| Specs | Convertkit | Ontraport |
|---|---|---|
| Designed For | Bloggers, content marketers and small businesses with an online presence. | Small and medium-sized businesses with an established sales and marketing process and revenue of $100,000 or more. |
| Email Marketing Automation | ||
| Contacts | Up to 1,000 contacts on the most affordable plan. Plans available for up to 9,000 contacts. | Up to 1,000 contacts on the most affordable plan. Plans available for up to 100,000 contacts. Additional contacts available from $99 per 100,000. |
| Email Volume | Unlimited emails on all plans. | Unlimited emails on Basic Plan. Up to 100,000 emails per month on Pro and Team plan. Additional emails available from $99 per 100,000. |
| Users | Not provided on ConvertKit website | One user on Basic plan. Pro and Team plans offer two and 10 users, respectively. Additional users available from $47 per user per month. |
| Email Courses | Unlimited email courses on all plans. | Unlimited email courses on all plans. |
| Automation Rules | Unlimited automation rules on all plans. | Unlimited automation rules on all plans. |
| Responsive Email Templates | Email templates are responsive and customizable. | Email templates are responsive and customizable. |
| Email Split Testing | Not provided on ConvertKit website | Support for 1-4 email variations per split test with full performance reporting. |
| Lead Scoring | None. | Lead scoring based on user profile and behavior, with score degradation. |
| SMS Marketing Automation | ConvertKit does not support SMS automation. | Ontraport supports two-way SMS communication. |
| Direct Mail Automation | ConvertKit does not support direct mail automation. | Ontraport supports automated postcard marketing. PURLs are supported. |
| UI and Usability | Designed for bloggers and "non-techy" users, with an intuitive and simple user interface. | Designed for beginners and experienced marketers alike, with a huge range of features packed into an intuitive and sensible interface. |
| Automation Workflow Builder | Creating automation rules is quick and easy, even for new users with no experience. | Creating multi-channel automation rules is a simple process that requires no programming or marketing automation skills. |
| Email Course Builder | Emails can be dragged and dropped into a course from a simple, user-friendly UI. | ONTRAmail email builder makes creating emails and organizing email courses a simple process that requires no prior email marketing experience. |
| Forms & Landing Pages | ||
| Form Builder | Opt-in form builder lets you create responsive forms with incentives for opting in. | ONTRAforms form builder offers a variety of customizable web forms and lightbox lead capture forms. |
| Landing Page Builder | Visual landing page editor with color, pattern and custom CSS options. | ONTRApages landing page builder makes creating responsive, mobile-ready landing pages a simple process. |
| Landing Page Templates | Three lightweight, simple landing pages are available to customize. | Massive variety of templates, from squeeze pages to countdowns, "coming soon" pages, lead capture pages and more. |
| WordPress Plugin | Simple WordPress plugin lets you add call to action forms to posts and pages. | Simple integration with WordPress using the PilotPress and ONTRApages plugins. |
| Integrations | Over 30 integrations with landing page software, eCommerce tools, membership website platforms and more. | More than 66 integrations with landing page software, helpdesks, CMSes, social networks, e-commerce software and more. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, starting from $29 per month for 1,000 subscribers. | Monthly fee, starting from $79 per month for the Basic plan. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | No minimum contract. Plans start from one month. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | 30-day refund policy, with refund available via email. | 90 day money-back guarantee with Basic, Pro and Team plans. |
| Support | Personalized email support and concierge service for new users. | Personalized email, phone and live chat support, with optional concierge service for users. Phone support available during US business hours. |
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