integrations with analytics software, email marketing platforms, CMSes, payment processors and marketing automation tools. |
| Zapier Integration | Supported. | No Zapier integration. |
| Pricing | Monthly fee, starting from $9 per month for up to 500 contacts. Pricing available on request for high-volume email marketers. Free 14 day trial available. | Monthly fee, starting from $25 per month for the Standard plan. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | No minimum contract. Plans start from one month. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | No full or partial refunds. | All plans come with a 30 day money-back guarantee. |
| Support | Personalized support via phone, email and chat, as well as video walkthroughs, user community and one-on-one training. | Personalized support via email plus online guides and support resources. Live chat available for Pro and Advanced members. Phone support available for Advanced members only. |
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