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Contactually vs MailChimp Comparison: Which One Is Right For You?

SpecsContactuallyMailChimp
Designed ForReal estate and sales professionals in need of a combined CRM and sales platform.Bloggers and small business owners in need of a simple, user friendly email marketing platform. Marketers seeking a free email marketing platform.
Email Marketing Automation
ContactsUnlimited email contacts on all plans.Up to 2,000 subscribers on free plan. Custom plans available for up to millions of subscribers.
Email VolumeUp to 50 emails per day on Basic plan, or 300 per day on Professional plan.Up to 12,000 emails per month on free plan. Paid plans offer unlimited emails.
UsersAdditional users can be added from $29 per month, depending on plan.Additional users with custom permissions can be added to all MailChimp accounts.
Email CoursesSimple automated email courses can be created using Programs. Unlimited autoresponder series on all plans except free plan.
Automation RulesSales automation using Programs.Unlimited autoresponder series on all plans.
Responsive Email TemplatesText-based email.Pre-build responsive email templates are included, as well as an email designer tool.
Email Split TestingNot provided.A/B email split testing is available, with up to three variables per test.
Lead ScoringRelationship Point Average (RPA) score system.Lead scoring and segmentation using "Goal" -- MailChimp's behavioral tracking script.
SMS Marketing AutomationNative SMS automation is not included, however, Contactually integrates with SMS by Zapier.MailChimp supports SMS marketing automation via the Text Marketer integration.
Direct Mail AutomationNative direct mail automation is not included, however, Contactually integrates with Direct Mail using Zapier.MailChimp does not natively support direct mail automation. However, a MailChimp & Direct Mail Zapier integration is available.
UI and UsabilityDesigned for sales professionals, with an intuitive and user-friendly UI.Clean, user-friendly interface designed for people without coding or technical knowledge.
Automation Workflow BuilderAutomation workflows are created in Programs, which uses a simple trigger-based system.Easy-to-use automation workflow builder with pre-built automations and a variety of preset automation workflows.
Email Course BuilderSimple ScaleMail interface makes sending personalized emails from Contactually quick and easy.Email autoresponder courses are easy to create, schedule and configure.
Forms & Landing Pages
Form BuilderNo embeddable forms.Form builder with custom buttons, images, drop-down boxes, and more. Embedded and pop-up forms can be created.
Landing Page BuilderNo landing page builder.MailChimp does not have a landing page builder. However, it integrates with Instapage, Leadpages and other landing page tools.
Landing Page TemplatesNo landing page templates.No landing pages included with MailChimp.
WordPress PluginNo WordPress plugin.MailChimp for WordPress lets you add great looking opt-in forms to your WordPress website in just a few clicks.
IntegrationsMore than 23 integrations with real estate, messaging, phone and productivity software.More than 700 integrations with landing page, analytics, CRM and payment processing software.
Zapier IntegrationSupported.Supported.
PricingMonthly fee, starting from $29 per user per month. Free 14 day trial available.Free for under 2,000 subscribers. Paid plans start from $10 per month.
Minimum Contract TermNo minimum contract. Plans start from one month.No minimum contract. Plans start from one month. Pay-as-you-go email credits are also available.
Joining/Training FeeNo joining fee.No joining fee.
Refund/GuaranteeNo refunds after cancellation.MailChimp will refund a prorated portion of your monthly prepayment or reimburse you for unused Email Credits if your account is closed without cause.
SupportPersonalized support via email, as well as Contactually Academy help and training resources.Personalized support via email, as well as online support resources.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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Affiliate Disclosure

GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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