| Specs | Convertkit | Instapage |
|---|---|---|
| Designed For | Bloggers, content marketers and small businesses with an online presence. | Digital marketers in need of a powerful landing page tool for AdWords, Facebook Ads and other PPC platforms that integrates with email marketing and payment processing software. |
| Email Marketing Automation | ||
| Contacts | Up to 1,000 contacts on the most affordable plan. Plans available for up to 9,000 contacts. | No email marketing features. |
| Email Volume | Unlimited emails on all plans. | No email marketing features. |
| Users | Not provided on ConvertKit website | Not provided on Instapage website |
| Email Courses | Unlimited email courses on all plans. | No email marketing features. |
| Automation Rules | Unlimited automation rules on all plans. | No email marketing automation features. |
| Responsive Email Templates | Email templates are responsive and customizable. | No email marketing features. |
| Email Split Testing | Not provided on ConvertKit website | Not provided on Instapage website |
| Lead Scoring | None. | No lead scoring. |
| SMS Marketing Automation | ConvertKit does not support SMS automation. | Automated SMS is available via the Instapage Autopilot integration. |
| Direct Mail Automation | ConvertKit does not support direct mail automation. | Automated direct mail is available via the Instapage Autopilot integration. |
| UI and Usability | Designed for bloggers and "non-techy" users, with an intuitive and simple user interface. | Designed for marketers, with a WYSIWYG page editor that requires no HTML or CSS skills. |
| Automation Workflow Builder | Creating automation rules is quick and easy, even for new users with no experience. | No email marketing automation features. |
| Email Course Builder | Emails can be dragged and dropped into a course from a simple, user-friendly UI. | No email marketing features. |
| Forms & Landing Pages | ||
| Form Builder | Opt-in form builder lets you create responsive forms with incentives for opting in. | Powerful, user-friendly form builder lets you create forms with multiple fields, dropdown lists, digital asset delivery and other features in minutes. |
| Landing Page Builder | Visual landing page editor with color, pattern and custom CSS options. | WYSIWYG landing page editor with contextual element editing, more than 5,000 fonts, 33 million stock photos and graphics, custom CSS and more. |
| Landing Page Templates | Three lightweight, simple landing pages are available to customize. | 100+ fully customizable landing pages for lead generation, event registration, product sales and mobile app downloads. |
| WordPress Plugin | Simple WordPress plugin lets you add call to action forms to posts and pages. | Instapage WordPress plugin lets you push Instapage landing pages to your WordPress website. |
| Integrations | Over 30 integrations with landing page software, eCommerce tools, membership website platforms and more. | More than 25 integrations with email marketing tools, analytics software, webinar apps, CRMs and social networks. |
| Zapier Integration | Supported. | Zapier integration available for Premium users. |
| Pricing | Monthly fee, starting from $29 per month for 1,000 subscribers. | Monthly fee, starting from $29 per month for the Basic plan. Free 30 day trial available. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | No minimum contract. Plans start from one month. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | 30-day refund policy, with refund available via email. | Refunds available for users that cancel within 24 hours of purchase. |
| Support | Personalized email support and concierge service for new users. | Personalized support via email, plus video tutorials and access to the Instapage online community. Live chat available for Professional and Premium customers. |
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