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Convertkit vs Salesforce Comparison: Which One Is Right For You?

SpecsConvertkitSalesforce
Designed ForBloggers, content marketers and small businesses with an online presence.SMEs and enterprise customers in need of a powerful marketing automation platform that integrates with other Salesforce software.
Email Marketing Automation
ContactsUp to 1,000 contacts on the most affordable plan. Plans available for up to 9,000 contacts.All plans support up to 10,000 contacts.
Email VolumeUnlimited emails on all plans.Unlimited emails on all plans.
UsersNot provided on ConvertKit websiteNot provided on Salesforce Pardot website
Email CoursesUnlimited email courses on all plans.Unlimited autoresponder series on all plans.
Automation RulesUnlimited automation rules on all plans.Up to 50 automation rules in Standard plan, 100 in Pro and 150 in Ultimate.
Responsive Email TemplatesEmail templates are responsive and customizable.Responsive email templates and intuitive email builder.
Email Split TestingNot provided on ConvertKit websiteAvailable on Pro and Ultimate plans only.
Lead ScoringNone.Lead scoring based on user activity and engagement.
SMS Marketing AutomationConvertKit does not support SMS automation.Automated SMS is available via the SMS Magic Interact integration.
Direct Mail AutomationConvertKit does not support direct mail automation.Salesforce Pardot does not natively support direct mail automation. However, print marketing automation is available via the PrintSF integration.
UI and UsabilityDesigned for bloggers and "non-techy" users, with an intuitive and simple user interface.Salesforce Pardot is designed for enterprise users, and has a complicated but sensible interface that requires some getting used to.
Automation Workflow BuilderCreating automation rules is quick and easy, even for new users with no experience.Automation workflow builder is built around a visual canvas, with events and time/behavioral triggers.
Email Course BuilderEmails can be dragged and dropped into a course from a simple, user-friendly UI.Autoresponders are easy to create and configure.
Forms & Landing Pages
Form BuilderOpt-in form builder lets you create responsive forms with incentives for opting in.Web-to-lead forms can be created, however there is no user-friendly form builder as in other marketing apps.
Landing Page BuilderVisual landing page editor with color, pattern and custom CSS options.Landing page editor in Pardot allows for quick and simple landing page creation and customization.
Landing Page TemplatesThree lightweight, simple landing pages are available to customize.Several pre-defined landing page templates are included in Pardot.
WordPress PluginSimple WordPress plugin lets you add call to action forms to posts and pages.Salesforce WordPress-to-lead plugin lets you automatically import CRM contacts from your WordPress website's contact form.
IntegrationsOver 30 integrations with landing page software, eCommerce tools, membership website platforms and more.Hundreds of apps and integrations with HR software, marketing tools, accounting and finance platforms, administration apps and more.
Zapier IntegrationSupported.Supported.
PricingMonthly fee, starting from $29 per month for 1,000 subscribers.Monthly fee, from $1,000 per month for the Standard plan. Free personalized demo available.
Minimum Contract TermNo minimum contract. Plans start from one month.Annual contract.
Joining/Training FeeNo joining fee.No joining fee.
Refund/Guarantee30-day refund policy, with refund available via email.No refund after payment. Customers are required to pay the agreed upon amount for the duration of their contract.
SupportPersonalized email support and concierge service for new users. Personalized support via email, as well as access to the Salesforce Pardot Client Learning Center. Phone support is available with Ultimate plan. Support is available 24 hours a day from Monday to Friday, ending at 8PM EST on Friday evening.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

View my recommendations for you in the sidebar below..

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Affiliate Disclosure

GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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