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Convertkit vs Hatchbuck Comparison: Which One Is Right For You?

SpecsConvertkitHatchbuck
Designed ForBloggers, content marketers and small businesses with an online presence.Sales professionals and marketers seeking an all-in-one CRM and marketing automation platform.
Email Marketing Automation
ContactsUp to 1,000 contacts on the most affordable plan. Plans available for up to 9,000 contacts.Up to 750 contacts on $59 per month Solo plan. Plans available for 1,500, 5,000, 15,000 and 15,000+ contacts.
Email VolumeUnlimited emails on all plans.Unlimited emails on all plans.
UsersNot provided on ConvertKit websiteOne user on Solo plan. Plans available for two, five and unlimited users.
Email CoursesUnlimited email courses on all plans.Unlimited autoresponder series on all plans.
Automation RulesUnlimited automation rules on all plans.Unlimited automation workflows on all plans.
Responsive Email TemplatesEmail templates are responsive and customizable.Large library of responsive email templates included.
Email Split TestingNot provided on ConvertKit websiteNot provided on Hatchbuck website
Lead ScoringNone.Lead scoring and tagging based on website tracking and activity.
SMS Marketing AutomationConvertKit does not support SMS automation.Hatchbuck does not support SMS marketing automation. However, SMS is available using the SMS by Zapier, Mobit and SMS Factor Zapier integrations.
Direct Mail AutomationConvertKit does not support direct mail automation.Hatchbuck does not support direct mail automation. However, direct mail is available using the Direct Mail & Hatchbuck Zapier integration.
UI and UsabilityDesigned for bloggers and "non-techy" users, with an intuitive and simple user interface.A simple, intuitive UI designed with sales and marketing professionals and non-technical users in mind.
Automation Workflow BuilderCreating automation rules is quick and easy, even for new users with no experience.Automated marketing workflows are easy to create, with options to automatically tag leads as "hot" when they exhibit buying behavior.
Email Course BuilderEmails can be dragged and dropped into a course from a simple, user-friendly UI.Email courses are created as drip campaigns, with specific send intervals from the date a contact subscribed.
Forms & Landing Pages
Form BuilderOpt-in form builder lets you create responsive forms with incentives for opting in.Easy to use opt-in form builder with custom contact fields and font, color and width options.
Landing Page BuilderVisual landing page editor with color, pattern and custom CSS options.No landing page builder, although Hatchbuck forms can be integrated into Instapage and LeadPages landing pages.
Landing Page TemplatesThree lightweight, simple landing pages are available to customize.No landing page templates.
WordPress PluginSimple WordPress plugin lets you add call to action forms to posts and pages.Hatchbuck for WordPress plugin makes it easy to add forms to sidebars, posts, pages and elsehwere on your WordPress website.
IntegrationsOver 30 integrations with landing page software, eCommerce tools, membership website platforms and more.More than 26 integrations with e-commerce tools, payment processors, and accounting and sales apps.
Zapier IntegrationSupported.Supported.
PricingMonthly fee, starting from $29 per month for 1,000 subscribers.Monthly fee, starting from $59 per month for up to 750 contacts. Free live demo available.
Minimum Contract TermNo minimum contract. Plans start from one month.No minimum contract. Plans start from one month.
Joining/Training FeeNo joining fee.No joining fee. Quick Start Program is included free with membership.
Refund/Guarantee30-day refund policy, with refund available via email.No refunds available for unused time following cancellation.
SupportPersonalized email support and concierge service for new users. Personalized support via email, plus online videos, webinars and help resources.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

View my recommendations for you in the sidebar below..

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Affiliate Disclosure

GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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