| Specs | Contactually | Infusionsoft |
|---|---|---|
| Designed For | Real estate and sales professionals in need of a combined CRM and sales platform. | Small and medium-sized businesses with an established sales and marketing process and revenue of $100,000 or more. |
| Email Marketing Automation | ||
| Contacts | Unlimited email contacts on all plans. | Up to 2,500 contacts on the most affordable plan. Plans available for up to 20,000 contacts. |
| Email Volume | Up to 50 emails per day on Basic plan, or 300 per day on Professional plan. | Up to 12,500 emails on the most affordable plan. Plans available for up to 100,000 emails per month. |
| Users | Additional users can be added from $29 per month, depending on plan. | Three users on the most affordable plan. Support for 10 users on the $599/mo Team plan. |
| Email Courses | Simple automated email courses can be created using Programs. | Unlimited marketing automation courses on all plans. |
| Automation Rules | Sales automation using Programs. | Unlimited automation rules on all plans. |
| Responsive Email Templates | Text-based email. | Email templates are responsive and customizable. Drag and drop email builder provided. |
| Email Split Testing | Not provided. | No built-in split testing feature, however split testing is possible using A/B audience tags. |
| Lead Scoring | Relationship Point Average (RPA) score system. | Lead scoring based on tags and user behavior. |
| SMS Marketing Automation | Native SMS automation is not included, however, Contactually integrates with SMS by Zapier. | SMS marketing automation is available through integrations such as Fix Your Funnel SMS. |
| Direct Mail Automation | Native direct mail automation is not included, however, Contactually integrates with Direct Mail using Zapier. | Direct mail automation is available through integrations such as DirectMailManager and Click2Mail. |
| UI and Usability | Designed for sales professionals, with an intuitive and user-friendly UI. | Designed for experienced marketers, with a steeper learning curve than some other email marketing automation tools. |
| Automation Workflow Builder | Automation workflows are created in Programs, which uses a simple trigger-based system. | Automation workflows can be configured based on user behavior, such as purchases, webpage visits and other events. |
| Email Course Builder | Simple ScaleMail interface makes sending personalized emails from Contactually quick and easy. | Email courses are managed in the Infusionsoft Campaign Builder, which has a simple drag-and-drop UI. |
| Forms & Landing Pages | ||
| Form Builder | No embeddable forms. | Opt-in form builder lets you create responsive forms with hidden fields, captchas and more. |
| Landing Page Builder | No landing page builder. | User-friendly visual landing page editor with support for custom CSS. |
| Landing Page Templates | No landing page templates. | Several landing page templates included, with third-party landing page tools available. |
| WordPress Plugin | No WordPress plugin. | No official WordPress plugin, however third-party WordPress plugins are available for some integrations. |
| Integrations | More than 23 integrations with real estate, messaging, phone and productivity software. | Hundreds of integrations available from the Infusionsoft Marketplace. |
| Zapier Integration | Supported. | Zapier integration available for $20 per month. |
| Pricing | Monthly fee, starting from $29 per user per month. Free 14 day trial available. | Monthly fee, starting from $199 per month for up to 2,500 contacts. Full-featured edition available from $379 per month. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | Annual contract, billed monthly. Cancellation is possible up to 10 days before the next billing period. |
| Joining/Training Fee | No joining fee. | Compulsory Kickstart training and initiation package, priced from $699 to $1,699. |
| Refund/Guarantee | No refunds after cancellation. | All subscription and Kickstart fees are nonrefundable. |
| Support | Personalized support via email, as well as Contactually Academy help and training resources. | Personalized email, phone and live chat support. Live chat available 24/7. Phone support available from Monday to Friday, 6AM to 5PM Arizona time. |
Leave a Reply