| Specs | Contactually | Drip |
|---|---|---|
| Designed For | Real estate and sales professionals in need of a combined CRM and sales platform. | Bloggers and SaaS/product owners seeking a user-friendly, lightweight marketing automation system. |
| Email Marketing Automation | ||
| Contacts | Unlimited email contacts on all plans. | Plans starting from 100 contacts. |
| Email Volume | Up to 50 emails per day on Basic plan, or 300 per day on Professional plan. | Unlimited emails on all plans. |
| Users | Additional users can be added from $29 per month, depending on plan. | Not provided on Drip website |
| Email Courses | Simple automated email courses can be created using Programs. | Unlimited autoresponders on all plans. |
| Automation Rules | Sales automation using Programs. | Unlimited automation rules on all plans. |
| Responsive Email Templates | Text-based email. | Liquid templating system with custom email templates. |
| Email Split Testing | Not provided. | A/B split testing for subject lines, send times and sender names. |
| Lead Scoring | Relationship Point Average (RPA) score system. | Lead scoring based on website/email engagement. |
| SMS Marketing Automation | Native SMS automation is not included, however, Contactually integrates with SMS by Zapier. | Drip does not support SMS marketing automation. However, subscription via SMS is available using the Textiful integration. |
| Direct Mail Automation | Native direct mail automation is not included, however, Contactually integrates with Direct Mail using Zapier. | Drip does not support direct mail automation. |
| UI and Usability | Designed for sales professionals, with an intuitive and user-friendly UI. | Designed for bloggers and SaaS/product owners, with an extremely lightweight and user-friendly interface. |
| Automation Workflow Builder | Automation workflows are created in Programs, which uses a simple trigger-based system. | User-friendly visual workflow builder with easily understandable yes/no logic and six different automation flow steps. |
| Email Course Builder | Simple ScaleMail interface makes sending personalized emails from Contactually quick and easy. | Three ways to send targeted emails: in a drip campaign, as a broadcast, or as a one-off event-based email. |
| Forms & Landing Pages | ||
| Form Builder | No embeddable forms. | Built-in form editor with four different opt-in form styles: widget, embedded, exit triggered and hosted. |
| Landing Page Builder | No landing page builder. | No landing page builder, although integrations are available for LeadPages and Instapage. |
| Landing Page Templates | No landing page templates. | No landing page templates included. |
| WordPress Plugin | No WordPress plugin. | Email Marketing by Drip WordPress plugin makes adding opt-in forms to your WordPress website a one-click process. |
| Integrations | More than 23 integrations with real estate, messaging, phone and productivity software. | Dozens of integrations for software such as Instapage, LeadPages, Stripe, Zapier, PayPal, Shopify, Wistia and more. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, starting from $29 per user per month. Free 14 day trial available. | Monthly fee, starting from $1 per month for up to 100 subscribers. Three week free trial available. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | No minimum contract. Plans start from one month. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | No refunds after cancellation. | Drip guarantees that its software will help you grow your list and improve conversions. If not, you can request a refund for your most recent payment. |
| Support | Personalized support via email, as well as Contactually Academy help and training resources. | Personalized support via email. |
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