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Convertkit vs HubSpot Comparison: Which One Is Right For You?

SpecsConvertkitHubSpot Marketing
Designed ForBloggers, content marketers and small businesses with an online presence.Marketers that need an all-in-one marketing platform for blogging, SEO, social media, email marketing and marketing automation. Since HubSpot Marketing integrates with other HubSpot tools, it's a good choice if your business already uses HubSpot CRM or Sales.
Email Marketing Automation
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ContactsUp to 1,000 contacts on the most affordable plan. Plans available for up to 9,000 contacts.1000 contacts on Starter Plan $50/month, up to 10,000 contacts on the Enterprise Plan.
Email VolumeUnlimited emails on all plans.2000 email/calendar month - FREE; 5000 email/calendar month via STARTER Plan $50/month.
UsersYou can define user role (admin, editor); subscribers type (confirmed, unconfirmed, cancelled, complained, bounced, cold, dropped).User roles available on Pro and Enterprise plans.
Email CoursesUnlimited email courses on all plans.Email autoresponders are only available on Pro and Enterprise plans.
Automation RulesUnlimited automation rules on all plans.Marketing automation is only available on Pro and Enterprise plans. Event-based automation triggers are an Enterprise-only feature.
Responsive Email TemplatesEmail templates are responsive and customizable.Hundreds of pre-existing responsive templates available in the HubSpot Marketplace.
Email Split TestingYes. A/B testing via activation of Broadcast module, then New Broadcast.A/B email split testing is only available for Enterprise customers.
Lead ScoringNone.Lead scoring based on customizable scoring criteria.
SMS Marketing AutomationConvertKit does not support SMS automation.HubSpot does not natively support SMS automation. However, a HubSpot & SMS by Zapier integration is available.
Direct Mail AutomationConvertKit does not support direct mail automation.HubSpot does not natively support direct mail automation. However, providers such as ZenDirect and Thankster integrate with HubSpot.
UI and UsabilityDesigned for bloggers and "non-techy" users, with an intuitive and simple user interface.HubSpot Marketing has a clean and simple UI that's easy to learn in just a few hours.
Automation Workflow BuilderCreating automation rules is quick and easy, even for new users with no experience.Automation workflows are created using simple action templates and logic, such as if/then branches and rules such as "send an email on X."
Email Course BuilderEmails can be dragged and dropped into a course from a simple, user-friendly UI.HubSpot doesn't include a separate email course builder, but autoresponder courses can easily be created using simple automation rules.
Forms & Landing Pages
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View HubSpot
Form BuilderOpt-in form builder lets you create responsive forms with incentives for opting in.Dynamic opt-in lead generation forms with one-click embedding.
Landing Page BuilderVisual landing page editor with color, pattern and custom CSS options.WYSIWYG landing page editor with simple UI and a variety of customization options.
Landing Page TemplatesThree lightweight, simple landing pages are available to customize.More than 68 free and paid landing page template packs available from the HubSpot Marketplace.
WordPress PluginSimple WordPress plugin lets you add call to action forms to posts and pages.HubSpot WordPress plugin makes integrating HubSpot with your WordPress website quick and simple.
IntegrationsOver 30 integrations with landing page software, eCommerce tools, membership website platforms and more.More than 50 integrations with event, helpdesk, remarketing, CRM, accounting and landing page software.
Zapier IntegrationSupported.Supported.
PricingMonthly fee, starting from $29 per month for 1,000 subscribers.Monthly fee, starting from $50 per month for HubSpot Marketing's Basic plan. Free 30 day trial available.
Minimum Contract TermNo minimum contract. Plans start from one month.Marketing hub requires a 12-month contract.
Joining/Training FeeNo joining fee.$350 - $480 to get Starter Plan + CMS Hub Professional. Starter includes email marketing and ad retargeting.
Refund/Guarantee30-day refund policy, with refund available via email.No refunds are available for early cancellations.
SupportPersonalized email support and concierge service for new users. Personalized support via email, as well as HubSpot training videos and online support resources. 1-800 number available for urgent, same-day support.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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Affiliate Disclosure

GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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