| Specs | Contactually | HubSpot |
|---|---|---|
| Designed For | Real estate and sales professionals in need of a combined CRM and sales platform. | Marketers that need an all-in-one marketing platform for blogging, SEO, social media, email marketing and marketing automation. Since HubSpot Marketing integrates with other HubSpot tools, it's a good choice if your business already uses HubSpot CRM or Sales. |
| Email Marketing Automation | ||
| Contacts | Unlimited email contacts on all plans. | Up to 100 contacts on Basic plan, with additional contacts available for $100/month per 1,000. |
| Email Volume | Up to 50 emails per day on Basic plan, or 300 per day on Professional plan. | Email volume capped at 10x contact tier limit on all plans (eg. 1,000 emails per 100 contacts). |
| Users | Additional users can be added from $29 per month, depending on plan. | User roles available on Pro and Enterprise plans. |
| Email Courses | Simple automated email courses can be created using Programs. | Email autoresponders are only available on Pro and Enterprise plans. |
| Automation Rules | Sales automation using Programs. | Marketing automation is only available on Pro and Enterprise plans. Event-based automation triggers are an Enterprise-only feature. |
| Responsive Email Templates | Text-based email. | Hundreds of pre-existing responsive templates available in the HubSpot Marketplace. |
| Email Split Testing | Not provided. | A/B email split testing is only available for Enterprise customers. |
| Lead Scoring | Relationship Point Average (RPA) score system. | Lead scoring based on customizable scoring criteria. |
| SMS Marketing Automation | Native SMS automation is not included, however, Contactually integrates with SMS by Zapier. | HubSpot does not natively support SMS automation. However, a HubSpot & SMS by Zapier integration is available. |
| Direct Mail Automation | Native direct mail automation is not included, however, Contactually integrates with Direct Mail using Zapier. | HubSpot does not natively support direct mail automation. However, providers such as ZenDirect and Thankster integrate with HubSpot. |
| UI and Usability | Designed for sales professionals, with an intuitive and user-friendly UI. | HubSpot Marketing has a clean and simple UI that's easy to learn in just a few hours. |
| Automation Workflow Builder | Automation workflows are created in Programs, which uses a simple trigger-based system. | Automation workflows are created using simple action templates and logic, such as if/then branches and rules such as "send an email on X." |
| Email Course Builder | Simple ScaleMail interface makes sending personalized emails from Contactually quick and easy. | HubSpot doesn't include a separate email course builder, but autoresponder courses can easily be created using simple automation rules. |
| Forms & Landing Pages | ||
| Form Builder | No embeddable forms. | Dynamic opt-in lead generation forms with one-click embedding. |
| Landing Page Builder | No landing page builder. | WYSIWYG landing page editor with simple UI and a variety of customization options. |
| Landing Page Templates | No landing page templates. | More than 68 free and paid landing page template packs available from the HubSpot Marketplace. |
| WordPress Plugin | No WordPress plugin. | HubSpot WordPress plugin makes integrating HubSpot with your WordPress website quick and simple. |
| Integrations | More than 23 integrations with real estate, messaging, phone and productivity software. | More than 50 integrations with event, helpdesk, remarketing, CRM, accounting and landing page software. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, starting from $29 per user per month. Free 14 day trial available. | Monthly fee, starting from $200 per month for HubSpot Marketing's Basic plan. Free 30 day trial available. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | One year. |
| Joining/Training Fee | No joining fee. | Mandatory $600 to $5,000 onboarding fee. |
| Refund/Guarantee | No refunds after cancellation. | No refunds are available for early cancellations. |
| Support | Personalized support via email, as well as Contactually Academy help and training resources. | Personalized support via email, as well as HubSpot training videos and online support resources. 1-800 number available for urgent, same-day support. |
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