| Specs | Contactually | MailChimp |
|---|---|---|
| Designed For | Real estate and sales professionals in need of a combined CRM and sales platform. | Bloggers and small business owners in need of a simple, user friendly email marketing platform. Marketers seeking a free email marketing platform. |
| Email Marketing Automation | ||
| Contacts | Unlimited email contacts on all plans. | Up to 2,000 subscribers on free plan. Custom plans available for up to millions of subscribers. |
| Email Volume | Up to 50 emails per day on Basic plan, or 300 per day on Professional plan. | Up to 12,000 emails per month on free plan. Paid plans offer unlimited emails. |
| Users | Additional users can be added from $29 per month, depending on plan. | Additional users with custom permissions can be added to all MailChimp accounts. |
| Email Courses | Simple automated email courses can be created using Programs. | Unlimited autoresponder series on all plans except free plan. |
| Automation Rules | Sales automation using Programs. | Unlimited autoresponder series on all plans. |
| Responsive Email Templates | Text-based email. | Pre-build responsive email templates are included, as well as an email designer tool. |
| Email Split Testing | Not provided. | A/B email split testing is available, with up to three variables per test. |
| Lead Scoring | Relationship Point Average (RPA) score system. | Lead scoring and segmentation using "Goal" -- MailChimp's behavioral tracking script. |
| SMS Marketing Automation | Native SMS automation is not included, however, Contactually integrates with SMS by Zapier. | MailChimp supports SMS marketing automation via the Text Marketer integration. |
| Direct Mail Automation | Native direct mail automation is not included, however, Contactually integrates with Direct Mail using Zapier. | MailChimp does not natively support direct mail automation. However, a MailChimp & Direct Mail Zapier integration is available. |
| UI and Usability | Designed for sales professionals, with an intuitive and user-friendly UI. | Clean, user-friendly interface designed for people without coding or technical knowledge. |
| Automation Workflow Builder | Automation workflows are created in Programs, which uses a simple trigger-based system. | Easy-to-use automation workflow builder with pre-built automations and a variety of preset automation workflows. |
| Email Course Builder | Simple ScaleMail interface makes sending personalized emails from Contactually quick and easy. | Email autoresponder courses are easy to create, schedule and configure. |
| Forms & Landing Pages | ||
| Form Builder | No embeddable forms. | Form builder with custom buttons, images, drop-down boxes, and more. Embedded and pop-up forms can be created. |
| Landing Page Builder | No landing page builder. | MailChimp does not have a landing page builder. However, it integrates with Instapage, Leadpages and other landing page tools. |
| Landing Page Templates | No landing page templates. | No landing pages included with MailChimp. |
| WordPress Plugin | No WordPress plugin. | MailChimp for WordPress lets you add great looking opt-in forms to your WordPress website in just a few clicks. |
| Integrations | More than 23 integrations with real estate, messaging, phone and productivity software. | More than 700 integrations with landing page, analytics, CRM and payment processing software. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, starting from $29 per user per month. Free 14 day trial available. | Free for under 2,000 subscribers. Paid plans start from $10 per month. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | No minimum contract. Plans start from one month. Pay-as-you-go email credits are also available. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | No refunds after cancellation. | MailChimp will refund a prorated portion of your monthly prepayment or reimburse you for unused Email Credits if your account is closed without cause. |
| Support | Personalized support via email, as well as Contactually Academy help and training resources. | Personalized support via email, as well as online support resources. |
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