| Specs | Contactually | Hatchbuck |
|---|---|---|
| Designed For | Real estate and sales professionals in need of a combined CRM and sales platform. | Sales professionals and marketers seeking an all-in-one CRM and marketing automation platform. |
| Email Marketing Automation | ||
| Contacts | Unlimited email contacts on all plans. | Up to 750 contacts on $59 per month Solo plan. Plans available for 1,500, 5,000, 15,000 and 15,000+ contacts. |
| Email Volume | Up to 50 emails per day on Basic plan, or 300 per day on Professional plan. | Unlimited emails on all plans. |
| Users | Additional users can be added from $29 per month, depending on plan. | One user on Solo plan. Plans available for two, five and unlimited users. |
| Email Courses | Simple automated email courses can be created using Programs. | Unlimited autoresponder series on all plans. |
| Automation Rules | Sales automation using Programs. | Unlimited automation workflows on all plans. |
| Responsive Email Templates | Text-based email. | Large library of responsive email templates included. |
| Email Split Testing | Not provided. | Not provided on Hatchbuck website |
| Lead Scoring | Relationship Point Average (RPA) score system. | Lead scoring and tagging based on website tracking and activity. |
| SMS Marketing Automation | Native SMS automation is not included, however, Contactually integrates with SMS by Zapier. | Hatchbuck does not support SMS marketing automation. However, SMS is available using the SMS by Zapier, Mobit and SMS Factor Zapier integrations. |
| Direct Mail Automation | Native direct mail automation is not included, however, Contactually integrates with Direct Mail using Zapier. | Hatchbuck does not support direct mail automation. However, direct mail is available using the Direct Mail & Hatchbuck Zapier integration. |
| UI and Usability | Designed for sales professionals, with an intuitive and user-friendly UI. | A simple, intuitive UI designed with sales and marketing professionals and non-technical users in mind. |
| Automation Workflow Builder | Automation workflows are created in Programs, which uses a simple trigger-based system. | Automated marketing workflows are easy to create, with options to automatically tag leads as "hot" when they exhibit buying behavior. |
| Email Course Builder | Simple ScaleMail interface makes sending personalized emails from Contactually quick and easy. | Email courses are created as drip campaigns, with specific send intervals from the date a contact subscribed. |
| Forms & Landing Pages | ||
| Form Builder | No embeddable forms. | Easy to use opt-in form builder with custom contact fields and font, color and width options. |
| Landing Page Builder | No landing page builder. | No landing page builder, although Hatchbuck forms can be integrated into Instapage and LeadPages landing pages. |
| Landing Page Templates | No landing page templates. | No landing page templates. |
| WordPress Plugin | No WordPress plugin. | Hatchbuck for WordPress plugin makes it easy to add forms to sidebars, posts, pages and elsehwere on your WordPress website. |
| Integrations | More than 23 integrations with real estate, messaging, phone and productivity software. | More than 26 integrations with e-commerce tools, payment processors, and accounting and sales apps. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, starting from $29 per user per month. Free 14 day trial available. | Monthly fee, starting from $59 per month for up to 750 contacts. Free live demo available. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | No minimum contract. Plans start from one month. |
| Joining/Training Fee | No joining fee. | No joining fee. Quick Start Program is included free with membership. |
| Refund/Guarantee | No refunds after cancellation. | No refunds available for unused time following cancellation. |
| Support | Personalized support via email, as well as Contactually Academy help and training resources. | Personalized support via email, plus online videos, webinars and help resources. |
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