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Contactually vs HubSpot Comparison: Which One Is Right For You?

SpecsContactuallyHubSpot
Designed ForReal estate and sales professionals in need of a combined CRM and sales platform.Marketers that need an all-in-one marketing platform for blogging, SEO, social media, email marketing and marketing automation. Since HubSpot Marketing integrates with other HubSpot tools, it's a good choice if your business already uses HubSpot CRM or Sales.
Email Marketing Automation
ContactsUnlimited email contacts on all plans.Up to 100 contacts on Basic plan, with additional contacts available for $100/month per 1,000.
Email VolumeUp to 50 emails per day on Basic plan, or 300 per day on Professional plan.Email volume capped at 10x contact tier limit on all plans (eg. 1,000 emails per 100 contacts).
UsersAdditional users can be added from $29 per month, depending on plan.User roles available on Pro and Enterprise plans.
Email CoursesSimple automated email courses can be created using Programs. Email autoresponders are only available on Pro and Enterprise plans.
Automation RulesSales automation using Programs.Marketing automation is only available on Pro and Enterprise plans. Event-based automation triggers are an Enterprise-only feature.
Responsive Email TemplatesText-based email.Hundreds of pre-existing responsive templates available in the HubSpot Marketplace.
Email Split TestingNot provided.A/B email split testing is only available for Enterprise customers.
Lead ScoringRelationship Point Average (RPA) score system.Lead scoring based on customizable scoring criteria.
SMS Marketing AutomationNative SMS automation is not included, however, Contactually integrates with SMS by Zapier.HubSpot does not natively support SMS automation. However, a HubSpot & SMS by Zapier integration is available.
Direct Mail AutomationNative direct mail automation is not included, however, Contactually integrates with Direct Mail using Zapier.HubSpot does not natively support direct mail automation. However, providers such as ZenDirect and Thankster integrate with HubSpot.
UI and UsabilityDesigned for sales professionals, with an intuitive and user-friendly UI.HubSpot Marketing has a clean and simple UI that's easy to learn in just a few hours.
Automation Workflow BuilderAutomation workflows are created in Programs, which uses a simple trigger-based system.Automation workflows are created using simple action templates and logic, such as if/then branches and rules such as "send an email on X."
Email Course BuilderSimple ScaleMail interface makes sending personalized emails from Contactually quick and easy.HubSpot doesn't include a separate email course builder, but autoresponder courses can easily be created using simple automation rules.
Forms & Landing Pages
Form BuilderNo embeddable forms.Dynamic opt-in lead generation forms with one-click embedding.
Landing Page BuilderNo landing page builder.WYSIWYG landing page editor with simple UI and a variety of customization options.
Landing Page TemplatesNo landing page templates.More than 68 free and paid landing page template packs available from the HubSpot Marketplace.
WordPress PluginNo WordPress plugin.HubSpot WordPress plugin makes integrating HubSpot with your WordPress website quick and simple.
IntegrationsMore than 23 integrations with real estate, messaging, phone and productivity software.More than 50 integrations with event, helpdesk, remarketing, CRM, accounting and landing page software.
Zapier IntegrationSupported.Supported.
PricingMonthly fee, starting from $29 per user per month. Free 14 day trial available.Monthly fee, starting from $200 per month for HubSpot Marketing's Basic plan. Free 30 day trial available.
Minimum Contract TermNo minimum contract. Plans start from one month.One year.
Joining/Training FeeNo joining fee.Mandatory $600 to $5,000 onboarding fee.
Refund/GuaranteeNo refunds after cancellation.No refunds are available for early cancellations.
SupportPersonalized support via email, as well as Contactually Academy help and training resources.Personalized support via email, as well as HubSpot training videos and online support resources. 1-800 number available for urgent, same-day support.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

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