| Specs | Contactually | Wishpond |
|---|---|---|
| Designed For | Real estate and sales professionals in need of a combined CRM and sales platform. | SMEs and marketers in need of an all-in-one landing page, email marketing and marketing automation platform. |
| Email Marketing Automation | ||
| Contacts | Unlimited email contacts on all plans. | Up to 1,000 leads (contacts) on $44 per month Basic plan. Plans available for 2,500 and 10,000 leads, as well as custom plans with support for up to one million leads. |
| Email Volume | Up to 50 emails per day on Basic plan, or 300 per day on Professional plan. | Not provided on Wishpond website (I assume it's unlimited as no limit is mentioned) |
| Users | Additional users can be added from $29 per month, depending on plan. | One account on Basic plan. Pro plan supports up to five users, with unlimited users on Growth plan. |
| Email Courses | Simple automated email courses can be created using Programs. | Unlimited email autoresponders on all plans. |
| Automation Rules | Sales automation using Programs. | Unlimited automation workflows on all plans. |
| Responsive Email Templates | Text-based email. | Not provided on Wishpond website |
| Email Split Testing | Not provided. | Not provided on Wishpond website |
| Lead Scoring | Relationship Point Average (RPA) score system. | Lead scoring based on activity and personal information. |
| SMS Marketing Automation | Native SMS automation is not included, however, Contactually integrates with SMS by Zapier. | Wishpond does not support SMS marketing automation. However, integrations are available for SMS by Zapier and Octopush SMS. |
| Direct Mail Automation | Native direct mail automation is not included, however, Contactually integrates with Direct Mail using Zapier. | Wishpond does not support direct mail automation. However, a Direct Mail Zapier integration is available. |
| UI and Usability | Designed for sales professionals, with an intuitive and user-friendly UI. | Designed for marketers and SME users, with a clean interface and user-friendly features. |
| Automation Workflow Builder | Automation workflows are created in Programs, which uses a simple trigger-based system. | Automation workflows can be created with emails triggered after a time interval or based on user behavior such as visiting a specific page. Lead scoring is available based on user activity. |
| Email Course Builder | Simple ScaleMail interface makes sending personalized emails from Contactually quick and easy. | Drip email campaigns are easy to set up, with specific intervals and/or send dates for spacing emails. |
| Forms & Landing Pages | ||
| Form Builder | No embeddable forms. | Drag and drop form builder with a large variety of pre-built form templates. |
| Landing Page Builder | No landing page builder. | Drag and drop responsive landing page builder with simple controls for color, size, corner radius, opacity and other options. |
| Landing Page Templates | No landing page templates. | More than 100 responsive landing page templates for lead capture, eBook download, webinar registration and more. |
| WordPress Plugin | No WordPress plugin. | Two WordPress plugins: Landing Page Builder and Wishpond Social Contests. |
| Integrations | More than 23 integrations with real estate, messaging, phone and productivity software. | More than 40 integrations with CRM tools, webinar apps and email marketing platforms. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, starting from $29 per user per month. Free 14 day trial available. | Monthly fee, starting from $44 per month for up to 1,000 leads. 14 day free trial available. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | No minimum contract. Plans start from one month. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | No refunds after cancellation. | Full and partial refunds available on annual plans in certain circumstances. |
| Support | Personalized support via email, as well as Contactually Academy help and training resources. | Personalized support via email, with user guides and case studies available in Wishpond Academy. |
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