| Specs | Contactually | Instapage |
|---|---|---|
| Designed For | Real estate and sales professionals in need of a combined CRM and sales platform. | Digital marketers in need of a powerful landing page tool for AdWords, Facebook Ads and other PPC platforms that integrates with email marketing and payment processing software. |
| Email Marketing Automation | ||
| Contacts | Unlimited email contacts on all plans. | No email marketing features. |
| Email Volume | Up to 50 emails per day on Basic plan, or 300 per day on Professional plan. | No email marketing features. |
| Users | Additional users can be added from $29 per month, depending on plan. | Not provided on Instapage website |
| Email Courses | Simple automated email courses can be created using Programs. | No email marketing features. |
| Automation Rules | Sales automation using Programs. | No email marketing automation features. |
| Responsive Email Templates | Text-based email. | No email marketing features. |
| Email Split Testing | Not provided. | Not provided on Instapage website |
| Lead Scoring | Relationship Point Average (RPA) score system. | No lead scoring. |
| SMS Marketing Automation | Native SMS automation is not included, however, Contactually integrates with SMS by Zapier. | Automated SMS is available via the Instapage Autopilot integration. |
| Direct Mail Automation | Native direct mail automation is not included, however, Contactually integrates with Direct Mail using Zapier. | Automated direct mail is available via the Instapage Autopilot integration. |
| UI and Usability | Designed for sales professionals, with an intuitive and user-friendly UI. | Designed for marketers, with a WYSIWYG page editor that requires no HTML or CSS skills. |
| Automation Workflow Builder | Automation workflows are created in Programs, which uses a simple trigger-based system. | No email marketing automation features. |
| Email Course Builder | Simple ScaleMail interface makes sending personalized emails from Contactually quick and easy. | No email marketing features. |
| Forms & Landing Pages | ||
| Form Builder | No embeddable forms. | Powerful, user-friendly form builder lets you create forms with multiple fields, dropdown lists, digital asset delivery and other features in minutes. |
| Landing Page Builder | No landing page builder. | WYSIWYG landing page editor with contextual element editing, more than 5,000 fonts, 33 million stock photos and graphics, custom CSS and more. |
| Landing Page Templates | No landing page templates. | 100+ fully customizable landing pages for lead generation, event registration, product sales and mobile app downloads. |
| WordPress Plugin | No WordPress plugin. | Instapage WordPress plugin lets you push Instapage landing pages to your WordPress website. |
| Integrations | More than 23 integrations with real estate, messaging, phone and productivity software. | More than 25 integrations with email marketing tools, analytics software, webinar apps, CRMs and social networks. |
| Zapier Integration | Supported. | Zapier integration available for Premium users. |
| Pricing | Monthly fee, starting from $29 per user per month. Free 14 day trial available. | Monthly fee, starting from $29 per month for the Basic plan. Free 30 day trial available. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | No minimum contract. Plans start from one month. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | No refunds after cancellation. | Refunds available for users that cancel within 24 hours of purchase. |
| Support | Personalized support via email, as well as Contactually Academy help and training resources. | Personalized support via email, plus video tutorials and access to the Instapage online community. Live chat available for Professional and Premium customers. |
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