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Convertkit vs Instapage Comparison: Which One Is Right For You?

SpecsConvertkitInstapage
Designed ForBloggers, content marketers and small businesses with an online presence.Digital marketers in need of a powerful landing page tool for AdWords, Facebook Ads and other PPC platforms that integrates with email marketing and payment processing software.
Email Marketing Automation
ContactsUp to 1,000 contacts on the most affordable plan. Plans available for up to 9,000 contacts.No email marketing features.
Email VolumeUnlimited emails on all plans.No email marketing features.
UsersNot provided on ConvertKit websiteNot provided on Instapage website
Email CoursesUnlimited email courses on all plans.No email marketing features.
Automation RulesUnlimited automation rules on all plans.No email marketing automation features.
Responsive Email TemplatesEmail templates are responsive and customizable.No email marketing features.
Email Split TestingNot provided on ConvertKit websiteNot provided on Instapage website
Lead ScoringNone.No lead scoring.
SMS Marketing AutomationConvertKit does not support SMS automation.Automated SMS is available via the Instapage Autopilot integration.
Direct Mail AutomationConvertKit does not support direct mail automation.Automated direct mail is available via the Instapage Autopilot integration.
UI and UsabilityDesigned for bloggers and "non-techy" users, with an intuitive and simple user interface.Designed for marketers, with a WYSIWYG page editor that requires no HTML or CSS skills.
Automation Workflow BuilderCreating automation rules is quick and easy, even for new users with no experience.No email marketing automation features.
Email Course BuilderEmails can be dragged and dropped into a course from a simple, user-friendly UI.No email marketing features.
Forms & Landing Pages
Form BuilderOpt-in form builder lets you create responsive forms with incentives for opting in.Powerful, user-friendly form builder lets you create forms with multiple fields, dropdown lists, digital asset delivery and other features in minutes.
Landing Page BuilderVisual landing page editor with color, pattern and custom CSS options.WYSIWYG landing page editor with contextual element editing, more than 5,000 fonts, 33 million stock photos and graphics, custom CSS and more.
Landing Page TemplatesThree lightweight, simple landing pages are available to customize.100+ fully customizable landing pages for lead generation, event registration, product sales and mobile app downloads.
WordPress PluginSimple WordPress plugin lets you add call to action forms to posts and pages.Instapage WordPress plugin lets you push Instapage landing pages to your WordPress website.
IntegrationsOver 30 integrations with landing page software, eCommerce tools, membership website platforms and more.More than 25 integrations with email marketing tools, analytics software, webinar apps, CRMs and social networks.
Zapier IntegrationSupported.Zapier integration available for Premium users.
PricingMonthly fee, starting from $29 per month for 1,000 subscribers.Monthly fee, starting from $29 per month for the Basic plan. Free 30 day trial available.
Minimum Contract TermNo minimum contract. Plans start from one month.No minimum contract. Plans start from one month.
Joining/Training FeeNo joining fee.No joining fee.
Refund/Guarantee30-day refund policy, with refund available via email.Refunds available for users that cancel within 24 hours of purchase.
SupportPersonalized email support and concierge service for new users. Personalized support via email, plus video tutorials and access to the Instapage online community. Live chat available for Professional and Premium customers.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

View my recommendations for you in the sidebar below..

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Affiliate Disclosure

GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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