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ConstantContact vs MailChimp Comparison: Which One Is Right For You?

SpecsConstant ContactMailChimp
Designed ForBloggers, business owners and email marketers in need of a user-friendly email marketing and marketing automation system.Bloggers and small business owners in need of a simple, user friendly email marketing platform. Marketers seeking a free email marketing platform.
Email Marketing Automation
ContactsPlans start from 500 contacts, with pricing available on request for users with lists of 100,000+ contacts.Up to 2,000 subscribers on free plan. Custom plans available for up to millions of subscribers.
Email VolumeUnlimited emails on all plans.Up to 12,000 emails per month on free plan. Paid plans offer unlimited emails.
UsersUp to three users on Lite plan, 25 users on Small Business and unlimited users on Enterprise plan.Additional users with custom permissions can be added to all MailChimp accounts.
Email CoursesUnlimited autoresponder series on all plans.Unlimited autoresponder series on all plans except free plan.
Automation RulesUnlimited automation funnels on all plans.Unlimited autoresponder series on all plans.
Responsive Email TemplatesA huge selection of responsive email templates are included, with a free design customization service for Plus and Enterprise level customers.Pre-build responsive email templates are included, as well as an email designer tool.
Email Split TestingA/B email split testing is possible.A/B email split testing is available, with up to three variables per test.
Lead ScoringDynamic, customized lead scoring.Lead scoring and segmentation using "Goal" -- MailChimp's behavioral tracking script.
SMS Marketing AutomationAutomated SMS and subscription via SMS are available.MailChimp supports SMS marketing automation via the Text Marketer integration.
Direct Mail AutomationActiveCampaign does not support direct mail automation, although integration with direct mail tools is possible using Zapier.MailChimp does not natively support direct mail automation. However, a MailChimp & Direct Mail Zapier integration is available.
UI and UsabilityDesigned for non-technical users, with a clean UI and simple email/automation interface.Clean, user-friendly interface designed for people without coding or technical knowledge.
Automation Workflow BuilderAutomation workflow builder uses simple yes/no conditions and rules that users with no programmming experience can understand.Easy-to-use automation workflow builder with pre-built automations and a variety of preset automation workflows.
Email Course BuilderDrag-and-drop email builder with data-driven segmentation and useful campaign insights.Email autoresponder courses are easy to create, schedule and configure.
Forms & Landing Pages
Form BuilderForm builder with inline, floating box, modal pop-up and floating bar display modes.Form builder with custom buttons, images, drop-down boxes, and more. Embedded and pop-up forms can be created.
Landing Page BuilderNo landing page builder, although integrations are available for software like Instapage and LeadPages.MailChimp does not have a landing page builder. However, it integrates with Instapage, Leadpages and other landing page tools.
Landing Page TemplatesNo landing page templates, although templates are available for third-party software.No landing pages included with MailChimp.
WordPress PluginActiveCampaign WordPress plugin lets you add contact forms to pages, posts and sidebars and add tracking to your WordPress website.MailChimp for WordPress lets you add great looking opt-in forms to your WordPress website in just a few clicks.
IntegrationsMore than 150 apps and integrations, ranging from scheduling tools to landing page software.More than 700 integrations with landing page, analytics, CRM and payment processing software.
Zapier IntegrationSupported.Supported.
PricingMonthly fee, starting from $9 per month for up to 500 contacts. Pricing available on request for high-volume email marketers. Free 14 day trial available.Free for under 2,000 subscribers. Paid plans start from $10 per month.
Minimum Contract TermNo minimum contract. Plans start from one month.No minimum contract. Plans start from one month. Pay-as-you-go email credits are also available.
Joining/Training FeeNo joining fee.No joining fee.
Refund/GuaranteeNo full or partial refunds.MailChimp will refund a prorated portion of your monthly prepayment or reimburse you for unused Email Credits if your account is closed without cause.
SupportPersonalized support via phone, email and chat, as well as video walkthroughs, user community and one-on-one training.Personalized support via email, as well as online support resources.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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