| Specs | Contactually | Simplero |
|---|---|---|
| Designed For | Real estate and sales professionals in need of a combined CRM and sales platform. | Marketers and information product creators in need of email marketing and automation software. |
| Email Marketing Automation | ||
| Contacts | Unlimited email contacts on all plans. | 2,500 contacts on Starter plan. Plans available for 15,000, 50,000 and unlimited contacts. |
| Email Volume | Up to 50 emails per day on Basic plan, or 300 per day on Professional plan. | 25,000 emails per month on Starter plan. Plans available for 100,000, 400,000 and 500,000 emails per month. |
| Users | Additional users can be added from $29 per month, depending on plan. | Not provided on Simplero website |
| Email Courses | Simple automated email courses can be created using Programs. | Unlimited email autoresponder series in all plans. |
| Automation Rules | Sales automation using Programs. | Email automation available in Basic, Professional and Unlimited plans. |
| Responsive Email Templates | Text-based email. | Email templates are responsive and customizable, with support for embedded video and custom CSS. |
| Email Split Testing | Not provided. | Not provided on Simplero website |
| Lead Scoring | Relationship Point Average (RPA) score system. | None. |
| SMS Marketing Automation | Native SMS automation is not included, however, Contactually integrates with SMS by Zapier. | Simplero supports SMS marketing, with 500-5,000 monthly SMS messages available depending on your plan. |
| Direct Mail Automation | Native direct mail automation is not included, however, Contactually integrates with Direct Mail using Zapier. | Simplero does not support direct mail automation. |
| UI and Usability | Designed for sales professionals, with an intuitive and user-friendly UI. | Designed for marketers and product developers, with a clean and simple user interface. |
| Automation Workflow Builder | Automation workflows are created in Programs, which uses a simple trigger-based system. | If/then rules make creating triggers and automation rules simple, even if you have no code or marketing automation experience. |
| Email Course Builder | Simple ScaleMail interface makes sending personalized emails from Contactually quick and easy. | Email autoresponders are easy to create and modify using the Simplero Automation Engine. |
| Forms & Landing Pages | ||
| Form Builder | No embeddable forms. | Opt-in forms are easy to create and embed. |
| Landing Page Builder | No landing page builder. | Responsive landing page builder with support for custom colors, fonts and graphics. |
| Landing Page Templates | No landing page templates. | Not provided on Simplero website |
| WordPress Plugin | No WordPress plugin. | None. |
| Integrations | More than 23 integrations with real estate, messaging, phone and productivity software. | Limited integrations for Zapier, MailChimp and other software. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, starting from $29 per user per month. Free 14 day trial available. | Monthly fee, starting from $83 per month for up to 2,500 contacts. Automations available on $125 per month Basic plan and above. Never-ending free trial with restrictions available. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | No minimum contract. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | No refunds after cancellation. | Not provided on Simplero website |
| Support | Personalized support via email, as well as Contactually Academy help and training resources. | Personalized support via email, plus online FAQs, guides and video tutorials. |
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