| Specs | Convertkit | HubSpot Marketing | ||
|---|---|---|---|---|
| Designed For | Bloggers, content marketers and small businesses with an online presence. | Marketers that need an all-in-one marketing platform for blogging, SEO, social media, email marketing and marketing automation. Since HubSpot Marketing integrates with other HubSpot tools, it's a good choice if your business already uses HubSpot CRM or Sales. | ||
| Email Marketing Automation | ||||
| Contacts | Up to 1,000 contacts on the most affordable plan. Plans available for up to 9,000 contacts. | 1000 contacts on Starter Plan $50/month, up to 10,000 contacts on the Enterprise Plan. | ||
| Email Volume | Unlimited emails on all plans. | 2000 email/calendar month - FREE; 5000 email/calendar month via STARTER Plan $50/month. | ||
| Users | You can define user role (admin, editor); subscribers type (confirmed, unconfirmed, cancelled, complained, bounced, cold, dropped). | User roles available on Pro and Enterprise plans. | ||
| Email Courses | Unlimited email courses on all plans. | Email autoresponders are only available on Pro and Enterprise plans. | ||
| Automation Rules | Unlimited automation rules on all plans. | Marketing automation is only available on Pro and Enterprise plans. Event-based automation triggers are an Enterprise-only feature. | ||
| Responsive Email Templates | Email templates are responsive and customizable. | Hundreds of pre-existing responsive templates available in the HubSpot Marketplace. | ||
| Email Split Testing | Yes. A/B testing via activation of Broadcast module, then New Broadcast. | A/B email split testing is only available for Enterprise customers. | ||
| Lead Scoring | None. | Lead scoring based on customizable scoring criteria. | ||
| SMS Marketing Automation | ConvertKit does not support SMS automation. | HubSpot does not natively support SMS automation. However, a HubSpot & SMS by Zapier integration is available. | ||
| Direct Mail Automation | ConvertKit does not support direct mail automation. | HubSpot does not natively support direct mail automation. However, providers such as ZenDirect and Thankster integrate with HubSpot. | ||
| UI and Usability | Designed for bloggers and "non-techy" users, with an intuitive and simple user interface. | HubSpot Marketing has a clean and simple UI that's easy to learn in just a few hours. | ||
| Automation Workflow Builder | Creating automation rules is quick and easy, even for new users with no experience. | Automation workflows are created using simple action templates and logic, such as if/then branches and rules such as "send an email on X." | ||
| Email Course Builder | Emails can be dragged and dropped into a course from a simple, user-friendly UI. | HubSpot doesn't include a separate email course builder, but autoresponder courses can easily be created using simple automation rules. | ||
| Forms & Landing Pages | ||||
| Form Builder | Opt-in form builder lets you create responsive forms with incentives for opting in. | Dynamic opt-in lead generation forms with one-click embedding. | ||
| Landing Page Builder | Visual landing page editor with color, pattern and custom CSS options. | WYSIWYG landing page editor with simple UI and a variety of customization options. | ||
| Landing Page Templates | Three lightweight, simple landing pages are available to customize. | More than 68 free and paid landing page template packs available from the HubSpot Marketplace. | ||
| WordPress Plugin | Simple WordPress plugin lets you add call to action forms to posts and pages. | HubSpot WordPress plugin makes integrating HubSpot with your WordPress website quick and simple. | ||
| Integrations | Over 30 integrations with landing page software, eCommerce tools, membership website platforms and more. | More than 50 integrations with event, helpdesk, remarketing, CRM, accounting and landing page software. | ||
| Zapier Integration | Supported. | Supported. | ||
| Pricing | Monthly fee, starting from $29 per month for 1,000 subscribers. | Monthly fee, starting from $50 per month for HubSpot Marketing's Basic plan. Free 30 day trial available. | ||
| Minimum Contract Term | No minimum contract. Plans start from one month. | Marketing hub requires a 12-month contract. | ||
| Joining/Training Fee | No joining fee. | $350 - $480 to get Starter Plan + CMS Hub Professional. Starter includes email marketing and ad retargeting. | ||
| Refund/Guarantee | 30-day refund policy, with refund available via email. | No refunds are available for early cancellations. | ||
| Support | Personalized email support and concierge service for new users. | Personalized support via email, as well as HubSpot training videos and online support resources. 1-800 number available for urgent, same-day support. |
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