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Contactually vs Instapage Comparison: Which One Is Right For You?

SpecsContactuallyInstapage
Designed ForReal estate and sales professionals in need of a combined CRM and sales platform.Digital marketers in need of a powerful landing page tool for AdWords, Facebook Ads and other PPC platforms that integrates with email marketing and payment processing software.
Email Marketing Automation
ContactsUnlimited email contacts on all plans.No email marketing features.
Email VolumeUp to 50 emails per day on Basic plan, or 300 per day on Professional plan.No email marketing features.
UsersAdditional users can be added from $29 per month, depending on plan.Not provided on Instapage website
Email CoursesSimple automated email courses can be created using Programs. No email marketing features.
Automation RulesSales automation using Programs.No email marketing automation features.
Responsive Email TemplatesText-based email.No email marketing features.
Email Split TestingNot provided.Not provided on Instapage website
Lead ScoringRelationship Point Average (RPA) score system.No lead scoring.
SMS Marketing AutomationNative SMS automation is not included, however, Contactually integrates with SMS by Zapier.Automated SMS is available via the Instapage Autopilot integration.
Direct Mail AutomationNative direct mail automation is not included, however, Contactually integrates with Direct Mail using Zapier.Automated direct mail is available via the Instapage Autopilot integration.
UI and UsabilityDesigned for sales professionals, with an intuitive and user-friendly UI.Designed for marketers, with a WYSIWYG page editor that requires no HTML or CSS skills.
Automation Workflow BuilderAutomation workflows are created in Programs, which uses a simple trigger-based system.No email marketing automation features.
Email Course BuilderSimple ScaleMail interface makes sending personalized emails from Contactually quick and easy.No email marketing features.
Forms & Landing Pages
Form BuilderNo embeddable forms.Powerful, user-friendly form builder lets you create forms with multiple fields, dropdown lists, digital asset delivery and other features in minutes.
Landing Page BuilderNo landing page builder.WYSIWYG landing page editor with contextual element editing, more than 5,000 fonts, 33 million stock photos and graphics, custom CSS and more.
Landing Page TemplatesNo landing page templates.100+ fully customizable landing pages for lead generation, event registration, product sales and mobile app downloads.
WordPress PluginNo WordPress plugin.Instapage WordPress plugin lets you push Instapage landing pages to your WordPress website.
IntegrationsMore than 23 integrations with real estate, messaging, phone and productivity software.More than 25 integrations with email marketing tools, analytics software, webinar apps, CRMs and social networks.
Zapier IntegrationSupported.Zapier integration available for Premium users.
PricingMonthly fee, starting from $29 per user per month. Free 14 day trial available.Monthly fee, starting from $29 per month for the Basic plan. Free 30 day trial available.
Minimum Contract TermNo minimum contract. Plans start from one month.No minimum contract. Plans start from one month.
Joining/Training FeeNo joining fee.No joining fee.
Refund/GuaranteeNo refunds after cancellation.Refunds available for users that cancel within 24 hours of purchase.
SupportPersonalized support via email, as well as Contactually Academy help and training resources.Personalized support via email, plus video tutorials and access to the Instapage online community. Live chat available for Professional and Premium customers.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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Affiliate Disclosure

GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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