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Contactually vs Salesforce Comparison: Which One Is Right For You?

SpecsContactuallySalesforce
Designed ForReal estate and sales professionals in need of a combined CRM and sales platform.SMEs and enterprise customers in need of a powerful marketing automation platform that integrates with other Salesforce software.
Email Marketing Automation
ContactsUnlimited email contacts on all plans.All plans support up to 10,000 contacts.
Email VolumeUp to 50 emails per day on Basic plan, or 300 per day on Professional plan.Unlimited emails on all plans.
UsersAdditional users can be added from $29 per month, depending on plan.Not provided on Salesforce Pardot website
Email CoursesSimple automated email courses can be created using Programs. Unlimited autoresponder series on all plans.
Automation RulesSales automation using Programs.Up to 50 automation rules in Standard plan, 100 in Pro and 150 in Ultimate.
Responsive Email TemplatesText-based email.Responsive email templates and intuitive email builder.
Email Split TestingNot provided.Available on Pro and Ultimate plans only.
Lead ScoringRelationship Point Average (RPA) score system.Lead scoring based on user activity and engagement.
SMS Marketing AutomationNative SMS automation is not included, however, Contactually integrates with SMS by Zapier.Automated SMS is available via the SMS Magic Interact integration.
Direct Mail AutomationNative direct mail automation is not included, however, Contactually integrates with Direct Mail using Zapier.Salesforce Pardot does not natively support direct mail automation. However, print marketing automation is available via the PrintSF integration.
UI and UsabilityDesigned for sales professionals, with an intuitive and user-friendly UI.Salesforce Pardot is designed for enterprise users, and has a complicated but sensible interface that requires some getting used to.
Automation Workflow BuilderAutomation workflows are created in Programs, which uses a simple trigger-based system.Automation workflow builder is built around a visual canvas, with events and time/behavioral triggers.
Email Course BuilderSimple ScaleMail interface makes sending personalized emails from Contactually quick and easy.Autoresponders are easy to create and configure.
Forms & Landing Pages
Form BuilderNo embeddable forms.Web-to-lead forms can be created, however there is no user-friendly form builder as in other marketing apps.
Landing Page BuilderNo landing page builder.Landing page editor in Pardot allows for quick and simple landing page creation and customization.
Landing Page TemplatesNo landing page templates.Several pre-defined landing page templates are included in Pardot.
WordPress PluginNo WordPress plugin.Salesforce WordPress-to-lead plugin lets you automatically import CRM contacts from your WordPress website's contact form.
IntegrationsMore than 23 integrations with real estate, messaging, phone and productivity software.Hundreds of apps and integrations with HR software, marketing tools, accounting and finance platforms, administration apps and more.
Zapier IntegrationSupported.Supported.
PricingMonthly fee, starting from $29 per user per month. Free 14 day trial available.Monthly fee, from $1,000 per month for the Standard plan. Free personalized demo available.
Minimum Contract TermNo minimum contract. Plans start from one month.Annual contract.
Joining/Training FeeNo joining fee.No joining fee.
Refund/GuaranteeNo refunds after cancellation.No refund after payment. Customers are required to pay the agreed upon amount for the duration of their contract.
SupportPersonalized support via email, as well as Contactually Academy help and training resources.Personalized support via email, as well as access to the Salesforce Pardot Client Learning Center. Phone support is available with Ultimate plan. Support is available 24 hours a day from Monday to Friday, ending at 8PM EST on Friday evening.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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Affiliate Disclosure

GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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